Trade and Export Middle East aims to equip traders in the UAE and the region with skills and knowledge in key areas, thus enabling them to adopt the best international practices and become globally competitive. The magazine will influence local companies in the UAE to export their products and services, while encouraging exporting companies to consider new markets.

1. ADVERTISING RATES media information 2011
Position Single Issue Price (US $) SIX series Price (US $) TWELVe series Price (US $)
Double Page Spread 8,799 7,999 6,899
Full Page 5,799 4,899 3,799
Half Page Spread 5,799 4,899 3,799
Half Page 3,499 2,799 1,699
Bottom Page Strip 2,799 1,999 1,199
Special Positions As an early entrant in the regional IT publishing scene, CPI
Position Single Issue Price (US $) SIX series Price (US $) TWELVe series Price (US $) has — for the past two decades — built itself around an
Inside Front Cover 7,499 6,799 5,599 innovative culture based on generating cutting edge ideas. It
Inside Back Cover 6,499 5,799 4,599 has partnered with leading global players such as IDG for its IT
Outside Back Cover 8,499 7,699 6,599 titles, Northern & Shell (OK!) and BBC Worldwide (BBC Good
Full Page Advertorial 7,499 6,799 5,599
Food) while also developing its own trade magazines for the
Belly Band 7,499 6,799 5,599
Cover Mount Price on application N/A N/A
banking, industrial and construction sectors.
Inside Front/Back Cover Gatefold Price on application N/A N/A
Inserts 5,520 up to 4 grams 4 grams+ price N/A N/A
on application
Guaranteed Position + 10% N/A N/A
Technical Specifications Editorial Production
specification Trim Size W x H (mm) Bleed Size W x H (mm) Type Size W x H (mm)
Ketaki Banga James Tharian
Group Editor, CPI Business Production Manager
Double Page Spread 414 x 270 424 x 280 384 x 240
Email: ketaki@cpidubai.com Email: james@cpidubai.com
Full Page 207 x 270 217 x 280 175 x 240
Tel: +971 (0) 55 105 3784 Tel: +971 (0) 56 698 9942
Half Page Spread 384 x 110 N/A N/A
Half Page Horizontal 175 x 110 N/A N/A
Meghna Pant Circulation & Distribution
Half Page Vertical 85 x 230 N/A N/A
Editor, Trade and Export Middle East Rajeesh Melath
Bottom Page Strip 175 x 55 N/A N/A
Email: meghna@cpidubai.com Subscription Manager
Cover Mount Specifications on application Specifications on application Specifications on application
Tel: + 971 (0) 56 177 1394 Email: rajeesh@cpidubai.com
Belly Band Specifications on application Specifications on application Specifications on application
Tel: +971 (0) 55 938 3094
Sales & Marketing
eNewsletter and Web banners
TYPE FORMAT FILE SIZE DIMENSIONS (px) FILE SIZE RATE (US $)
Richard Judd Head Office
Leader Board Banner GIF, JPEG 72dpi, 50kb 728 x 90 50KB 3,000 per issue
Managing Director PO Box 13700, Dubai, UAE
CPI Technology & Business Tel: +971 (0) 4 4409100
MPU Banner GIF, JPEG 72dpi, 50kb 336 x 280 50KB 2,000 per issue
Email: richard@cpidubai.com Fax: +971 (0) 4 4472409
Bottom Banner GIF, JPEG 72dpi, 50kb 728 x 90 50KB 2,000 per issue
Tel: +971 (0) 50 275 2441 Web: www.cpidubai.com
Tower Banner GIF, JPEG 72dpi, 50kb 160 x 600 50KB 2,000 per issue
Web banner can also be supplied in Swf, I-frame or Javascript tag formats
Special banners Chris Stevenson
TYPE FORMAT FILE SIZE DIMENSIONS (px ) FILE SIZE RATE (US $) Commercial Director
Eyeblaster Banner GIF, JPEG 72dpi, 50kb 640 x 480 50KB 3,000 per issue CPI Technology & Business
Page peel Banner GIF, JPEG 72dpi, 50kb 640 x 480 50KB 2,000 per issue Email: chris@cpidubai.com
Floating Banner GIF, JPEG 72dpi, 50kb 160 x 600 50KB 2,000 per issue Tel: +971 (0) 40 440 9138 PUBLISHER IN ASSOCIATION WITH
Dedicated eMarketing
TYPE FORMAT DIMENSIONS FILE SIZE RATE (US $)
E-mail Shots GIF, JPEG, HTML, Text Width can be reduced or 100KB 300 CPM
increased (up to 640px)
AN SME ADVISOR PUBLICATION IN QATAR AN SME ADVISOR PUBLICATION IN QATAR

2. Seeing is believing Magazine Sections
A look at some of the previous Trade and Export events conducted by our team n News and trends
n Policy and procedures
n International
perspectives
n Logistics/insurance
Trade and Export Middle East is a monthly magazine in English, Trade and export makes a major contribution to the growth of the READERSHIp Partnerships n Legal and IP
published by CPI in association with Dubai Exports, and is aimed Middle East economy. The industry will serve as a catalyst for As the trade and export community faces the n Encourage interaction with the trade and n Finance
at traders, exporters, re-exporters and producers in the region. development and job creation. by country challenges of growth, the information and advice export community n International marketing
it requires has to become increasingly pertinent. n Position the client as a pioneer in encouraging
Other 15% and sales
The magazine will be supported by a converged media platform of Trade and Export Middle East supports the regional governments’ A “partner” who offers “thought leadership” business best practice in the region
UAE 32% n International
print, Website, e-newsletters, social media, mobile apps, corporate vision to develop the Middle East as a knowledge-based, diversified Kuwait 3% that strives to support the community receives n The top range packages will include priority
events, round tables, breakfast meetings and more. and sustainable trade hub, which will support core sectors and far greater marketing ROI than a company that management and HR
visibility across all our initiatives
long-term economic development and growth. The magazine will Levant 4% markets through just vanilla advertising. n Leverage all our partners’ databases and n Technology for trade
KSA
Trade and Export Middle East intends to serve as a primary reference pioneer trade knowledge to businesses and undertake an advocacy Bahrain 4% 21% reach, collectively n Steps to exporting
