iMobiTrax Mobile Ad Tracker Overview

1. iMobiTrax – Patent Pending Proprietary Mobile Tracking Platform
iMobiTrax is a revolutionary, self-hosted application designed specifically to track and
optimize campaigns that target mobile devices. With iMobiTrax, merchants, agencies
and affiliates will be able to quickly and accurately analyze click data from smart
phones, feature phones and tablets, right down to the device, carrier and operating
system. This will allow for incredibly accurate post-click optimization, resulting in
higher ROIs and increased scalability.
In mobile, a fast platform is essential in retaining the clicks and visitors you already
paid for. iMobiTrax has been benchmarked and optimized for speed, reducing the
chance that any request will time out.
Track device type, device manufacturer and device operating system without the use or
need of traffic source tokens. Simply track all of your offers, referring urls and IP’s
with your ad and then quickly group them into separate segments for simple and easy
to understand reporting. You Can Still Use Tokens – Set default traffic source tokens,
or create custom ones for any campaign. Optionally pass your tokens to the landing
page, allowing for easy customization.

2. Choose what you want passed as your click subid. You can send a traditional system
generated subid, a subid consisting of token data, or both. Choosing between adding
Mobile Ad Network tracking tokens / macros or just let iMobiTrax do what it does
best. With iMobiTrax, no ad network tokens are require. iMobiTrax will track anything
and everything you need without the assistance of outside resources.
There is no need to spend hundreds of dollars testing every campaign. With iMobiTrax,
you can group and sort your data and immediately see where you are making, or
losing, money.Oversee your ALL time campaign data immediately upon login. Simply
group your data by All, Active and Deactivated campaigns.
Some Features Of iMobiTrax

3. Redirects In Less Than 5 M/S
Proprietary User-Agent Database
No 3rd Party Device Detection
(WURFL)

5. 42 Days After Launching iMobiTrax
We Released Version 2.0 Features!
Week/Day Parting – See the exact days of the week and hour of the day that your
campaigns are converting. Marketers that currently run mobile traffic understand how
different days and hours can convert very different in a mobile environment. With our
new week/day parting feature you can easily view of this information in real time and
implement instant optimizations into your campaigns.
Stats Export- Instantly export your reporting statistics to a CSV file that can easily be
organized in a spreadsheet. Now with the click of the mouse you’re able to generate
instant reports for your media buying team to make important optimizations and
campaign decisions.
Carrier/ISP reporting data – All licenses of iMobiTrax now include this important
reporting data in real time. Instantly see where your clicks/conversions are coming
from on a carrier/ISP level. Determine if your advertising network is sending you real
carrier traffic or wifi traffic.
Updated User Agents – At the top of your iMobiTrax installation you can easily view
the latest update to our internal user agent database. With the click of a mouse you can
download the updated file and ensure your copy is tracking up to 99% accuracy. These
updates are included with the monthly subscription to iMobiTrax.
Change Tracking Domain In Real Time – No longer do you have to wait for our
support team to update your tracking domain on your iMobiTrax license. You can now
update this instantly inside our user interface and have it reflect your current
installation.

6. Click Filtering System – Filter out the clicks from your campaigns based on our pre-
set rules (eliminating Google Adwords/adCenter bots) or any custom rule. Create
custom rules that can block/filer clicks from a referring URL, IP range, or user agent.
This will provide much more accurate stat tracking and also allow you to ensure
review teams see the correct link (in-case of Geo-redirect). By default, we’ve got some
of those pesky AdCenter/Bing and Google review ip’s blocked by default. . On the
“RULES” page, you can now setup your own filtering rules:
Traffic Blocking Rules – Create custom rules that can block/filer clicks from a
referring URL, IP range, or user agent. The ability to set all rules to block, all rules to
filter, set all rules to active and alternately inactivate rules. You can even send all
blocked clicks to a url you specify!

