1. Lake CountryT H I S M O N T H
INSIDE
INSIDE
PRSRTSTD
USPOSTAGEPAID
WAUKESHA,WI
PERMITNO.3
241271010
Take the plunge to correct your face and body problem areas
that have been bothering you forever. Whether it’s your
sun damage, wrinkles, acne scarring, stretch marks, cellulite,
rosacea, melasma, or stubborn fat that won’t go away with
diet and exercise, Estetika has the answer!
MORE EXPERIENCE. BETTER RESULTS. NO DOWNTIME, NON-SURGICAL, AND FAST RESULTS!
Feel sexy
in your skin
Mention this ad to receive
$
200 off ONE
CoolSculpting Treatment
-or-
$
450 off TWO
Offer expires 7/31/15
241686011
BESTMedi-Spa
Wisconsin’sONLYCoolSculptingCenter ofExcellence
Estetika
Beach Party
Happy Hour 7/29
4:00-6:30pm.
Be there! Win a
FREE CoolSculpting
Treatment!
DELAFIELD
262-646-9222 • 2750 Golf Rd
After one CoolSculpting
treatment by Gail Coleman PA-C
Estetika is Wisconsin’s #1 CoolSculpting Provider!
Estetika is Wisconsin's #1 Thermage Provider!
Learn more at:
www.FreezeMilwaukeeFat.com
Like us on Facebook:
www.facebook.com/WaukeshaFreeman
Follow us on Twitter:
www.twitter.com/WaukeshaFreeman
The FREEMAN & ENTERPRISE
JULY 2015
Find out
what she is
looking at
Page 3
Lake Country
Lutheran
state champs!
Page 7
Barbara
Eash
antiques
column
Page 8
See COMMUNITY, PAGE 4
SPORTS
Calendar
of events Page 6
Why we live here
Photos courtesy of the Pewaukee Area Arts Council
“It’s Raining Children” by Emily Grabowski received an honorable mention the 2015 Lake Coun-
try Photo Contest. Please see the other winners on Page 5
By Christopher
Bennett
Special to The Freeman
Excellent schools, an abun-
dance of recreational opportu-
nities, a strong business cli-
mate and accessibility to larg-
er urban areas, all with man-
ageable taxes, combine to
make Lake Country one of
southeast Wisconsin’s most
desirable areas.
The Lake Country area is
roughly defined as the north-
western corner of Waukesha
County, and includes the com-
munities of Pewaukee,
Oconomowoc, Hartland and
Delafield, among others.
The area is marked by
strong, safe communities with
well-run school systems and a
diverse business base. Outdoor
recreation abounds, and much
of the area is a 30- to 45-minute
drive from Milwaukee.
The area has witnessed
remarkable growth in recent
decades. Delafield Library
Director Terry Zignego and
her husband moved to the
Town of Delafield in 1984.
Schools, jobs,
recreation,
proximity to
larger areas all
major drawing
cards for
Lake Country

2. Community
From Page 1
“At that time, there was
one stoplight getting off of I-
94,” Zignego said. “There
was no Walmart, no Target,
no Sentry.”
According to census data,
the population of the Town
of Delafield in 1980 was
4,597. As of 2010, the popula-
tion is 8,400.
The serenity of the area
appealed to the Zignegos, as
it does for many. Lake Coun-
try maintains a rural feeling
while also providing ameni-
ties and services.
“That really appealed to
us,” Zignego said. “We liked
the rural feeling. It was so
pretty and spacious.”
Jennifer and Ken
Brunnbauer live with their
two children in the Town of
Lisbon in a subdivision near
Song Bird Hills Golf Course,
but every chance they get
they enjoy having a pontoon
boat in their slip on Pewau-
kee Lake.
“We spend a lot of family
time on the lake, and that
just sort of made sense,”
Jennifer said. “We’re water
people. I have a daughter
with gills.”
The Brunnbauers moved
to Lisbon 13 years ago by
way of Watertown. When
their children came, the two
decided Jennifer
Brunnbauer would stay
home.
Moving to Lisbon made
more sense for Ken’s com-
mute and also moved them
closer to Jennifer’s family,
which is predominantly in
Pewaukee.
“I’m not a big city girl,”
Jennifer said. “I’m a country
girl. I like some space. We
wanted some property. I did-
n’t want to live on top of peo-
ple.
