How to Reach the Right Audience With Paid Social Promotions

•

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Are you not getting enough return on investment from your social media? Find out how to improve your results using sponsored posts on Facebook, Instagram, Twitter, and LinkedIn. This free 30 minute webinar is ideal for business owners, marketing managers, social media managers, and anyone who wants to hone their social media skills.

Marketing

@antennasocial • antennasocial.ca
How to Reach the
Right Audience
With Paid Social
Promotions
Nov 29, 2016
1 11_29_PaidPromos.key - November 29, 2016

@antennasocial
@antennasocial • antennasocial.ca
2 11_29_PaidPromos.key - November 29, 2016

@antennasocial
Easy wins come from a
number of factors:
• Competition not yet online
• Solving a very speciﬁc
problem
• Example: RV Campgrounds
Social Media Isn’t
Magic
3 11_29_PaidPromos.key - November 29, 2016

@antennasocial
• Better reach than
traditional media
• Increased visits to website
• Improved search ranking
• Trust & credibility
• Improved customer service
A Formula For Success
Social Media + Great Product
+ Time = Sales $$
4 11_29_PaidPromos.key - November 29, 2016

@antennasocial Online Content Marketing (Inbound)
5 11_29_PaidPromos.key - November 29, 2016

@antennasocial
Organic =
Content reaching people as-is where-is.
6 11_29_PaidPromos.key - November 29, 2016

@antennasocial
Paid Promotion =
Buying extended reach for your content on social
networks.
AKA: Sponsored Posts, Boosted Posts, Ads
7 11_29_PaidPromos.key - November 29, 2016

@antennasocial
Your content is less and less
likely to be seen organically.
• Busy news feeds
(competition).
• Relevance.
How to compete?
• Make your posts great.
• Pay to promote some of
them.
Why Pay to Promote?
8 11_29_PaidPromos.key - November 29, 2016

@antennasocial
Facebook
Instagram
Twitter
LinkedIn
Pinterest
Google
• AdWords
• YouTube
• Google Display Network
Available On Big
Platforms
9 11_29_PaidPromos.key - November 29, 2016

@antennasocial How to Prepare Your Paid Promotion
10 11_29_PaidPromos.key - November 29, 2016

@antennasocial What Are You Trying To Achieve?
11 11_29_PaidPromos.key - November 29, 2016

@antennasocial Who Are You Trying To Reach?
12 11_29_PaidPromos.key - November 29, 2016

@antennasocial How Will You Connect?
13 11_29_PaidPromos.key - November 29, 2016

@antennasocial What Will Your Post Look Like?
14 11_29_PaidPromos.key - November 29, 2016

@antennasocial Relevant Content For Your Audience
15 11_29_PaidPromos.key - November 29, 2016

@antennasocial B2B Twitter Targeting
16 11_29_PaidPromos.key - November 29, 2016

@antennasocial I’m Prepared, Now What?
17 11_29_PaidPromos.key - November 29, 2016

@antennasocial Facebook
18 11_29_PaidPromos.key - November 29, 2016

@antennasocial Facebook
19 11_29_PaidPromos.key - November 29, 2016

@antennasocial Twitter
20 11_29_PaidPromos.key - November 29, 2016

@antennasocial LinkedIn
21 11_29_PaidPromos.key - November 29, 2016

@antennasocial Pinterest
22 11_29_PaidPromos.key - November 29, 2016

@antennasocial Saved Audiences
23 11_29_PaidPromos.key - November 29, 2016

@antennasocial Scheduled Content
24 11_29_PaidPromos.key - November 29, 2016

@antennasocial Track & Measure Progress
25 11_29_PaidPromos.key - November 29, 2016

@antennasocial Adjust On-The-Fly
26 11_29_PaidPromos.key - November 29, 2016

@antennasocial
What’s Next?
Watch for an email from me!
I’ll send you:
• Tips from this webinar
• A link to the archive
• Upcoming webinar schedule
• Special oﬀers for Antenna’s services
• Pre-registration for online course coming this fall
27 11_29_PaidPromos.key - November 29, 2016

