Patanjali Ayurved Limited is an Indian FMCG company It is valued at ₹30 billion (US$450 million) and some predict revenues of ₹5,000 crore (US$740 million) for the fiscal 2015–16. this presentation highlights bullet points related with increasing revenue and sales of Patanjali Group.How a yoga guru is able to influence buying pattern of the common mass.

1. Patanjali :-The Monk who wants a billion $
Company
Presented By :
CHITRANSHU SHUKLA
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2. What is Patanjali…?
Patanjali Ayurveda was founded by Baba
Ramdev and Acharya Balkrishna in the year
2006 as an FMCG company .
Manufacturing units and headquarters are
located in industrial area of Haridwar while
registered office is in Delhi.
It also has manufacturing units in Nepal under
trademark Nepal Gramudhyog.
Patanjali Ayurveda produces products in
category of personal care and food.
Company manufactures 444 products including
30 types of food products.
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3. Some Products under the umbrella
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4. Revenue growth over the years
Year Revenues(In crore Rs)
2009-10 163
2010-11 317
2011-12 446
2012-13 850
2013-14 1,200
2014-15 2,006
2015-16 3,000
09-01-2017 4Data Source Wikipedia

5. Different Strategies
Patanjali follows a “Branded house” strategy whereas other companies in
consumer goods sector like P&G and HUL follow a “House of Brands” strategy.
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6. Modern technology brand
playbook
Product Brand Name = Unique brand + Generic
sub-brand
(Eg:- Google, Yahoo, Apple)
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7.  Saffron clad baba’s fan base(Brand ready buyer’s)
Patanjali has a major advantage as it is associated with famous personality, Baba
Ramdev. Baba Ramdev who is a yoga guru has a fan base of millions of people
who directly popularize this brand through Yoga camps. Baba has almost around
541k followers on twitter and around 7.4million people liking his Facebook page.
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8. Content Marketing
Content marketing is the marketing and
business process for creating and
distributing relevant and valuable content
to attract, acquire, and engage a clearly
defined and understood target audience –
with the objective of driving profitable
customer action.
(Creating customer awareness by
advertising the positive aspects of
ayurveda)
After every Yoga session on TV, Acharya
Balkrishna w0uld educate people on the
benefits of herbs and how they can treat
various ailments and diseases. Having
discussed all this, he then tells people
about the products of Patanjali which
contain them.
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9. Content
Marketing
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10. Pricing Strategy
The company sources products directly
from farmers and cuts on middlemen to
boost profits. It makes 20% operating
profit. This is the difference between
total income and expenditure.
Till now Patanjali has spent minimally on
marketing and zero on advertising,
preferring to rely largely on word-of-
mouth via its yoga classes (1 lakh free
yoga classes every day across the
country).
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11. .