Patanjali company has expanded rapidly from a medical entity
to a leader in the food & beverage industry .
The company has no Brand Ambassador for advertising, they
have perfectly demonstrated Baba Ramdev as he has a huge fan
following due to yoga .
The main reason for its success due to 10%-30% lower in cost
& increasing awareness for a healthy lifestyle among Indian
Patanjali is now sitting in a leading position in the market by
focusing on the brand image .However, it should not completely
forget competitors like Vindhya Herbals, Dabur, Naturals etc.
If Patanjali has to retain existing customers and capture more
customers along with satisfying them, it must fulfil the claims
made by customers before any other brand may follow ,suit
&take away .