The document lists 20 ways for a franchisee to fail in their business. These include not committing fully to training, not building relationships with staff and managers, not investing in marketing or the store manager, spending minimal time in the store, deviating from guidelines, expecting too much from the franchisor, and ignoring negative publicity or rumors about the brand. The purpose is to advise franchisees on best practices for success.

1. L O Y A L T Y T R I B E M A R K E T I N G
C H R I S T I N A @ L O Y A L T Y T R I B E . M A R K E T I N G
M A R C H 2 0 1 8
20 WAYSTO
FAILASA
FRANCHISEE

2. C H R I S T I N A @ L O Y A L T Y T R I B E . M A R K E T I N G
#20
Not committed to your
on-board training

3. C H R I S T I N A @ L O Y A L T Y T R I B E . M A R K E T I N G
# 19
Not building a solid
relationship with your
store staff

4. C H R I S T I N A @ L O Y A L T Y T R I B E . M A R K E T I N G
# 18
Not building a
relationship with key
managers at head office

5. C H R I S T I N A @ L O Y A L T Y T R I B E . M A R K E T I N G
# 17
Not investing in your
store manager

6. C H R I S T I N A @ L O Y A L T Y T R I B E . M A R K E T I N G
# 16
Not knowing how to
recruit for a great store
manager

7. C H R I S T I N A @ L O Y A L T Y T R I B E . M A R K E T I N G
# 15
Spending as little time
as possible in the store

8. C H R I S T I N A @ L O Y A L T Y T R I B E . M A R K E T I N G
# 14
Not investing on local
area marketing

9. C H R I S T I N A @ L O Y A L T Y T R I B E . M A R K E T I N G
# 13
Not demanding time
with head office to
develop quarterly local
area marketing plans

10. C H R I S T I N A @ L O Y A L T Y T R I B E . M A R K E T I N G
# 12
Leaving all marketing &
promotions to head office

11. C H R I S T I N A @ L O Y A L T Y T R I B E . M A R K E T I N G
# 11
Not working with head
office to develop a new
store launch plan

12. C H R I S T I N A @ L O Y A L T Y T R I B E . M A R K E T I N G
# 10
Deviating from
guidelines & thinking
you know better than
the franchisor

13. C H R I S T I N A @ L O Y A L T Y T R I B E . M A R K E T I N G
# 9
Too busy working IN the
business & not enough
ON the business

14. C H R I S T I N A @ L O Y A L T Y T R I B E . M A R K E T I N G
# 8
Expecting head office to
do everything for you

15. C H R I S T I N A @ L O Y A L T Y T R I B E . M A R K E T I N G
# 7
Skimping on quality

16. C H R I S T I N A @ L O Y A L T Y T R I B E . M A R K E T I N G
# 6
Short sightedness

17. C H R I S T I N A @ L O Y A L T Y T R I B E . M A R K E T I N G
# 5
Not speaking to current
franchisees beforehand

18. C H R I S T I N A @ L O Y A L T Y T R I B E . M A R K E T I N G
# 4
Not having aligned
values with the Founder
or brand

19. C H R I S T I N A @ L O Y A L T Y T R I B E . M A R K E T I N G
# 3
Ignoring rumours about
the mistreatment of
franchisees or staff

20. C H R I S T I N A @ L O Y A L T Y T R I B E . M A R K E T I N G
# 2
Ignoring
the mounting negative
publicity against the
brand

21. C H R I S T I N A @ L O Y A L T Y T R I B E . M A R K E T I N G
# 1
Thinking that buying into
a franchised brand is
winning the lottery

22. L O Y A L T Y T R I B E M A R K E T I N G
C H R I S T I N A @ L O Y A L T Y T R I B E . M A R K E T I N G
M R B U R G E R
H U X T A B U R G E R
R O L L D
G U Z M A N Y G O M E Z
S C H N I T Z
B U R G E R L O V E
B E L L E S C H I C K E N
P A P P A R I C H
S U M O S A L A D
S U S H I S U S H I
C R U S T P I Z Z A
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