Not a stock, instead the ROI our clients have received in earned media from a two decades of experience in Health Care, Health Care Marketing, HMOs, ACOs, etc.

2. .
Humans have a need to know the future. Fate has a different opinion. Success,
therefore, requires optimizing opportunities with a focus on what comes next.
While we cannot predict the future, AB Geist builds online brands in health care around
three future proof principles. 1) That thought is more powerful than information. 2) That
content creation is more powerful than curation. 3) That SEO is a matrix of techniques
instead of a single method. This is how we make obsolescence obsolete.
Health care has changed more in one
decade than it has in a century. From
hospitals to HMOs to HSAs, I’ve been at
the forefront of those changes. I hope you
enjoy this look at my work and timeline.
Respectfully, Chris Birt.

3. .
Humans have a need to know the future. Fate has a different opinion. Success,
therefore, requires optimizing opportunities with a focus on what comes next.
While we cannot predict the future, AB Geist builds online brands in health care around
three future proof principles. 1) That thought is more powerful than information. 2) That
content creation is more powerful than curation. 3) That SEO is a matrix of techniques
instead of a single method. This is how we make obsolescence obsolete.
Health care has changed more in one
decade than it has in a century. From
hospitals to HMOs to HSAs, AB Geist has
been at the online forefront of change.

4. .
Humans have a need to know the future.

5. .
Humans have a
Much of this timeline reflects the work I
produced from soup to nuts, by myself or
a junior AD and PhP guy or two. For a
closer look at my campaigns see

6. How we
pre-launched
the Nation’s
Second
ACO. We went big.

7. HMOS | ACOS | Co-OpS
Multi-level campaign that
targeted low income families,
infants and special needs
population. The HMO for
Hennepin County Health.

10. HMOS | ACOs | CO-OPS

11. =

12. Hospitals |Clinics | GROUP INSURERS

13. HMOS | ACOS | cO-OPS

15. Not health care but a great new mobile site
and ground up ID.Go to www.captiollien.com

17. Our Methodology: Seeing the Big Picture
focus
The key to an organic, sometimes chaotic online
environment begins by tapping into the “zeitgeist”
of your brand. We “picture” the zeitgeist—or the
general “temper and trend” of your market—then
we clarify how your brand fits.
clarity dimension
Clarity is achieved by isolating
your “dot” or essential truth.
Figure one: focus and clarity
methodology covered on
following slides.
Your essential truth is then
communicated thru 3.0 techniques
which may be comprised of many
different tactics.
Methodology: focus|clarity|dimension

18. Coverage
beyond
care.
3 wk.
3 mo.
Methodology: finding your essential truth
DEFINE THIS
FIRST

19. Coverage
beyond
care.
3 wk.
3 mo.
Methodology: This remains my proven workflow.
DEFINE THIS
FIRST