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April #Fail DC Netsquared


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Netsquared DC April #Fail Event
Presentation by Garth Moore
April 19, 2011

Published in: Technology
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April #Fail DC Netsquared

  1. 1. #FAIL Offline-to-Online-to-Offline: Lessons Learned in Building a Custom Community Platform
  2. 3. <ul><li>CLIMATE NETWORKS </li></ul><ul><li>Started as part of 1Sky’s ambitious Climate Precinct Captain program with the goal of putting a grassroots activist in every voting precinct (aka election districts) in the nation (300,000) </li></ul><ul><li>Think MYBO on steroids </li></ul><ul><li>Evolved into working four allied grassroots campaigns on a multi-group platform to share groups, users and events. </li></ul>
  3. 4. <ul><li>GOALS </li></ul><ul><li>Provide local groups and organizers with the tools to recruit new people, post events, host discussions, and support their offline work and do their climate movement building. </li></ul><ul><li>Create political pressure on legislators by mapping and documenting the climate movement. </li></ul><ul><li>Give climate campaign partners a custom-branded platform for community organizing via their own websites. </li></ul>
  4. 6. <ul><li>WHERE IT WENT WRONG </li></ul><ul><li>Internal – Not everyone was on the same page. Project leaders came and went, quickly changed from “ let ’ s get started ” to “ what ’ s going on here? ” </li></ul><ul><li>External – The project started with a focus on internal goals; external audiences and intended users were not consulted. Big question we didn’t ask, “What do organizers/audiences want and need to succeed?” </li></ul>
  5. 7. <ul><li>WHERE IT WENT WRONG </li></ul><ul><li>Technology – Not ready for prime time. Partners also began changing feature requests towards launch—always a bad way to watch a project spin out of control. </li></ul><ul><li>Development – Many of the features key to the original Climate Network vision weren’t there at launch. Played catch-up trying to integrate post-launch. </li></ul><ul><li>Deployment – It was typical problem of, “Build it and they will come.” No marketing/promotion. </li></ul>
  6. 9. <ul><li>DO-OVER! </li></ul><ul><li>Listen to your audience </li></ul><ul><li>Be visionary, but be realistic </li></ul><ul><li>Get internal buy-in   </li></ul><ul><li>Partner with good technologists   </li></ul><ul><li>Develop most essential features first </li></ul><ul><li>Make it look good </li></ul><ul><li>Test everything </li></ul><ul><li>Budget for outreach and marketing   </li></ul><ul><li>Budget for future development </li></ul>
  7. 10. For the full white paper or questions: Email: [email_address] Twitter: @garthmoore Online on Frogloop: