2. Introduction
Founded 31 years ago in 1984.
1 million passengers in first decade.
TV’s for first and business class
30 long haul flights
Carried over 58 million passengers
Employs over 9000 people
Performance of Virgin Atlantic 2014
3. Business Model
A business model merrily describes the way in which a company plans on making money.
Long Haul service Domestic services
South Africa
Mexico
United States
Aberdeen
Manchester
London
4. Financial Performance
2012 Two Year Recovery Plan
The following are Virgin Atlantic’s financial results for 2014:
Improved airline load factor to 81.6%
Airline unit revenue (revenue per available seat kilometre) increased
by 7.7%
6,197,888 total passengers flown by the airline
Another record year for on time performance, beating targets on all
measures, with overall on time performance of 87% (up 6% points)
Continued strong cash position with a year-end balance of £320m
5. Employment of staff
Virgin Atlantic is an airline company that ensures its staff members have fun,
work hard and enjoy life.
Flight attendant jobseeker’s are advised to have skills including:
Customer service skills
Organisation skills
Flexible & adaptable skills
People skills
6. Industrial Relations
‘Loyal employees in any company create loyal customers, who in
turn create happy shareholders’ – Richard Branson
June 2008 pilots threatened industrial action unless demands met
2014 no reports of similar tension
June 2014 closure of ‘Little Red’ – 100 cabin crew
31 years without any industrial action
7. Route development & closure
Route Development
Many new & proposed routes
Additional daily & summer
seasonal daily on pre-existing
routes
London Heathrow to Detroit
New connections across north
and central USA – Delta.
Route Closure
After 18 months closure of Little
Red domestic flights
Began march 2013 – load factor
only 42%
Sydney – Hong Kong route
Closure due to “increasing costs
and a weakening Australian
dollar” – Craig Kreeger
8. Conclusion
2014 good year
Increased Turnover
No major hiccups or issues across the board
QUESTIONS?
