What is Marketing..??

“Satisfying needs and wants through an exchange process”
Importance of Marketing

• Marketing Promotes Product Awareness to the Public.

• Marketing Helps Boost Product Sales.
• M...
Why Internet Marketing..??

People are Searching……..
…So Direct them.
Benefits…
 Drive high quality customers
 Increase sales leads

 Target a global and local audience via search engines
...
internet marketing strategies

• Search engine optimization (SEO)
- absolutely free
• Search engine marketing (SEM)
- this...
Search engine optimization
(SEO)

SEO is the act of modifying a website to increase its
ranking in organic, crawler-based ...
SEO Pyramid
Page Title
Content Headings,
H1, H2, H3 etc
URL
Unique relevant and targeted content
including keywords in Bol...
strategies
1. Domain name strategies
- choose a keyword that is important for your business
- use keywords, location, adve...
4. Title tags
- must be keywords in title to be ranked
- every single web page must have its
own title tag

5. Meta keywor...
SEO - what is NOT recommended

Flash and shockwave
Image only sites
Image maps
Frames
Misspellings, JavaScript or HTML err...
The Backlink Pyramid....
Wikipedia,
.ac, .gov
Key media; BBC, Times,
Telegraph, Mail etc
Social Media shares/follows/likes...
Directory submissions

A website submission service
where your website is added to
the proper category in a
searchable onl...
Social bookmarking

A way for individuals to create links to websites
or web pages that they like and then share
those lin...
Article submission

Article submission is the best way Where
you can use title, body text and building
links. Article subm...
video submissions
Search engine marketing
(sem)

SEM is the act of marketing
a website via search engine
by purchasing paid listings.
• If budget allows, undertake both SEO and SEM as SEM enables
ROI tracking (leads and conversions)
• If budget is lower th...
Motorola, Inc.

Motorola, Inc. is an
American multinational telecommunications
company based in Schaumburg, Illinois.
Duri...
COMPETITORS
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SEO\SEM

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seo ppt including on page an off page seo & sem with a comparison of some organizations.

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SEO\SEM

  1. 1. What is Marketing..?? “Satisfying needs and wants through an exchange process”
  2. 2. Importance of Marketing • Marketing Promotes Product Awareness to the Public. • Marketing Helps Boost Product Sales. • Marketing Builds Company Reputation.
  3. 3. Why Internet Marketing..?? People are Searching…….. …So Direct them.
  4. 4. Benefits…  Drive high quality customers  Increase sales leads  Target a global and local audience via search engines  Be accountable with ROI tracking (SEM)
  5. 5. internet marketing strategies • Search engine optimization (SEO) - absolutely free • Search engine marketing (SEM) - this one’s with a price tag.
  6. 6. Search engine optimization (SEO) SEO is the act of modifying a website to increase its ranking in organic, crawler-based listings of search engines.
  7. 7. SEO Pyramid Page Title Content Headings, H1, H2, H3 etc URL Unique relevant and targeted content including keywords in Bold Unique meta description and keywords Inbound Links anchor text, internal and external Keywords in content including keyword variations THE REST: Links in content, internal and outbound, image alt tags NO GO: keyword stuffing, duplicate page titles/meta data, meaningless headings, headings as images, duplicate content, no links
  8. 8. strategies 1. Domain name strategies - choose a keyword that is important for your business - use keywords, location, advertising terms, product names 2. Linking strategies “A small number of inbound links from high-quality, relevant sites is more valuable than many links from low-traffic, irrelevant sites.” 3. Keywords
  9. 9. 4. Title tags - must be keywords in title to be ranked - every single web page must have its own title tag 5. Meta keywords tag 6. Meta description tag 7. Alt tags
  10. 10. SEO - what is NOT recommended Flash and shockwave Image only sites Image maps Frames Misspellings, JavaScript or HTML errors (validate your code) Drop down menus - if you use them then make sure you have a SiteMap
  11. 11. The Backlink Pyramid.... Wikipedia, .ac, .gov Key media; BBC, Times, Telegraph, Mail etc Social Media shares/follows/likes on Facebook, Twitter, Google+, Pinterest Blogs; Blog Comments, Sponsored blog posts, Blogroll links, reviews/real blog posts Quality content hubs; Squidoo, HubPages, some good quality article sites Quality Social Bookmarking sites; Stumblepon, Reddit, Folkd Good quality online directories i.e. Local/regional directories, industry specific directories, paid directories THE REST: mid quality article sites, other social bookmarking sites, niche blogs, PR and news sites NO GO: paid blog networks, link circles, reciprocal links, link farms, low grade directories, footers of client sites, paid links, high cost PR sites
  12. 12. Directory submissions A website submission service where your website is added to the proper category in a searchable online directory which enhances your site’s visibility and creates relevant inbound links to your website.
  13. 13. Social bookmarking A way for individuals to create links to websites or web pages that they like and then share those links with others. People can view the links by category and tags. They can vote and share links with friends.
  14. 14. Article submission Article submission is the best way Where you can use title, body text and building links. Article submission provide long term back links and visitors which will help to boost up your website’s page rank and traffic.
  15. 15. video submissions
  16. 16. Search engine marketing (sem) SEM is the act of marketing a website via search engine by purchasing paid listings.
  17. 17. • If budget allows, undertake both SEO and SEM as SEM enables ROI tracking (leads and conversions) • If budget is lower then go for SEO • Recommendations - SEO for organic promotion - SEM for campaigns and international markets
  18. 18. Motorola, Inc. Motorola, Inc. is an American multinational telecommunications company based in Schaumburg, Illinois. During Q2 2010, the company reported a profit of $162 million. Its Mobile Devices division reported, for the first time in years, earnings of $87 million.
  19. 19. COMPETITORS

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