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How to Reach the Right Audience With Paid Social Promotions

1. @antennasocial • antennasocial.ca How to Reach the Right Audience With Paid Social Promotions Nov 29, 2016 1 11_29_PaidPromos.key - November 29, 2016

2. @antennasocial @antennasocial • antennasocial.ca 2 11_29_PaidPromos.key - November 29, 2016

3. @antennasocial Easy wins come from a number of factors: • Competition not yet online • Solving a very speciﬁc problem • Example: RV Campgrounds Social Media Isn’t Magic 3 11_29_PaidPromos.key - November 29, 2016

4. @antennasocial • Better reach than traditional media • Increased visits to website • Improved search ranking • Trust & credibility • Improved customer service A Formula For Success Social Media + Great Product + Time = Sales $$ 4 11_29_PaidPromos.key - November 29, 2016

5. @antennasocial Online Content Marketing (Inbound) 5 11_29_PaidPromos.key - November 29, 2016

6. @antennasocial Organic = Content reaching people as-is where-is. 6 11_29_PaidPromos.key - November 29, 2016

7. @antennasocial Paid Promotion = Buying extended reach for your content on social networks. AKA: Sponsored Posts, Boosted Posts, Ads 7 11_29_PaidPromos.key - November 29, 2016

8. @antennasocial Your content is less and less likely to be seen organically. • Busy news feeds (competition). • Relevance. How to compete? • Make your posts great. • Pay to promote some of them. Why Pay to Promote? 8 11_29_PaidPromos.key - November 29, 2016

9. @antennasocial Facebook Instagram Twitter LinkedIn Pinterest Google • AdWords • YouTube • Google Display Network Available On Big Platforms 9 11_29_PaidPromos.key - November 29, 2016

10. @antennasocial How to Prepare Your Paid Promotion 10 11_29_PaidPromos.key - November 29, 2016

11. @antennasocial What Are You Trying To Achieve? 11 11_29_PaidPromos.key - November 29, 2016

12. @antennasocial Who Are You Trying To Reach? 12 11_29_PaidPromos.key - November 29, 2016

13. @antennasocial How Will You Connect? 13 11_29_PaidPromos.key - November 29, 2016

14. @antennasocial What Will Your Post Look Like? 14 11_29_PaidPromos.key - November 29, 2016

15. @antennasocial Relevant Content For Your Audience 15 11_29_PaidPromos.key - November 29, 2016

16. @antennasocial B2B Twitter Targeting 16 11_29_PaidPromos.key - November 29, 2016

17. @antennasocial I’m Prepared, Now What? 17 11_29_PaidPromos.key - November 29, 2016

18. @antennasocial Facebook 18 11_29_PaidPromos.key - November 29, 2016

19. @antennasocial Facebook 19 11_29_PaidPromos.key - November 29, 2016

20. @antennasocial Twitter 20 11_29_PaidPromos.key - November 29, 2016

21. @antennasocial LinkedIn 21 11_29_PaidPromos.key - November 29, 2016

22. @antennasocial Pinterest 22 11_29_PaidPromos.key - November 29, 2016

23. @antennasocial Saved Audiences 23 11_29_PaidPromos.key - November 29, 2016

24. @antennasocial Scheduled Content 24 11_29_PaidPromos.key - November 29, 2016

25. @antennasocial Track & Measure Progress 25 11_29_PaidPromos.key - November 29, 2016

26. @antennasocial Adjust On-The-Fly 26 11_29_PaidPromos.key - November 29, 2016

27. @antennasocial What’s Next? Watch for an email from me! I’ll send you: • Tips from this webinar • A link to the archive • Upcoming webinar schedule • Special oﬀers for Antenna’s services • Pre-registration for online course coming this fall 27 11_29_PaidPromos.key - November 29, 2016

How to Reach the Right Audience With Paid Social Promotions

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