“I like it because we’re far
enough out into the country,
where it’s quiet and there’s
not a lot of traffic. We have a
nice, big lot and nice, friend-
ly neighborhood full of
kids.”
Schools
Zignego said the schools
also played a role in moving
to the area. Lake Country
School District Administra-
tor Mark Lichte said the
school systems in Lake
Country provide excellent
value and education.
“If you look across the
whole area — Kettle
Moraine, Oconomowoc,
Arrowhead, the feeder dis-
tricts — kids can get a well-
rounded education in the
area,” Lichte said.
Lichte, also Merton town
chairman, said schools in
the Lake Country area are
not gutting fine arts educa-
tion or programs, which is a
common problem in other
areas.
“If you blend the fine arts,
athletics and strong aca-
demics — if you blend all
three, it really gives a thriv-
ing school, which improves
the valuation of homes,”
Lichte said.
Business climate
Lichte said a strong busi-
ness community also helps
keep Lake Country schools
strong. Good-paying jobs are
available in Lake Country or
are easily accessible, which
means residents can afford
to live in the area and main-
tain the quality of life to
which they are accustomed.
A strong business climate
and the area’s quality of life
helped lead Jason Jensen to
open Endurance House in
December 2014 in Delafield.
Endurance House is located
at 2736 Hillside Drive.
Endurance House caters to
the triathlon, running and
walking lifestyle. Jensen’s
store is part of a growing
chain of 10 locations in Cali-
fornia, Colorado, Florida,
Georgia and Indiana.
In addition to Delafield,
Endurance House has loca-
tions in Middleton and Madi-
son.
“Everybody here has a very
positive attitude,” Jensen
said. “It’s a very fitness-ori-
ented community, with lots of
gyms. It’s also a very affluent
area as well.”
Jensen said the region’s
recreational opportunities
and culture made Endurance
House a natural fit for the
Lake Country area. Even with
a terrific concept and ideal
location, however, Jensen still
needed to convince city hall.
“From a business stand-
point, the city of Delafield is
very easy to work with,”
Jensen said. “They made it
very easy, as far as getting in
and getting open and getting
the permits we needed.
“I really had no problem
with the community. Moving
in and opening it up was very
smooth.”
Making connections
Patty Jackson is a certified
life coach, and operates
THRIVE! Life Services at 240
Regency Court in Brookfield,
but she lives in Hartland.
Jackson said the work of
Tony Robbins offers a good
template through which to
examine the connection resi-
dents feel to the Lake Country
area.
Robbins is an international-
ly known motivational speak-
er and self-help coach. Rob-
bins said six basic needs
shape and drive human
behavior — certainty, uncer-
tainty/variety, significance,
connection/love, growth and
contribution.
Robbins’ tenets of growth
and contribution can work
hand-in-hand in Lake Coun-
try.
“I’ve found that there are so
many great community
groups to work with — people
who are really dedicated to
either raising money for a
special cause or working for a
special cause,” Zignego said.
“That’s a great attribute of
this area.”
Your need to feel certainty,
uncertainty and variety, sig-
nificance, connection and
love, growth and a contribu-
tion are met as a result of liv-
ing in Lake Country.
The communities of Lake
Country feel like smaller com-
munities than they are, and
allow one to identify and pur-
sue his or her needs. It is also
easy to access larger
metropolitan areas from each
community, which provide
additional outlets for meeting
one’s needs.
“People are really fulfill-
ing their creature comforts,”
Jackson said. “They’re com-
fortable, they’re feeling safe
— everything that con-
tributes to fulfillment of
basic, human needs is right
there.”
WHY WE LIVE HEREPage 4 • FREEMAN & ENTERPRISE LAKE COUNTRY JULY 2015
By Katherine Michalets
Freeman Staff
WAUKESHA — Retirement can be a
scary word for those not prepared, but the
good news is that in general, Waukesha
County residents have a strong footing for
those later years in life, according to area
financial planners and a recent study.
A report released this week by SmartAs-
set, an online publication that analyzes
data, revealed that Waukesha County resi-
dents were outperforming other state resi-
dents in their efforts to prepare for retire-
ment.
“The results show that residents of
Waukesha County are doing their best to
prepare themselves financially for retire-
ment — as they not only finished first in
Wisconsin for this study, but ranked num-
ber 107 in the U.S. out of 3,067 counties,”
Managing Editor AJ Smith said.
