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Data Modeling & Data Integration

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Data Integration is a key part of many of today’s data management challenges: from data warehousing, to MDM, to mergers & acquisitions. Issues can arise not only in trying to align technical formats from various databases and legacy systems, but in trying to achieve common business definitions and rules.

Join this webinar to see how a data model can help with both of these challenges – from ‘bottom-up’ technical integration, to the ‘top-down’ business alignment.

Published in: Technology
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Data Modeling & Data Integration

  1. 1. Data Modeling & Data Integration Donna Burbank Global Data Strategy Ltd. Lessons in Data Modeling DATAVERSITY Series August 24th, 2017
  2. 2. Global Data Strategy, Ltd. 2017 Donna Burbank Donna is a recognised industry expert in information management with over 20 years of experience in data strategy, information management, data modeling, metadata management, and enterprise architecture. Her background is multi- faceted across consulting, product development, product management, brand strategy, marketing, and business leadership. She is currently the Managing Director at Global Data Strategy, Ltd., an international information management consulting company that specializes in the alignment of business drivers with data-centric technology. In past roles, she has served in key brand strategy and product management roles at CA Technologies and Embarcadero Technologies for several of the leading data management products in the market. As an active contributor to the data management community, she is a long time DAMA International member, Past President and Advisor to the DAMA Rocky Mountain chapter, and was recently awarded the Excellence in Data Management Award from DAMA International in 2016. She was on the review committee for the Object Management Group’s (OMG) Information Management Metamodel (IMM) and the Business Process Modeling Notation (BPMN). Donna is also an analyst at the Boulder BI Train Trust (BBBT) where she provides advices and gains insight on the latest BI and Analytics software in the market. She has worked with dozens of Fortune 500 companies worldwide in the Americas, Europe, Asia, and Africa and speaks regularly at industry conferences. She has co-authored two books: Data Modeling for the Business and Data Modeling Made Simple with ERwin Data Modeler and is a regular contributor to industry publications. She can be reached at donna.burbank@globaldatastrategy.com Donna is based in Boulder, Colorado, USA. 2 Follow on Twitter @donnaburbank Today’s hashtag: #LessonsDM
  3. 3. Global Data Strategy, Ltd. 2017 Lessons in Data Modeling Series • January 26th How Data Modeling Fits Into an Overall Enterprise Architecture • February 23rd Data Modeling and Business Intelligence • March Conceptual Data Modeling – How to Get the Attention of Business Users • April The Evolving Role of the Data Architect – What does it mean for your Career? • May Data Modeling & Metadata Management • June Self-Service Data Analysis, Data Wrangling, Data Munging, and Data Modeling • July Data Modeling & Metadata for Graph Databases • August Data Modeling & Data Integration • September Data Modeling & MDM • October Agile & Data Modeling – How Can They Work Together? • December Data Modeling, Data Quality & Data Governance 3 This Year’s Line Up
  4. 4. Global Data Strategy, Ltd. 2017 Both Business & Technical Drivers Require Data Integration 4 A Data Model is a Common Reference Hub for Business & Technical Rules Business Drivers Technology Drivers Enterprise Knowledge Inventory Mergers & Acquisitions Innovation & Collaboration Efficiency & Agility Etc… Data ModelData Warehousing Master Data Management (MDM) Data Lake APIs & Application Integration Etc… The Data Model is the Common Reference
  5. 5. Global Data Strategy, Ltd. 2017 Levels of Data Models 5 Conceptual Logical Physical Purpose Communication & Definition of Business Concepts & Rules Clarification & Detail of Business Rules & Data Structures Technical Implementation on a Physical Database Audience Business Stakeholders Data Architects Data Architects Business Analysts DBAs Developers Business Concepts Data Entities Physical Tables Business Stakeholders Data Architects Enterprise Subject Areas Organization & Scoping of main business domain areas Data Integration Team Data Models are helpful for data integration at each level.
  6. 6. Global Data Strategy, Ltd. 2017 Enterprise Knowledge Inventory • A data model describes a business, particularly at the conceptual & logical levels. It provides: • Inventory of the key data assets that run the organization • Clarification of core terminology & business definitions (e.g. what do we mean by Location…) • Definition of core business rules & practices (e.g. Staff are assigned to only one Location…) 6 In a data-driven business, data is your core Intellectual Property (IP) A “one page” enterprise business model should provide an overview of what the business does & how it operates. - i.e. The model to the left is most likely a retail organization, not a health care provider.
