Delivering real business results with Facebook is tough. Brands are crowding in, users expect more, and marketers struggle to keep up with new features. Get ahead of the curve with our Marketer’s Guide to the New Facebook. Based on interviews with Facebook staff, marketing experts and the latest research, it’s your roadmap to the new features, tactics and best practices you need to know. Download the full guide here: http://www.vocus.com/blog/facebook-marketing-guide/

1. Eight New Things Marketers
Should Know About Facebook
Excerpts from „A Marketer‟s Guide to the New Facebook‟ by Vocus

2. Graph Search
o Graph Search lets users search their “social
graph” – the people they‟re connected to as
friends, or friends of friends.
o It delivers results like “Restaurants in London
my friends have been to” or “Chinese
restaurants in New York my friends checked in
at that my friends Like”.
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3. Graph Search Tips
o To get found more, include up-to-date contact
information, including phone number, address,
etc. on your business page.
o Select the appropriate category for your
business (local business or place, company,
brand or cause) to appear in more searches.

4. Facebook Nearby
o Nearbymakes your business more visible to
local mobile users, based on categories like
“Local Business or Place” and
“Restaurant/Café.
o Optimize for Nearby by encouraging customer
check-ins and Likes. The more data Facebook
has about you, the more likely your business will
appear in Nearby (and Graph Search).
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5. You Can Optimize for Likes
o Increase your Likes, shares and interactions by
posting „human‟ content like photos, humor and
educational stories.
o Sharing your business‟s successes, awards and
achievements can also generate Likes.
o To drive comments on your wall posts, ask your
fans to answer questions.
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6. Ideas for More Likes…
o A good way to increase engagement is to ask
fans for ideas about improving your products
and services.
o Facebook‟sPoll featuremakes it easy for
customers to respond with a set of
predetermined answers. This exercise can also
provide valuable feedback for your business.

7. Your Fans Can Like by SMS
o If a customer has Facebook text messages
enabled, they can Like you by texting your page
name to 32655 (Facebook‟s texting short code).
o If your page is
facebook.com/vocus,texting“Vocus” to 32655
will Like the page.
o If you have a retail location, display these
instructions to encourage more Likes.
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8. Facebook On-the-Go
o You can now manage your Facebook page on
Apple and Android devices (in the US, Canada
and many other countries).
o Mobile administrators can perform almost any
function, from adding a post to creating offers or
viewing metrics via Insights.
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9. You Can Promote Posts
o Promoted posts deliver your sponsored stories
to your fans‟ News Feeds.
o When fans Like, share, comment or claim an
offer from your promoted post, their friends may
see the post, too.
o Promoted Posts are now available to pages with
as few as 30 Likes.
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10. You Can Create Custom Audiences…
o Custom Audiences help you target your paid
campaigns better by uploading your customer
email and phone lists to Facebook.
o Remember to segment your lists before uploading
them. Facebook doesn‟t let you break down the
data further afterwards.
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11. And Lookalike Audiences!
o Facebook now lets you create Lookalike
audiences. These are paid campaigns delivered
to new prospects in your geographic area who
share similar demographics, Likesand other
criteria with your existing fans.
o You can exclude existing customers from
Lookalike Audiences to target only new
prospects.
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12. Want more tipsfor
breakthrough Facebook
results?
Click to download our
Marketer’s Guide to the
New Facebookfree at the
Vocus Blog!