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GROWTH IN THE

CLOUD

Global data center traffic is projected to triple between
2012 and 2017, with data center traffic specifically in the
cloud forecast to grow nearly fivefold during that period.

7.7 ZB

Total
Data Center Traffic

By 2017, 69% of global
data center traffic will come
from cloud services and
applications.

2.6 ZB

Total
Data Center Traffic

1.4 ZB

2.4 ZB

Traditional Data
Center Traffic

5.3 ZB

Cloud Data Center
Traffic

1.2 ZB
2012

1 zettabyte (ZB) is equal to sextillion
bytes, or a trillion gigabytes.

2017

How Much Data Is 7.7 Zettabytes?
7.7 ZB is equal to the amount of data
generated if the entire world population
(7.6 billion by 2017) were streaming

2.8 hours of HD video every day of
the year.

It is equivalent to about 1.6 years of
continuous music streaming for the
world’s population (7.6 billion by 2017).

It is equivalent to about 14 hours of
daily web conferencing for the
world’s workforce (3.6 billion by 2017).

Where Is the Origin of This
Data Center Traffic?
Some traffic flows between the data center and end
users, some traffic flows between data centers, and
some traffic stays within the data center.

How Do These
Traffic Types
Contribute to the Overall
Data Center Traffic?

17%

But the vast majority of
data center traffic, 5.9 ZB
(76%), will still be coming
from within the data
center, such as storage,
production, development,
and authentication traffic.

7%

By 2017, traffic between
the data center and the
end user will reach 1.3
ZB annually (17% of total
data center traffic).

76%

0.5 ZB (7%) will come
from traffic between data
centers, such as
replication and
interdatabase links.

Cloud Traffic and Workloads
Cloud traffic will increase nearly
fivefold between 2012 and 2017.

5.3 ZB
119 million cloud
workloads

1.2 ZB

2017

32 million cloud
workloads

2012
Nearly two-thirds of all workloads will be cloud-based by
2017. Cloud workloads (30% compound annual growth rate
[CAGR]) will grow five times faster than traditional data
center workloads (6% CAGR).

Differences in regional network behavior and
resources influence data growth. Broadband
ubiquity varies by region.
Fixed Compared to Mobile
The regions with the highest projected
fixed broadband adoption as a
percentage of population by 2017 are:

The regions with the largest projected
growth in fixed broadband adoption
between 2012 and 2017 are:

67%

Central and
Eastern Europe

18% increase

North America

10% increase

50%

Asia Pacific

8% increase

North America

76%

Western Europe
Central and
Eastern Europe

The regions with the highest projected
mobile broadband adoption as a
percentage of population by 2017 are:

North America

79%

Western Europe

77%

Central and
Eastern Europe

67%

The regions with the largest growth in
mobile broadband adoption between
2012 and 2017 are:

Central and
Eastern Europe

40% increase

Western Europe

35% increase

North America

32% increase

Regional Fixed or Mobile Device Ownership
and Connections Influence Cloud Readiness
The regions with the largest average
number of fixed devices and
machine-to-machine (M2M)
connections per user in 2012 were:

The regions with the largest average
number of fixed devices and M2M
connections per user in 2017 will be:

North America

5.18

Western Europe

3.36

North America

7.34

Western Europe

5.23

Central and
Eastern Europe

2.01

Asia Pacific

2.99

Latin America

2.00

Latin America

2.96

The regions with the largest average
number of mobile devices and M2M
connections per user in 2012 were:

The regions with the largest average
number of mobile devices and M2M
connections per user in 2017 will be:

Central and
Eastern Europe

North America

2.67

Western Europe

2.51

Central and Eastern
Europe

2.30

1.85

Middle East and
Africa

1.69

Western Europe

1.66

Source: Cisco Global Cloud Index, 2013
© 2013 Cisco and/or its affliates. All rights reserved. This document is Cisco Public Information.

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Global Cloud Index: Global Data Center Traffic and Projected Forecast, 2012-2017

  • 1. GROWTH IN THE CLOUD Global data center traffic is projected to triple between 2012 and 2017, with data center traffic specifically in the cloud forecast to grow nearly fivefold during that period. 7.7 ZB Total Data Center Traffic By 2017, 69% of global data center traffic will come from cloud services and applications. 2.6 ZB Total Data Center Traffic 1.4 ZB 2.4 ZB Traditional Data Center Traffic 5.3 ZB Cloud Data Center Traffic 1.2 ZB 2012 1 zettabyte (ZB) is equal to sextillion bytes, or a trillion gigabytes. 2017 How Much Data Is 7.7 Zettabytes? 7.7 ZB is equal to the amount of data generated if the entire world population (7.6 billion by 2017) were streaming 2.8 hours of HD video every day of the year. It is equivalent to about 1.6 years of continuous music streaming for the world’s population (7.6 billion by 2017). It is equivalent to about 14 hours of daily web conferencing for the world’s workforce (3.6 billion by 2017). Where Is the Origin of This Data Center Traffic? Some traffic flows between the data center and end users, some traffic flows between data centers, and some traffic stays within the data center. How Do These Traffic Types Contribute to the Overall Data Center Traffic? 17% But the vast majority of data center traffic, 5.9 ZB (76%), will still be coming from within the data center, such as storage, production, development, and authentication traffic. 7% By 2017, traffic between the data center and the end user will reach 1.3 ZB annually (17% of total data center traffic). 76% 0.5 ZB (7%) will come from traffic between data centers, such as replication and interdatabase links. Cloud Traffic and Workloads Cloud traffic will increase nearly fivefold between 2012 and 2017. 5.3 ZB 119 million cloud workloads 1.2 ZB 2017 32 million cloud workloads 2012 Nearly two-thirds of all workloads will be cloud-based by 2017. Cloud workloads (30% compound annual growth rate [CAGR]) will grow five times faster than traditional data center workloads (6% CAGR). Differences in regional network behavior and resources influence data growth. Broadband ubiquity varies by region. Fixed Compared to Mobile The regions with the highest projected fixed broadband adoption as a percentage of population by 2017 are: The regions with the largest projected growth in fixed broadband adoption between 2012 and 2017 are: 67% Central and Eastern Europe 18% increase North America 10% increase 50% Asia Pacific 8% increase North America 76% Western Europe Central and Eastern Europe The regions with the highest projected mobile broadband adoption as a percentage of population by 2017 are: North America 79% Western Europe 77% Central and Eastern Europe 67% The regions with the largest growth in mobile broadband adoption between 2012 and 2017 are: Central and Eastern Europe 40% increase Western Europe 35% increase North America 32% increase Regional Fixed or Mobile Device Ownership and Connections Influence Cloud Readiness The regions with the largest average number of fixed devices and machine-to-machine (M2M) connections per user in 2012 were: The regions with the largest average number of fixed devices and M2M connections per user in 2017 will be: North America 5.18 Western Europe 3.36 North America 7.34 Western Europe 5.23 Central and Eastern Europe 2.01 Asia Pacific 2.99 Latin America 2.00 Latin America 2.96 The regions with the largest average number of mobile devices and M2M connections per user in 2012 were: The regions with the largest average number of mobile devices and M2M connections per user in 2017 will be: Central and Eastern Europe North America 2.67 Western Europe 2.51 Central and Eastern Europe 2.30 1.85 Middle East and Africa 1.69 Western Europe 1.66 Source: Cisco Global Cloud Index, 2013 © 2013 Cisco and/or its affliates. All rights reserved. This document is Cisco Public Information.