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Persona Marketing: How to Speak to the Right People

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Katie M. Smith's presentation from ACOR Insurance Marketing conference 2015, on how to target clients with personas.

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Persona Marketing: How to Speak to the Right People

  1. 1. How To Speak to the Right People Persona Marketing
  2. 2. Director of Marketing Katie Smith Inbound Marketer Gen X / Millennial Relocated to Bend '13 Rents House in Bend Owns house in Portland 3 car family
  3. 3. If you're talking to everybody, you're talking to nobody.
  4. 4. Uses Phone to Connect with Friends & Family via Facebook Ask Questions of Peers Texts more than Calls
  5. 5. Buyer's Conversation Tracks
  6. 6. Example of Life Event: Job Relocation
  7. 7. Slides: agencyrev.co/personas15 Twitter: @katiemsmith Email: katie@agencyrevolution.com

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