Using data from U.S. Census Bureau’s
2013 American Community Survey, MIT
Living Wage Calculator and other sources,
SmartAsset researchers learned that the
median household wealth in Waukesha
County is $75,038 and cost of living is
$19,983. Social security income for county
residents is generally around $20,004. The
income tax as percentage of gross income
is 3.22 percent. All of these numbers give
Waukesha County a 57.54 on the retirement
readiness index.
Statewide, the median household income
is $30,552, cost of living is $17,555 and
Social Security income is $17,542.
Smith said SmartAsset added each loca-
tion’s wealth-to-expenses and tax indexes
to yield a final number. The final number
was indexed so higher values reflect coun-
ties in which residents are the most ready
for retirement, with the top-ranked county
(in this case, Sumter County, Fla.), getting
a score of 100. The highest scoring county
received a 100 and subsequent rankings
were benchmarked against it.
Bill Schweitzer of WJS Wealth Manage-
ment in Brookfield said most Waukesha
County residents are planning and pre-
pared for retirement, but it’s often the
unexpected that can hurt their plans.
“A lot of them don’t understand the land
mines that are out there,” he said, giving
unexpected long-term illness, chronic
nursing home expenses and dementia as
examples.
Some insurance agencies now offer prod-
ucts to help protect individuals and their
nest eggs. Some products will allow a per-
son to collect money from their life insur-
ance policy prior to death when needing to
deal with a long-term chronic illness.
“People are living longer and studies
have shown that when you have a husband
and a wife aged 65 and both have not had
any heart disease, cancer or diabetes,
there’s a 40 percent chance that one of
those husbands and wives will reach 92 and
still need an income,” Schweitzer said.
“Now we are talking a 27-plus year retire-
ment where our parents did not have as
long of a retirement timeframe.”
Julie Ellenbecker-Lipsky of Ellenbecker
Investment Group in City of Pewaukee rec-
ommends that five years before retirement,
people attempt to live off their retirement
budget to see if it needs any adjusting. At
that point, there is still time to do adjusting
to the plan.
“I do believe that Waukesha County has a
pretty strong presence of people who think
longer term for retirement,” she said.
People do need to be aware of items that
will affect retirement, such as taxes and
inflation, risk-adjusted return and health
care.
At Ellenbecker, advisers work with
clients to identify their personal risks for
now and in the future with the intent to
mitigate those risks now.
Ellenbecker-Lipsky said it’s never too
late nor too early to begin thinking about
retirement. Financial awareness should
begin in earnest during teenage years and
20s and retirement planning is a compo-
nent of that.
“I think people are starting to take more
ownership of retirement,” she said.
www.ellenbecker.com
http://wjswealthmanagement.com
https://smartasset.com
Email: kmichalets@conleynet.com
‘Everybody here has a very positive attitude’
Charles Auer/Freeman Staff
Milwaukee Street in downtown Delafield.
Charles Auer/Freeman Staff
A boat pulls an inflatable raft in Pewaukee Lake on July 2.
Charles Auer/Freeman Staff
The sun sets over Lake Nagawicka on June 23.
Waukesha County residents well-prepared for retirement
Rank No.1 in state, high nationally
18 Full-size Doors On Display, Our Installers Are Licensed & Bonded
16’x7’, 25 Gauge...Non Insulated Steel $
725
Lifetime
Door Co.
TRUCKLOAD SALE
on Garage Doors & Door Openers
Installed
Tax Included
$
895• Lifetime Warranty
• Other Sizes Available
• 2000 Garage Doors in Stock
Special! - Take down and haul away old door for FREE!
16x7
SAVE $
240 NOW
Model 8365
ORDER A LIFTMASTER 1/2 HP GARAGE DOOR
OPENER & GET 2 REMOTES & KEYPAD.
$
329
Installed
Tax
Included
• Two-Sided Pre-Finished Galvanized Steel
• R-10 Insulated
• 5 colors to choose from
12645 W. Townsend (2 blocks N. of Burleigh, enter off 124th St. only)
Free Estimate
262-783-4004
Monday - Friday 7am-5pm
www.lifetimedoor.net
244597007
Full Year Warranty, parts and service on installed operators.