19. @theDuffy1
Good Insights
Insight: People have a fear of becoming disconnected,
missing out, or being out of the loop, which has been
heightened by constant updates on social media. Using a
smartphone allows people to ‘connect’ with others, but still
leaves people lacking social stimulation. There should be a
way for people to understand their smartphone usage.
Context – Dilemma – Why – Motivation – Ideal
31. @theDuffy1
One Sentence™
[Slack] is a communication app for [people that work
together] that [enables efficient collaboration]
through [a searchable chat interface]
55. How do we choose a design system?
• Look who’s already solved key challenges you will need to challenge
(data, mapping, trend graphs, complex tables)
• Look at systems created in similar domains (consumer, enterprise, e-
commerce)
• Ensure it’s open source, and that it will be easy to customise / depart
from eventually
67. @theDuffy1
Alignment
“It saves me time and gives me peace of
mind knowing that there is a single
source of truth for our Sketch files.”
– BRYAN BERGER
PRODUCT DESIGN MANAGER
68. @theDuffy1
Alignment
“It saves me time and gives me peace of
mind knowing that there is a single
source of truth for our Sketch files.”
– BRYAN BERGER
PRODUCT DESIGN MANAGER
69. @theDuffy1
Alignment
“It saves me time and gives me peace of
mind knowing that there is a single
source of truth for our Sketch files.”
– BRYAN BERGER
PRODUCT DESIGN MANAGER
70. @theDuffy1
Alignment
“It saves me time and gives me peace of
mind knowing that there is a single
source of truth for our Sketch files.”
– BRYAN BERGER
PRODUCT DESIGN MANAGER
71. @theDuffy1
Alignment
“It saves me time and gives me peace of
mind knowing that there is a single
source of truth for our Sketch files.”
– BRYAN BERGER
PRODUCT DESIGN MANAGER
72. @theDuffy1
Alignment
It saves me time and gives me peace of
mind knowing that there is a single
source of truth for our Sketch files.”
“
BRYAN BERGER
PRODUCT DESIGN MANAGER
–
73. @theDuffy1
Alignment
It saves me time and gives me peace of
mind knowing that there is a single
source of truth for our Sketch files.”
“
BRYAN BERGER
PRODUCT DESIGN MANAGER
–
74. @theDuffy1
Alignment
It saves me time and gives me peace of
mind knowing that there is a single
source of truth for our Sketch files.”
“
BRYAN BERGER
PRODUCT DESIGN MANAGER
–
94. @theDuffy1
Consider Your Line Length
The next day, the family walk deep into the woods and Hansel lays a trail of white pebbles. After their
parents abandon them, Hansel and Gretel follow the trail back home. When their stepmother sees
them, she is furious and locks them in the house. Hansel and Gretel are unable to escape or even
simply collect pebbles.
The next day, the family walk deep into the woods and Hansel lays a trail
of white pebbles. After their parents abandon them, Hansel and Gretel
follow the trail back home. When their stepmother sees them, she is
furious and locks them in the house. Hansel and Gretel are unable to
escape or even simply collect pebbles.
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1 2 1/2
95. @theDuffy1
Title
Don’t Give a Real
Estate Tour
Guide people through the decisions that were made
starting with the one most connected with the main
business goal or user need.