7. Separate / Multi Domain Tracking – Unleash the power of iMobiTrax! No longer
will users be forced to host all of their landing pages on their tracking domain. You
now have the ability to host as many landing pages on as many domains as you wish.
Split Testing Options – Ability to split-test rotating landing pages and/or rotating
direct linked offers / campaigns. You have control over everything with just one
campaign link from iMobiTrax!
Track Multiple Offers – Before, if a user clicked to a landing page that had an offer
wall (or multiple offers) only one SUBID was assigned therefore if the user converted
on more than one offer it was impossible to see these details. Now, users will be able to
track the amount of offers each visitor completes by using multiple SUBIDs.
Pass Tracking Tokens – iMobiTrax features a number of ways for effortlessly passing
tracking tokens. Use Source Tokens or Create Custom tokens on your own, Pass Only
iMobiTrax Subid to Offer, Set Subid & Tokens Manually, Pass Tokens to Offer as
Subid, Pass Subid and Tokens as 2nd Subid.
Rotate Unlimited Landing Pages – Ability to rotate unlimited landing pages on-the-
fly. Using one simple campaign link from iMobiTrax you have full control over the
landing pages that you run and you can also distribute weight to your landing pages
equally or based on a custom percentage you set. Obviously this eliminates using any
custom scripts as before.
Weighted Landing Page Options – Now you can distribute your landing page views
based on percentages you set! Example – You can rotate 5 landing pages at a weighted
20% each and at the end of your testing period, simply pick out your winner!

8. Rotate Unlimited Offers – Ability to rotate unlimited offers on-the-fly. Using one
simple campaign link from iMobiTrax you have full control over the offers that you
run and you can also distribute weight to your offers equally or based on a custom
percentage you set. Obviously this eliminates using any custom scripts as before and
should also be well worth the monthly price alone.
Yes, you can rotate as many offers as you like by direct linking, landing pages and/or
path campaigns. Now you can split-test them based on weight percentages as well! For
instance, in a direct linked campaign if you want to test 5 affiliate offers from 5
different affiliate networks, you can set them to split-test at 20% each and see which
one converts the best!
If you have 3 offers rotating on a landing page you can simply split-test them as well to
quickly pick your winner. You can do this on path campaigns as well!

9. Update Cost Per Click And Cost Per Conversions – Previously user’s had to set
their “max CPC” and conversion value when initially setting up their campaigns. If
they were to get a “pay increase” or lower their traffic source bid all of their clicks
would reflect this value. Now, this can be altered on the fly either by using the value in
the post back URL or an update form inside the admin interface. If an updated value
isn’t reflected, it will simply default to the campaign original.
Rotate Unlimited Landing Pages In Your Path Campaign – You can now add
unlimited landing pages to a path campaign. Are you running offerwalls on mobile?
We got just what you need. Now you can weight them by percentages as well as split-
test the landing pages within your path campaign:

10. Ability To Capture Email And Phone Numbers – Yes sir! You now have the ability
to capture phone numbers and emails to follow up with your mobile leads by SMS and
email. Ryan is writing up the user guide for all customers on that. We won’t be
releasing that on the blog here. However, imagine the power of having the carrier,
manufacturer, operating system, mobile device, IP, referrer, email and phone number.
That’s AMAZING data to monetize!
iMobiTrax will continue paving the way in mobile tracking and yes, we’re already
working on new features! Hint: I took a close look at a couple of other mobile tracking
options out there and decided where we would attack first. Here’s a small hint – All the
trackers out there are using Maxmind and or WURFL for device detection. Well, we’ll
swiftly be taking a giant dump all over that. Post Click redirects, ohh boy. You’ll just
have to wait until we release it.

11. Basic Reporting/Data Collection
Reporting
The power behind iMobiTrax is our reporting interface that allows you to instantly
identify important conversion metrics such as Device Operating System, Manufacture,
Device Mode, Carrier (ISP), Referring URLs, IP Addresses, and Custom Tokens.
We also offer the ability to view conversion by day of the week or time of the day. All
of these reporting metrics can be grouped to narrow down exactly where the return
on investment exists.
Device Operating System
View all of your click/conversion data by the device operating system. Quickly
identify the exact version of the operating system your traffic is using and which
versions convert the best with your particular campaign. This data is compiled via our
internal database that is updated weekly.
Manufacturer
The manufacturer of the device that clicked your advertisement is instantly shown.
Discover the devices that are converting and click through your campaigns and the
ones that do not perform. Instantly viewing this metric allows you to return to your
advertising network with a plan of action on how to scale and optimize to make the
most out of your campaign. This data is compiled via our internal database that is
updated weekly.
Device Model
Even though you know the manufacturer of the device, many handsets have different
screen sizes that have a direct effect on your conversion rates. Instantly discover the
devices that are converting for your campaign and eliminate the ones at your traffic
source that are not converting. This data is compiled via our DB each week.

