More than Just Lines on a Map: Best Practices for U.S Bike Routes
Issue 2
1. Textile Designers of the World
This note anchors Nooshin’s journey by placing it in the twin context of the fashion industry and that of
internationalisation. Creating and managing a fashion brand involves coping with the peculiarities of the
fashion industry. Further, Nooshin’s success in gaining a toehold in the global fashion market throws light
on the odds that companies from emerging economies face as they venture into advanced international
markets.