Pavlok is a wearable device that uses electric shocks to help users break bad habits like smoking, excessive social media use, cursing, and nail biting. It is linked to a smartphone app and computer software to monitor user behavior and administer shocks if commitments are not kept. Pavlok raised over $250,000 on crowdfunding sites and was featured positively on the Colbert Report and in discussions by Jimmy Fallon and Steve Harvey. Unlike fitness trackers that only monitor user behavior, Pavlok aims to change user behavior through technology and behavioral psychology using negative reinforcement of electric shocks.

1. Stirring the Media into a
Feeding Frenzy
Chris Schelzi
Director of Strategy and Marketing
at PAVLOK

3. “The PR version of Newton’s Law:
That for every action there is an equal an
opposite reaction.
Do something predictable, and the press
will yawn.
Do something silly to get their attention,
and they’ll mock you mercilessly.
Do something unexpected and
meaningful, and you’ll make the front
pages”
Michael Sitrick, Spin: How to Turn the Power of the
Press to Your Advantage

4. Check Your Net

5. Bake the pitch into the product

6. Begin with the EndGame in Mind

7. Craft Your Own Story
with heroes, villains, and conflict

8. Make it all about the Headline

9. Stir Up Waters
to Catch a Fish

10. Make it as easy as possible

11. Reverse Engineering Success

12. Court the Alpha Wolf

13. NewsJacking

14. LeaderBoard Strategy

15. The Echo Chamber Effect

16. Create
Karma

17. Hi,
I'm reaching to talk about PAVLOK, a wearable
device that helps users break habits such as
smoking, wasting time on Facebook, cursing, and
biting their nails using electric shock. By linking to
a smartphone app and computer monitoring
software, PAVLOK makes sure people stick to their
commitments (or, you know, get electrocuted).
We raised over $250,000 through crowdfunding,
and Stephen Colbert said "finally, there is a smart
tech device that can jolt Americans into action"
when he featured it on the Colbert Report. Jimmy
Fallon and Steve Harvey also have been talking
about it too.
Unlike FitBit and every other wearable bracelet
that only track what users do (steps, sleep,
calories, heart-rate, etc.), Pavlok changes what
users do through a marriage of technology and
behavioral psychology.
I'd be happy to send you a prototype unit to test
out for yourself, just let me know your address.
-Chris

18. “Yes, you have something to
sell. But more than ever they
desperately, desperately,
need to buy”
Ryan Holiday

19. Chris Schelzi
Pavlok
chris@pavlok.com
Feel free to email me
for a list of recommended books, articles, and other resources