12. Carrier (ISP)
Many of the carriers such as AT&T, Verizon, Sprint, etc. convert differently with
mobile traffic. Instantly discover the exact carrier/ISP that is converting for your
campaign and eliminate others (such as Wifi traffic) that is draining your marketing
budget. If you’re running a campaign that requires a user to take immediate action
(such as a call) this is a very important metric.
Custom Tokens
Inside the reporting interface you’re able to view the custom tokens you setup during
the campaign creation process. Quickly sort and organize campaigns to see the custom
items you have declared to find hidden ROIs and areas that can be eliminated allowing
for maximum optimization.
Week/Day Parting
Mobile campaigns perform differently depending on the hour of the day or the day of
the week. To help you optimize and scale, iMobiTrax offers the ability to see the exact
time and day of the week that conversions yield the highest return on investment.
Eliminate the hours/days of the week that do not yield a positive return and scale
during the hours/days that perform the best.
Referring URLs
Instantly see where your mobile traffic is coming from. While some mobile devices do
not pass a referring URL, some will show you exactly where your visitors are coming
from. This allows you to go back to your advertising network and collaborate with
them on the sites that perform the best for your campaigns.
IP Addresses
Worried about mobile click fraud? Instantly view how many times a certain IP address
has clicked your campaign and determine if they are real or fake. This will allow you
to eliminate a lot of the click-fraud faced throughout the entire mobile marketing
industry.

13. Grouping Reporting Data
One of our favorite reports to run is Group Data by: Device OS, Manufacturer, then by
Device Model. This allows you to view an easy-to-read break down of your campaign
and quickly identify where your clicks and conversions are taking place. You can also
group by any of the above reporting metrics creating reports to view for optimization.
Video Resources:
Using Reporting To Discover 1591.7% ROI:
http://www.youtube.com/watch?v=vCUt-9VRQ7g&feature=plcp
How To Use Carrier Data To Optimize:
http://www.youtube.com/watch?v=larpCMjDHuo&feature=plcp
How To Use Operating System Data To Optimize:
http://www.youtube.com/watch?v=4mzV6jsg890&feature=plcp
How To Use Device Manufacturer To Optimize:
http://www.youtube.com/watch?v=S_WIej7ygKc&feature=plcp
How To Use Device Model Data To Optimize:
http://www.youtube.com/watch?v=SmltVq8LciA&feature=plcp
How To Group Data To Optimize:
http://www.youtube.com/watch?v=bCwFe7gRKo8&feature=plcp
How To Setup A Direct Linked Campaign Video:
http://www.youtube.com/watch?v=51Yx4JLCcLY&feature=plcp
How To Setup Unlimited Offer Rotation On Direct Linked Campaigns:
http://www.youtube.com/watch?v=Q7MeT7BwnY4
Video On How To Setup Post-back URL Tracking:
http://www.youtube.com/watch?v=-7VzDfp9ctQ&feature=plcp

14. All Users Who Purchase iMobiTrax Get 24/7 Support From Ryan, Ruck and Bill. We
Include A Help Desk Support Ticket System, Email Support And A Support Forum
Which You Have Immediate Access Too. In The Case Immediate Assistance, We
Provide Our Users Around The Clock Phone Support As Well. Click The Features Link
Above For A Full List Of iMobiTrax Features.
Support Forum Included! - Mobile Marketing & Advertising Tips.
iMobiTrax Was Built For Mobile Affiliates By Mobile Affiliates. Ryan, Ruck And Bill
Are Also The Owners Of IMGrind And Revived Media. Our Industry Reputation Is
Immaculate And We Fully Stand By And Support Our Users In Whatever Product Or
Service We Provide. iMobiTrax Is A $129 Flat-Monthly Recurring Fee That Helps Pay
For Third Party Data Resource, Programming And Resources. Inside The Forum, We
Also Help iMobiTrax With General Mobile Marketing Tips, Strategies And Advice
With No Hidden Charges. The Fee Also Pays For All Future Updates And Features
That We Add To iMobiTrax. If You Have Any Questions, Feel Free To Reach Out To
Ruck At 620.803.2215 Or Skype: RevivedMedia.
The Team here at iMobiTrax is always striving to be better. We work with a variety of
clients including (but not limited to) Merchants, Advertisers, Agencies, Marketers,
Webmasters, Networks and generally just anyone that is wanting to enjoy a positive
mobile advertising experience. The experience we want to share with you is one, that
we at the iMobiTrax Team know will surpass all of your mobile advertising
expectations. Please reach out to us at anytime with any questions, suggestions and
feedback you may have for us.
Questions?
Contact Ruck at 620.803.2215 or Skype: RevivedMedia
Email: ruck@imobitrax.com