Metadata: Opportunity Knocks by Chris Thorpe

Opportunity knocks
Chris Thorpe

Jaggeree
Opportunity knocks /data/content/people/play
Friday, 9 July 2010

Jaggeree
Friday, 9 July 2010

A new world or is it.

Jaggeree
Friday, 9 July 2010

The value of metadata
A real world example

Jaggeree
Friday, 9 July 2010

HTTP://WWW.FLICKR.COM/PHOTOS/
JAGGEREE/

Jaggeree
Friday, 9 July 2010

WORLDECONOMICFORUM/

disruption2.0

Jaggeree
Opportunity knocks
FROM THE PRINTING PRESS TO THE API
/data/content/people/play
Friday, 9 July 2010

CYCUS/

I believe that the
next wave of virtue
in society will flow
from openness.
Jeff Jarvis

Jaggeree
Opportunity knocks
Friday, 9 July 2010

WORLDECONOMICFORUM/

paying for vs paying for
content utility

Jaggeree
Opportunity knocks
Friday, 9 July 2010

This is all very well, but
why is it interesting to me?

Jaggeree
Friday, 9 July 2010

KEVANDOTORG/

It’s the way of the world...

Jaggeree
Friday, 9 July 2010

EIRIKNEWTH/

Make big things by
swapping things in and out

Jaggeree
Friday, 9 July 2010

KAPTAINKOBOLD/

Make prototypes quickly

Jaggeree
Friday, 9 July 2010

RICHARD_JONES/

Evolve products to what
people actually want

Jaggeree
Friday, 9 July 2010

JOSHLABOTNIK/

Whatever you do, this principle
will affect your business.

Jaggeree
Friday, 9 July 2010

DUNECHASER/

The Semantic Web

Jaggeree
Opportunity of life,
Small piecesknocksloosely joined /data/content/people/play
Friday, 9 July 2010

TANAKA/

The Semantic Web

Jaggeree
Friday, 9 July 2010

SIMON/

We live in the age of
“point-at-things”
Tom Coates
Jaggeree
Small piecesknocksloosely joined
Friday, 9 July 2010

STARSTREAK/

Need to describe our
things better

Jaggeree
Friday, 9 July 2010

8439442@N05/

thing

Jaggeree
Friday, 9 July 2010

8439442@N05/

chair

Jaggeree
Friday, 9 July 2010

8439442@N05/

white
chair

Jaggeree
Friday, 9 July 2010

8439442@N05/

white curvy
plastic chair

Jaggeree
Friday, 9 July 2010

8439442@N05/

white reproduction
1973 Verner Panton
monobloc chair

Jaggeree
Friday, 9 July 2010

8439442@N05/

we could tell you what
this is, but you’ll have
to pay us for the metadata

Jaggeree
Friday, 9 July 2010

8439442@N05/

we make these things
but we don’t have the
metadata for them

Jaggeree
Friday, 9 July 2010

3 things to learn
3 things to think about

Jaggeree
Friday, 9 July 2010

If your business makes
things, digital or analogue,
and you don’t provide
metadata for them, you
will become irrelevant in
next decade or two (if
you’re lucky).

Jaggeree
Friday, 9 July 2010

Objection:
People don’t have time to
create the metadata, or
the skills or tools. This
costs money you know.

Jaggeree
Friday, 9 July 2010

Response:
Move some marketing
budget, make it part of
your workflow.

Jaggeree
Friday, 9 July 2010

Openness is critical to any
business surviving. There
is no closed on the open
internet.

Jaggeree
Friday, 9 July 2010

Objection:
My intellectual property is
in/is my content and it’s
metadata. It’s our
business, why would we
give it away.

Jaggeree
Friday, 9 July 2010

Response:
Don’t. Make it part of your
business to sell it then. At
the moment if people want
to work with you, they’re
probably having to scrape
your website.

Jaggeree
Friday, 9 July 2010

http://www.ﬂickr.com/photos/soumit/

Jaggeree
Friday, 9 July 2010

If you create and publish
metadata and let people
know what they are
allowed to do with it,
people will make new and
amazing things you’ve
never dreamt of.

Jaggeree
Friday, 9 July 2010

Objection:
They don’t know our
business as well as we do,
they’ll only do bad things.

Jaggeree
Friday, 9 July 2010

Response:
Not knowing your current
business models frees
them to invent your next
ones. If you treat them
well, they’ll only make
good things.

Jaggeree
Friday, 9 July 2010

The move towards a
machine readable web of
data, and social and
algorithmic software to
consume it, is as
unstopppable
as a river.

Jaggeree
Friday, 9 July 2010

NATIONSTUDIO/

Jaggeree
Friday, 9 July 2010

You can’t control it, you
can merely accept or at
best try to influence.
Embrace and enable the
change.

Jaggeree
Friday, 9 July 2010

HTTP://WWW.FLICKR.COM/PHOTOS/ HTTP://WWW.TOMHUME.ORG/
ADACTIO/ 2009/04/TRACKING-UK-LIBERAL-
INDECENCY.HTML

I had a first play with the
Guardian APIs yesterday, and
was pleasantly surprised by how
simple and effective they were...
And, being the kind of childish
individual who still gets kicks out
of looking rude words up in the
dictionary, I decided to use the
API to examine changes in
obscenity in the last 10 years.
Tom Hume

Jaggeree
Opportunity knocks
DATA CHEMISTRY / MESHU 2010
BONNIER HACKDAY
Friday, 9 July 2010

HTTP://WWW.TOMHUME.ORG/
2009/04/TRACKING-UK-LIBERAL-
INDECENCY.HTML

A few observations:
Swearing is growing slowly year-on-year, across the board;
Unusually, in 2001, swearing stayed more-or-less level. Bastard declined after 2001 -
probably an after-effect of 9/11, after which most other swearing grew;
Wank is massively underperforming over the last decade, whilst cock is flat;
Shit has grown disproportionately and steadily since 2005, whilst fuck has gone as far as
it can;

Jaggeree
Opportunity knocks
BONNIER HACKDAY
Friday, 9 July 2010

Jaggeree
Opportunity knocks
BONNIER HACKDAY
Friday, 9 July 2010

HTTP://WWW.GUARDIAN.CO.UK/
OPEN-PLATFORM/BLOG/TRENDING-
SWEAR-WORDS

In a bid to retain some sense of self-respect, I'll for
now ignore the fact that this graph has achieved a
readership that dwarfs anything else I've written in
my career to date, and focus instead on how I did it.

Jaggeree
Opportunity knocks
BONNIER HACKDAY
Friday, 9 July 2010

Data is a new material
we’re only starting to learn
to mould and sculpt. What
we’re making now will
seem as trivial as early
experiments with plastic.

Jaggeree
Friday, 9 July 2010

JAGGEREE/

Jaggeree
Jaggeree
Opportunity knocks
The new raw materials and data chemistry /data/content/people/play
/think/help/create/work
Friday, 9 July 2010

CHEMHERITAGE/

Jaggeree
Jaggeree
Opportunity knocks
Friday, 9 July 2010

45131642@N00/

Jaggeree
Jaggeree
Opportunity knocks
Friday, 9 July 2010

JAGGEREE/

Thank you
Chris Thorpe
@jaggeree

Jaggeree
Friday, 9 July 2010

Metadata: Opportunity Knocks by Chris Thorpe

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Metadata: Opportunity Knocks by Chris Thorpe