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NAGRA - Pay-TV Innovation Forum 2017 - Key Trends and Findings for North America - June 2017

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Additional visuals and statistics on the North American research of the Pay-TV Innovation Forum, a program that explores the next generation business and technology developments of pay-TV operators around the world to uncover and understand what will drive the next phase of growth in the industry. For more information on the program and findings from the first year of research, please visit https://dtv.nagra.com/paytvif.

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NAGRA - Pay-TV Innovation Forum 2017 - Key Trends and Findings for North America - June 2017

  1. 1. Client logo April 2017│ Contact: jon.watts@mtmlondon.com │ Tel: +44 (0) 20 7395 7510 Pay TV Innovation Forum 2017 Key trends and developments in North America
  2. 2. 1 Globally, pay-TV service providers face a more challenging market environment Key trends and developments Pay-TV service providersNew OTT entrants Telco entrants Free content Direct to consumer Growth of broadband penetration and speed Advances in delivery technology (e.g. cloud, virtualisation) Free-to-air TV Challenging macroeconomic conditions
  3. 3. 2 Pay-TV subscriptions are under growing pressure in the USA – as alternative options proliferate Pay-TV penetration in the USA Pay-TV providers are still making money – but their margins are shrinking. Telcos and SVOD services have entered the market, offering slimmer packages but at a much lower price point. 87% 86% 84% 83% 82% 2012 2013 2014 2015 2016 Key trends and developments Source: Leichtman Research Group (2016); Ofcom, International Communications Market Report (2011-2016)
  4. 4. 3 In the USA, many industry participants believe that the new wave of low-cost OTT packages will transform the market The US market is ripe for disruption by low-cost competitors – we are seeing this from players like Hulu and Amazon – and the big players are fighting back, with services like DirecTV Now. It could be hugely disruptive, as consumers gain more choice at lower prices. Key trends and developments
  5. 5. 4 Around the world, pay-TV providers are investing to develop and extend their product and service portfolios Key trends and developments Portfolio scores by region (2016/2017, weighted average) Source: MTM analysis of pay-TV service provider portfolios in Asia Pacific (n = 64), EMEA (n = 100), Latin America (n = 40), and North America (n = 16), covering 42 countries, like-for-like No. of major operators 16 100 64 40 North America EMEA Asia Pacific Latin America 2016 Change in 2017 Each pay-TV provider is scored in three product areas (i.e. TV platform, online services and adjacencies) based on how advanced their portfolio of products is: higher scores = more advanced features available
  6. 6. 5 North American pay-TV providers are the most advanced in rolling out advanced set-top boxes Key trends and developments % of pay-TV operators offering (March 2017): Source: MTM analysis of pay-TV service provider portfolios in Asia Pacific, EMEA, Latin America, and North America (n = 233, 42 countries) 84% 82% 45% 21% 21% 6% 3% 100% 100% 80% 55% 30% 15% 0% 78% 80% 22% 15% 2% 0% 0% Global North America Latin America
  7. 7. 6 Across the Americas, pay-TV operators are advanced in offering TV everywhere offerings – but other categories are less well developed Key trends and developments % of pay-TV operators offering (March 2017): Source: MTM analysis of pay-TV service provider portfolios in Asia Pacific, EMEA, Latin America, and North America (n = 233, 42 countries) 83% 30% 3% 100% 30% 5% 78% 22% 0% TV Everywhere Standalone OTT App-based pay-TV Global North America Latin America

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