HUSTLER Media Pack 2014 with all the information on Christopher Cunniff and Lauren Skogstad's 2014 collaboration.

1. A FILM BY CHRISTOPHER CUNNIFF
HUSTLER
WITH PERFORMANCE ARTIST LAUREN SKOGSTAD

2. HUSTLER : SYNOPSES
SHORT SYNOPSIS
Set in a disparate landscape, HUSTLER examines the relationship between performance and attire.
The intimate nature of the piece is overwhelmed as the dress is orchestrated to life with unprecedented
consequences.
MEDIUM SYNOPSIS
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about the disassociation consumers have with not just their tangible purchases, but wealth and expenditure
in an emotional context.
The intimate nature and beauty of the performance becomes increasingly convoluted as the dress is
orchestrated to life; resulting in unprecedented, and somewhat unexplained, consequences. The safety of
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LONG SYNOPSIS
HUSTLER explores the relationship we have with control and consumerism from a performance art led
foundation; following on from Lauren Skogstad’s previous work in New Zealand
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right becoming uncontrollable and unmanageable placing people in unforeseen predicaments.
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with its message as the iconography of the piece is questioned increasingly as an inanimate object becomes
the star over its owner.
HUSTLER forced the team to be consistently reactive and challenged as the dress had hold of what the
outcome was visually. Unlike an average garment, or meticulous production, the end result was founded
on taking risks and entering into unknown territory without question, which can ultimately be the most
rewarding.

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CHRISTOPHER CUNNIFF : DIRECTOR, PRODUCER, EDITOR
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4. REVIEWS
EMILY CARLTON : OUT THERE MAGAZINE
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HUSTLER is our pick for the winner of new category, Best Performance Art Film, at Bornshorts Film
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piece it is.
Masterfully shot, the entire piece is sumptuous, lingering shots show a real tenderness for the subject
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formal narrative is eschewed for ascetic and, in fact, that’s not really the point of this piece. Open to
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differently. This is certainly a triumph for Cunniff, and marks him out as a newcomer to be watched with
anticipation.
HARRIET ALLMARK : COMMISSIONING EDITOR : DAILY MAIL
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visuals, it shows a keen attention to detail at every level. As the character becomes immersed in the lavish
dress that surrounds her, a story that starts off as something that’s apparently carefree turns into something
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him one to watch on the festival circuit for Autumn 2014.

5. TECHINCAL
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TISTPIQE]ITIGXJVSQWYGLEWXVIEQPMRIHGVI[ERHOMX
BUDGET
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6. HUSTLER A FILM BY CHRISTOPHER CUNNIFF
CONTACT : CHRISTOPHER.CUNNIFF@WEAREVALENTINE.COM
(+44) 7763 912 401