1.
WHY AND HOW TO USE NEGATIVE
KEYWORDS

2.
WHAT IS A NEGATIVE KEYWORD?
 A negative keyword is used to limit the
circumstances where your Google Ads are shown
 For example, a tutoring business that sells in home
tutoring will want to have the following keywords:
 free
 online
 software
 xxx
https://www.bizstim.com/

3.
WHY USE NEGATIVE KEYWORDS?
 You want to get the most out of your Google
Adwords campaign
 This means, you ONLY want potential clients for
your services to see the ads
 Let’s take a look at the word, “software”
https://www.bizstim.com/

4.
KEYWORD: SOFTWARE (PART 1)
https://www.bizstim.com/
Not good!

5.
KEYWORD: SOFTWARE (PART 2)
 The keywords of “tutoring software” is more than
likely a user wanting to find software for a tutoring
business
 The example from the previous slide showed an ad
for a tutoring service
 THIS IS A POTENTIAL WASTE OF MONEY!
https://www.bizstim.com/

6.
USE NEGATIVE KEYWORDS EFFECTIVELY
 Log in to your Google Adwords Campaign
 Click on keywords
 Click on “Negative Keywords”
 Click the blue + button to add keywords
https://www.bizstim.com/

7.
FINDING NEGATIVE KEYWORDS (PART 1)
 Campaign “Overview” and “search” panel
https://www.bizstim.com/

8.
FINDING NEGATIVE KEYWORDS (PART 2)
 Search for keywords that are triggering your ads
but are not indicative of your products and services
 When you locate a word that is misleading, add it to
your negative keywords
 This is how I located the words, “free, course,
learning, and school” for my ads
https://www.bizstim.com/

9.
FINDING NEGATIVE KEYWORDS (PART 3)
 Also check your Google Analytics account
 Make sure to add the conversion tracking snippet to
each page on your site to do this
https://www.bizstim.com/
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2
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10.
NEVER STOP SEARCHING
 You might be tempted to find a few negative
keywords early in your campaign and then never
update it again...
 Don’t do that!
https://www.bizstim.com/

11.
CONCLUSION
 It is absolutely necessary to use NEGATIVE
KEYWORDS effectively.
 Make sure to:
1. Check Adwords Overview, “Search” panel
2. Check Google Analytics for keywords
3. Test Google and play with keywords that may or may
not trigger your ads
4. Read this article on negative keywords
https://www.bizstim.com/
mail@bizstim.com