  7. 7. Global Data Strategy, Ltd. 2017 Enterprise Knowledge Inventory • A data model describes YOUR business, with your unique business rules, terminology, & definitions. • It describes the unique way your organization operates • It is your IP -- protect & manage it accordingly 7 In a data-driven business, data is your core Intellectual Property (IP) Your Organization Integration You’ll need to integrate with applications, partners, agencies, etc. -- but they should not necessarily re-define how your organization operates. Etc. Applications & Partners should NOT: • Hold your data “captive” • Re-define how you do business, just to fit their canned data model. (There may be a reason to change, but do it purposefully).
  8. 8. Global Data Strategy, Ltd. 2017 Enterprise Knowledge Inventory • A common question is whether to use an industry standard data model. • Industry models can be a helpful reference & guide • But don’t blindly follow them, without customizing for your unique organization. • Just as your organization is unique, so is its data. 8 In a data-driven business, data is your core Intellectual Property (IP) Your Organization Reference Industry data models can be a great reference, but you’ll likely want to customize them to fit your unique organization. Industry Standard Model
  9. 9. Global Data Strategy, Ltd. 2017 Mergers & Acquisitions • Data is a large part of the value of a business acquisition • Increasingly, data is a key driver for acquisitions – obtaining the data that another firm maintains about customers, products, recipes, innovations, etc. • The data holds the rules, history & IP of the business. • Just as you would take an inventory of products, you need to data a data inventory – via a data model (reverse engineering). • Disparate business processes are often manifested in the data. Ignoring these key business process differences can wreak havoc on operations. 9 Organization BOrganization A What issues might arise in integrating the customer accounts from the two organizations?
  10. 10. Global Data Strategy, Ltd. 2017 Efficiency & Agility 10 • In many organizations, a great deal of time, energy, and brainpower is wasted: • Reformatting or re-working data from disparate sources • Searching to understand the meaning of data • Looking for data that is unavailable • Siloes often exist, with key information not being shared – not out of malice, but because common, published inventory & standards don’t exist – i.e. lacking a common data model. I’m just about done with my spreadsheet – Customers by Region, Age, and Income Level. Great! If I have to reformat this spreadsheet one more time to account for mismatched Region Codes, I’m going to shoot myself. Etc.! Why can’t we get Income Levels for our customers? This is so dumb.
  11. 11. Global Data Strategy, Ltd. 2017 Innovation & Collaboration • An Enterprise Data Model provides a “catalogue” of an organization’s data asset. • Staff are able to see all of the data available across the organization – spurring innovation & collaboration. 11 Sharing the catalogue of enterprise data assets I didn’t realize that the Insurance Dept was tracking Weather Events. I could use that to link Weather to Product Sales for Trend Analysis!! Cool!
  12. 12. 12 Technical Data Integration Many styles & methods
  13. 13. Global Data Strategy, Ltd. 2017 Data Modeling for Data Warehousing & Business Intelligence • What is the definition of customer? • Where is the data stored? • How is it structured? • Who uses or owns the data? Data Warehouse BI Report: Customers by Region • What are the definitions of key business terms? • What do I want to report on? • How do I optimize the database for these reports? Data Modeling helps answer: For Data Warehousing For BI Reporting Data Modeling helps answer: • Data Modeling is the “Intelligence behind Business Intelligence” • Creating business meaning & context • Understand source and target data systems • Optimize data structures to align queries with reports Show me all customers by region Source Systems Relational Model Dimensional Model
  14. 14. Global Data Strategy, Ltd. 2017 The Need for Data Warehousing True or False: “We don’t need data warehousing any more because storage is so cheap and processing power is so fast with today’s modern hardware.” 14
  15. 15. Global Data Strategy, Ltd. 2017 The Need for Data Warehousing • True or False: “We don’t need data warehousing any more because storage is so cheap and processing power is so fast with today’s modern hardware.” 15 I can’t find anything in this file cabinet. It’s just a bunch of papers without any folders or organization! Don’t worry—just get more file cabinets. Much of the value in data warehousing is making data consumable & understandable for ease of reporting.
  16. 16. Global Data Strategy, Ltd. 2017 Metadata Matters Even with today’s advanced hardware & storage options, self-service BI tools, and data science skills & tools, attention needs to be paid to the quality, context, & structure of data Raw data used in Self-Service Analytics and BI environments is often so poor that many data scientists and BI professionals spend an estimated 50 – 90% of their time cleaning and reformatting data to make it fit for purpose.(4 Source: DataCenterJournal.com Correcting poor data quality is a Data Scientist’s least favorite task, consuming on average 80% of their working day Source: Forbes 2016 (aka Data Models & Metadata) If I have to reformat this spreadsheet one more time to account for mismatched Region Codes, I’m going to shoot myself.
