Enhance your business operations with reliable master data management solutions. Connect with us today to ensure data consistency across the business ecosystem

1. D&B Master Data
Aligning your data foundation to meet your business
objectives

2. • Master data is the most important data you have. It’s the information about
your customers, suppliers, partners and prospects. It is fundamental to
understanding your business entities and commercial transactions — and
gives you a clear view of the building blocks of your relationships. Dun &
Bradstreet helps you with master data management by providing the
foundational elements (entity management, hierarchies and linkage) aligned
to meet your business objectives. With Dun & Bradstreet’s pre-mastered
commercial content, you get one clear picture of your business universe with
de-duplicated records, additional company data and related businesses
linked in corporate families.
What is Master Data?

3. • Master Data Management is essential in today’s business environment
because of the sheer volume of data (customers, vendors, suppliers,
employees, etc.) that every company deals with. Without a proper master
data management system in place, the risk of bad data, data duplication and
data inconsistencies go up. This negatively affects not only business
processes, but also any marketing campaigns run by the company.
Furthermore, with a master data management solution in place, companies
can easily derive meaningful insights from their data in order to make
important business decisions. Properly structured and updated data saves
time and efforts for every department of an organisation.
Why is master data management important?