Be part of the content revolution of AIESEC India today.

1. content CREATORS
APPLICATION BOOKLET
aiesec in iNDIA

2. A message from the Project Team
Since the beginning of our MC term 15-16, MC Rang has been endeavouring different ways to transform how we work in
order to achieve our 2015 ambition.
Among these initiatives, Digital Transformation project is forged to not only make AIESEC India more efficient as an
organisation, but also to create virtual touch points to increase customer intimacy. With the help of the world leading
marketing software - Hubspot, we are enabled to track and optimise our website, create automated leads nurturing
workflows and more importantly incorporate the Inbound Philosophy through providing cumulative values to our potential
customers.
After attending Inbound, one of the world best marketing festival, we realised how behind we are as marketers of AIESEC
comparing to the industry. However this also means our potential to capitalise on Inbound to facilitate growth is massive.
Three of our power is limited on the project team, but the excitement of involving more AIESECers in Inbound Marketing is
something we really want to see in the network. It is journey with a lot of uncertainty, but isn’t that exactly how we
transform?
Chuck Chaoke
Project Leader
National VP of Digital
Experience
AIESEC India
Priya Sivakumar
Project Member
National VP of Customer
Experience for students
AIESEC India
Pranva Lakherwall
Project Member
National VP of Customer
Experience for organisations
AIESEC India

3. Inbound Marketing
Conceptualised by the founders of Hubspot Brain
Halligan and Dharmash Shah, since 2006, inbound
marketing has been the most effective marketing
method for doing business online. Instead of the old
outbound marketing methods of buying ads, buying
email lists, and praying for leads, inbound marketing
focuses on creating quality content that pulls people
toward your company and product, where they
naturally want to be. By aligning the content you
publish with your customer’s interests, you naturally
attract inbound traffic that you can then convert,
close, and delight over time.
Sharing is caring and inbound is about
creating and sharing content with the world.
By creating content specifically designed to
appeal to your dream customers, inbound
attracts qualified prospects to your business
and keeps them coming back for more.
For more information:
http://www.hubspot.com/inbound-marketing

4. How are we going about Inbound?
shifting all marketing
efforts to hubspot
forms blogs emails landing pages
It’s about creating values along the journey from
a lead’s initial interaction to it becoming a
customer. To create all these values, we need
massive amount of content to be created in the
form of blogs, emails and landing pages.
“Our problem is how do we
create all these content?”
Researching business practises around the world,
customer intimacy is ensured by professional and
consistent content providers within the company.
However, our current business model is not
allowing us to engage people and create such
amount of content.

5. Why we need you?
consistent content feed content customisation
Be it an attraction phase campaign for
traffic and leads generation, a thought
leader blog or even a daily twitter
update, the digital presence of AIESEC
India is ensured by consistent content
feed through all channels. Who wants
a friend that just disappear for a few
months a reappear again asking you
for a favour?
In the consideration phase of
marketing effort, the only way we can
treat our potential customers as a
human being is talk like a human, not
an answering machine. This need great
customisation, meaning multiplication
of initial content. Just like your
girlfriend always say “ I like him
because he gets me.” or boyfriend
phrases “She always understands.”

6. Positions Open
consistent content feed content customisation
OGX Attraction
Content Creator
OGX
ICX ICX Attraction
Content Creator
OGX Consideration
Content Creator
ICX Consideration
Content Creator

7. OGX Attraction Content Creator
- Be it an attraction phase
- campaign for traffic and leads
generation, a thought leader blog
or even a daily twitter update,
the digital presence of AIESEC
- India is ensured by consistent
content feed through all
channels. Who wants a friend
that just disappear for a few
months a reappear again asking
you for a favour?
Job Description Mos key Learning
Requirement
Oct - Dec 2015
- Be it an attraction phase
- campaign for traffic and leads
generation, a thought leader blog
or even a daily twitter update,
the digital presence of AIESEC
- India is ensured by consistent
content feed through all
channels. Who wants a friend
that just disappear for a few
months a reappear again asking
you for a favour?
- Be it an attraction phase
- campaign for traffic and leads generation, a thought
leader blog or even a daily twitter update, the digital
presence of AIESEC
- India is ensured by consistent content feed through all
channels. Who wants a friend that just disappear for a
few months a reappear again asking you for a favour?
- Be it an attraction phase
- campaign for traffic and leads generation, a thought
leader blog or even a daily twitter update, the digital
presence of AIESEC
- India is ensured by consistent content feed through all
channels. Who wants a friend that just disappear for a
few months a reappear again asking you for a favour?