  17. 17. Global Data Strategy, Ltd. 2017 Master Data Management (MDM) • Master Data Management (MDM) is the practice of identifying, cleansing, storing & governing core data assets of the organization (e.g. customer, product, etc.) • There are many architectural approaches to MDM. Two are the following: 17 Centralized Virtualized/Registry MDM Virtualization Layer • Core data stored in a common schema in a centralized “hub”. • Used as a common reference for operational systems, DW, etc. • Data remains in source systems. • Referenced through a common virtualization layer. BOTH require a Data Model
  18. 18. Global Data Strategy, Ltd. 2017 MDM Data Models • In an MDM Model, the core attributes for master data entities can be identified. • In some cases, Stewardship can be defined at the attribute level. • Multiple groups update/create/monitor certain field values. • Certain attributes are core to all (e.g. demographics info) • (More on this next month…)  18 Core, Shared Attributes Team A Team B Team C Patient Patient ID Date of Birth SSN First Name Last Name MaidenName Middle Name Name Prefix Name Suffix Date of Death Phone Number Email Gender Marital Status Race Ethnicity Religion Primary Language Secondary Language Primary Diagnosis Group Secondary Diagnosis Group Competency Status Education Level Need ofDetox Risk of Harm to Self Special Needs Requirement Current Risk Veteran Status National Guard/Military Reserve Pregnant Employment Status Number in Household Household Income Living Arrangement No Mailings
  19. 19. Global Data Strategy, Ltd. 2017 Data Lake Big Data Model • With the Big Data and NoSQL paradigm, “Schema-on-Read” means you do not need to know how you will use your data when you are storing it. 19 File system hdfs dfs -put /local/path/userdump /hdfs/path/data/users Table Structures Create table … Analysis Analyze & understand the data. Build a data structure to suite your needs. • You do need to know how you will use your data when you are using it and model accordingly. • For example, you may first place the data on HDFS in files, then apply a table structure in Hive. • Apache Hive provides a mechanism to project structure onto the data in Hadoop. Hive HDFS Exploration
  20. 20. Global Data Strategy, Ltd. 2017 An Enterprise Data Inventory for the Data Lake • An Enterprise Data Model can help provide an Inventory for what data resides in the Data Lake. 20 Twitter Feeds Hive Table for Staff NOAA Weather Feeds Hive Table for Product Sensor Data Allowing for Innovation & Discovery
  21. 21. Global Data Strategy, Ltd. 2017 APIs and Application Integration • APIs are a standard ways to share data to/from applications. • These should be mapped to the Enterprise model, but the API model/design should focus on the User Perspective. 21 Enterprise Perspective User Perspective PersonObject Person PersonID: string PersonFirstName: string PersonLastName: string GetPersonObject (GET) PutPersonObject (PUT) Application
  22. 22. Global Data Strategy, Ltd. 2017 Summary • Business Data Models help create an Enterprise Knowledge Inventory that can help with business drivers such as: • Innovation & Collaboration • Mergers & Acquisitions • Efficiency & Agility • Business Data Models help define the core definitions & rules for your enterprise data • Data is your organization’s IP • A Data model is an inventory of the data asset • Technical Data Models support the various ways to integrate data from Data Warehousing, Data Lakes, MDM, to APIs. • Technical source & target formats are key • Helps define stewardship & ownership • Format should suit the purpose & audience • Using Data Models are a core part of data integration helps provide both structure & meaning for both business & technical team members
  23. 23. Global Data Strategy, Ltd. 2017 About Global Data Strategy, Ltd • Global Data Strategy is an international information management consulting company that specializes in the alignment of business drivers with data-centric technology. • Our passion is data, and helping organizations enrich their business opportunities through data and information. • Our core values center around providing solutions that are: • Business-Driven: We put the needs of your business first, before we look at any technology solution. • Clear & Relevant: We provide clear explanations using real-world examples. • Customized & Right-Sized: Our implementations are based on the unique needs of your organization’s size, corporate culture, and geography. • High Quality & Technically Precise: We pride ourselves in excellence of execution, with years of technical expertise in the industry. 23 Data-Driven Business Transformation Business Strategy Aligned With Data Strategy Visit www.globaldatastrategy.com for more information
  24. 24. Global Data Strategy, Ltd. 2017 Contact Info • Email: donna.burbank@globaldatastrategy.com • Twitter: @donnaburbank @GlobalDataStrat • Website: www.globaldatastrategy.com 24
  25. 25. Global Data Strategy, Ltd. 2017 Lessons in Data Modeling Series • January 26th How Data Modeling Fits Into an Overall Enterprise Architecture • February 23rd Data Modeling and Business Intelligence • March Conceptual Data Modeling – How to Get the Attention of Business Users • April The Evolving Role of the Data Architect – What does it mean for your Career? • May Data Modeling & Metadata Management • June Self-Service Data Analysis, Data Wrangling, Data Munging, and Data Modeling • July Data Modeling & Metadata for Graph Databases • August Data Modeling & Data Integration • September Data Modeling & MDM • October Agile & Data Modeling – How Can They Work Together? • December Data Modeling, Data Quality & Data Governance 25 This Year’s Line Up
  26. 26. Global Data Strategy, Ltd. 2017 Questions? 26 Thoughts? Ideas?

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