tool for existing and prospective traders in need of a practical and role for exporters in all matters related to trade including legal, Qatar 5% This is an initiative to connect the trade and n Provide each partner thought leadership in n Product watch
results-based guide to exporting and importing. Armed with practical finance, marketing strategies, management and brand development. export community in the region with solutions the space n Case studies
advice and analysis, it highlights domestic and international key built to their needs through education, advice, n Generate maximum impact, tangible leads n Interviews
Oman 7% Egypt 9%
issues, as well as opportunities for the trade community. The aim of the magazine is to increase the number of exporters, support, tools and community building activities. and marketing ROI n Opinion poll
build international trade networks, improve the value of exports by n Include various initiatives throughout the
The magazine style is practical, informative and incisive – suited to enhancing business performance, present advice and opportunities Our partnerships with various trade enablers n Country focus
year for continual top-of-mind recall
the trading community in this sector. for non-traditional exporters, provide the latest information on local seek to deliver a series of print, event and n Include customised solutions to ensure your n Industry focus
and international trade fairs, as well as match buyers with exporters. online activities that will leverage the strengths brand targets are achieved n Service sector focus
8,980
Reach out to this vital segment of all our brands. n Facilitate a positive business environment n Education
With its strategic geographical location, structured procedures, The importance and impact of trade is on the rise, presenting a which creates better business opportunities n Commodity watch
MONTHLY DISTRIBUTION
seamless end-to-end supply chain and excellent infrastructure, tremendous opportunity to tap into this segment with the aid of the These will: for everyone involved n Exhibition watch
the Middle East has established itself as a trade powerhouse and right converged media platform like Trade and Export Middle East. n Be unique long-term campaigns that will
(Note: every print copy is read by
n Forge strong partnerships with the target n Trade fairs listings
large volumes of imports, exports and re-exports pass through its create brand awareness
at least two trade decision makers
audience as they get to know, trust and like
n B2B matchmaking
every month)
ports daily. This is a market you cannot afford to miss! n Position the client as a thought leader your brand as a business supporter
Why Trade and Export Middle East? Readership profile Deliverables at a glance
As the first trade magazine in the region, Trade practices and become globally competitive. The industrial knowledge and, most importantly, The magazine is being distributed to a The partnership will include long-term branding with
by sector Targeted Events
and Export Middle East provides a unique magazine will influence local companies in the overseas competency. targeted database of exporters, industrial and Trade and Export Middle East. This will include:
combination of functional data and on-the- Middle East to export their products and services, Textiles 4% Other 8% manufacturing companies in the trade sector, Trade and Export Middle East connects
with its target audience every step of
n Sponsorship for the events such as summits and
ground analysis, as well as generic export-related while encouraging exporting companies to With a marketing mix of print, Website, e-newsletters, as well as different government institutions
financial, management, legal and marketing consider new markets. social media, conferences, exporter networking Paper 5% the way, including through community- roadshows
and free zones. With the support of Dubai
knowledge. The magazine is complemented by events, breakfast meetings and more, the magazine building events. We offer several n Branded thought leadership section in print and online.
Food & Exports and our ecosystem of partners, event opportunities such as seminars,
intensive online and event initiatives to provide Trade and Export is the only magazine that will bring together the most dynamic businesses Beverage Chemicals Logo on magazine cover (for top range packages)
6% (incl. fuels we have access to an updated database exhibitions, conferences, business
comprehensive support and advice for traders, focuses on the vital trade segment and of the region with key traders, industry and
& plastics) of readers who form the prime TA and are breakfasts, exporter networking
n Prominent print and online ads (number and
exporters, importers, entrepreneurs, business highlights opportunities in the domestic and governmental bodies, consultants and academics. Wood 28%
10% eager to receive advice on opportunities evenings, annual awards and more. placement depend on package)
owners and senior executives in the trade sector. international markets for existing as well as
potential exporters. By providing single-source This is a market that you can reach in an intelligent, for growing their trade in the domestic and Contact us for more details. n Exclusive branded e-newsletters once a month
The aim of the magazine is to equip traders in the access to pertinent information and prospective focused way, working with the expert team that Commodities Metals international markets. We are also accessing
16% 23% n Branding on regular editorial e-newsletters
Middle East with skills and knowledge in key areas, trade partners, the magazine guides traders and brought you SME Advisor Middle East, and with CPI’s already established readership base in
thus enabling them to adopt the best international investors to enhance their production capabilities, the vital support of Dubai Exports as our partner. the Middle East. n Extra copies printed for customers (numbers depend
on package)
www.tradeandexportme.com www.tradeandexportme.com