This document discusses the need for new approaches to handling redundancies. It notes that redundancies hurt businesses through decreased employee engagement, profitability, and brand reputation. Companies that make redundancies are twice as likely to go bankrupt due to drops in productivity, turnover, and new products/services. Redundancies also take a human toll through lower community economies, drops in productivity from redundant workers, and many not returning to comparable pay or work. The current economic situation risks a quarter billion job losses globally. Existing redundancy solutions often lack tangible impact. The document argues for facilitating collaboration, clearly defining new roles, partnering strategically, and communicating effectively to turn redundancy into opportunity through new pathways that mitigate drops and enhance brands during difficult times.