8. OGX consideration Content Creator
- Be it an attraction phase
- campaign for traffic and leads
generation, a thought leader blog
or even a daily twitter update,
the digital presence of AIESEC
- India is ensured by consistent
content feed through all
channels. Who wants a friend
that just disappear for a few
months a reappear again asking
you for a favour?
Job Description Mos key Learning
Requirement
- Be it an attraction phase
- campaign for traffic and leads
generation, a thought leader blog
or even a daily twitter update,
the digital presence of AIESEC
- India is ensured by consistent
content feed through all
channels. Who wants a friend
that just disappear for a few
months a reappear again asking
you for a favour?
- Be it an attraction phase
- campaign for traffic and leads generation, a thought
leader blog or even a daily twitter update, the digital
presence of AIESEC
- India is ensured by consistent content feed through all
channels. Who wants a friend that just disappear for a
few months a reappear again asking you for a favour?
- Be it an attraction phase
- campaign for traffic and leads generation, a thought
leader blog or even a daily twitter update, the digital
presence of AIESEC
- India is ensured by consistent content feed through all
channels. Who wants a friend that just disappear for a
few months a reappear again asking you for a favour?
Oct - Dec 2015

9. ICX attraction Content Creator
- Be it an attraction phase
- campaign for traffic and leads
generation, a thought leader blog
or even a daily twitter update,
the digital presence of AIESEC
- India is ensured by consistent
content feed through all
channels. Who wants a friend
that just disappear for a few
months a reappear again asking
you for a favour?
Job Description Mos key Learning
Requirement
- Be it an attraction phase
- campaign for traffic and leads
generation, a thought leader blog
or even a daily twitter update,
the digital presence of AIESEC
- India is ensured by consistent
content feed through all
channels. Who wants a friend
that just disappear for a few
months a reappear again asking
you for a favour?
- Be it an attraction phase
- campaign for traffic and leads generation, a thought
leader blog or even a daily twitter update, the digital
presence of AIESEC
- India is ensured by consistent content feed through all
channels. Who wants a friend that just disappear for a
few months a reappear again asking you for a favour?
- Be it an attraction phase
- campaign for traffic and leads generation, a thought
leader blog or even a daily twitter update, the digital
presence of AIESEC
- India is ensured by consistent content feed through all
channels. Who wants a friend that just disappear for a
few months a reappear again asking you for a favour?
Oct - Dec 2015

10. ICX consideration Content Creator
- Be it an attraction phase
- campaign for traffic and leads
generation, a thought leader blog
or even a daily twitter update,
the digital presence of AIESEC
- India is ensured by consistent
content feed through all
channels. Who wants a friend
that just disappear for a few
months a reappear again asking
you for a favour?
Job Description Mos key Learning
Requirement
- Be it an attraction phase
- campaign for traffic and leads
generation, a thought leader blog
or even a daily twitter update,
the digital presence of AIESEC
- India is ensured by consistent
content feed through all
channels. Who wants a friend
that just disappear for a few
months a reappear again asking
you for a favour?
- Be it an attraction phase
- campaign for traffic and leads generation, a thought
leader blog or even a daily twitter update, the digital
presence of AIESEC
- India is ensured by consistent content feed through all
channels. Who wants a friend that just disappear for a
few months a reappear again asking you for a favour?
- Be it an attraction phase
- campaign for traffic and leads generation, a thought
leader blog or even a daily twitter update, the digital
presence of AIESEC
- India is ensured by consistent content feed through all
channels. Who wants a friend that just disappear for a
few months a reappear again asking you for a favour?
Oct - Dec 2015

11. Challenge (for OGX)
Please write a blog about: Why should an Indian youth go for a winter exchange program?
Including: topic, creatives (photos), main body
Format: Choose one from checklist, FAQ, educational, case study, eBook, comparison chart

12. Challenge (for ICX)
Please write a blog about: Why should an EP come to India for winter exchange program?
Including: topic, creatives (photos), main body
Format: Choose one from checklist, FAQ, educational, case study, eBook, comparison chart

13. Application
Application should be sent to:
• chaoke.xxx@aiesec.net
• priyadarshini.sivakumar@aiesec.net
• pranav.lakherwal@aiesec.net
Please include your CV and the challenge, if you have previous
content portfolios, feel free to attach.
DDL for application: 20th of October 2015
We will schedule a short interview upon receiving your application.
international applicants
Applications are welcome
internationally.
Your experience will be
based on a CEEDership.

14. aiesec
in iNDIA
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