Metadata: Opportunity Knocks by Chris Thorpe

706 views

Published on

Chris Thorpe from Jaggeree presented at Partnering for Innovation for the launch of the £5m Metadata competition. His presentation looked at how metadata underpins many of today's web services and some of the opportunities that are emerging from open access to metadata.

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

Metadata: Opportunity Knocks by Chris Thorpe

  1. 1. Opportunity knocks Chris Thorpe Jaggeree Opportunity knocks /data/content/people/play Friday, 9 July 2010
  2. 2. Jaggeree Opportunity knocks /data/content/people/play Friday, 9 July 2010
  3. 3. A new world or is it. Jaggeree Opportunity knocks /data/content/people/play Friday, 9 July 2010
  4. 4. The value of metadata A real world example Jaggeree Opportunity knocks /data/content/people/play Friday, 9 July 2010
  5. 5. Opportunity knocks Chris Thorpe Jaggeree Opportunity knocks /data/content/people/play Friday, 9 July 2010
  6. 6. Jaggeree Opportunity knocks /data/content/people/play Friday, 9 July 2010
  7. 7. Opportunity knocks Chris Thorpe Jaggeree Opportunity knocks /data/content/people/play Friday, 9 July 2010
  8. 8. Jaggeree Opportunity knocks /data/content/people/play Friday, 9 July 2010
  9. 9. Jaggeree Opportunity knocks /data/content/people/play Friday, 9 July 2010
  10. 10. Jaggeree Opportunity knocks /data/content/people/play Friday, 9 July 2010
  11. 11. Jaggeree Opportunity knocks /data/content/people/play Friday, 9 July 2010
  12. 12. Jaggeree Opportunity knocks /data/content/people/play Friday, 9 July 2010
  13. 13. Jaggeree Opportunity knocks /data/content/people/play Friday, 9 July 2010
  14. 14. Jaggeree Opportunity knocks /data/content/people/play Friday, 9 July 2010
  15. 15. Jaggeree Opportunity knocks /data/content/people/play Friday, 9 July 2010
  16. 16. Jaggeree Opportunity knocks /data/content/people/play Friday, 9 July 2010
  17. 17. Jaggeree Opportunity knocks /data/content/people/play Friday, 9 July 2010
  18. 18. Jaggeree Opportunity knocks /data/content/people/play Friday, 9 July 2010
  19. 19. Jaggeree Opportunity knocks /data/content/people/play Friday, 9 July 2010
  20. 20. Jaggeree Opportunity knocks /data/content/people/play Friday, 9 July 2010
  21. 21. Jaggeree Opportunity knocks /data/content/people/play Friday, 9 July 2010
  22. 22. Jaggeree Opportunity knocks /data/content/people/play Friday, 9 July 2010
  23. 23. HTTP://WWW.FLICKR.COM/PHOTOS/ JAGGEREE/ Jaggeree Opportunity knocks /data/content/people/play Friday, 9 July 2010
  24. 24. HTTP://WWW.FLICKR.COM/PHOTOS/ WORLDECONOMICFORUM/ disruption2.0 Jaggeree Opportunity knocks FROM THE PRINTING PRESS TO THE API /data/content/people/play Friday, 9 July 2010
  25. 25. HTTP://WWW.FLICKR.COM/PHOTOS/ CYCUS/ I believe that the next wave of virtue in society will flow from openness. Jeff Jarvis Jaggeree Opportunity knocks FROM THE PRINTING PRESS TO THE API /data/content/people/play Friday, 9 July 2010
  26. 26. HTTP://WWW.FLICKR.COM/PHOTOS/ WORLDECONOMICFORUM/ paying for vs paying for content utility Jaggeree Opportunity knocks FROM THE PRINTING PRESS TO THE API /data/content/people/play Friday, 9 July 2010
  27. 27. This is all very well, but why is it interesting to me? Jaggeree Opportunity knocks /data/content/people/play Friday, 9 July 2010
  28. 28. Jaggeree Opportunity knocks /data/content/people/play Friday, 9 July 2010
  29. 29. HTTP://WWW.FLICKR.COM/PHOTOS/ KEVANDOTORG/ It’s the way of the world... Jaggeree Opportunity knocks /data/content/people/play Friday, 9 July 2010
  30. 30. HTTP://WWW.FLICKR.COM/PHOTOS/ EIRIKNEWTH/ Make big things by swapping things in and out Jaggeree Opportunity knocks /data/content/people/play Friday, 9 July 2010
  31. 31. HTTP://WWW.FLICKR.COM/PHOTOS/ KAPTAINKOBOLD/ Make prototypes quickly Jaggeree Opportunity knocks /data/content/people/play Friday, 9 July 2010
  32. 32. HTTP://WWW.FLICKR.COM/PHOTOS/ RICHARD_JONES/ Evolve products to what people actually want Jaggeree Opportunity knocks /data/content/people/play Friday, 9 July 2010
  33. 33. HTTP://WWW.FLICKR.COM/PHOTOS/ JOSHLABOTNIK/ Whatever you do, this principle will affect your business. Jaggeree Opportunity knocks /data/content/people/play Friday, 9 July 2010
  34. 34. HTTP://WWW.FLICKR.COM/PHOTOS/ DUNECHASER/ The Semantic Web Jaggeree Opportunity of life, Small piecesknocksloosely joined /data/content/people/play Friday, 9 July 2010
  35. 35. HTTP://WWW.FLICKR.COM/PHOTOS/ TANAKA/ The Semantic Web Jaggeree Opportunity of life, Small piecesknocksloosely joined /data/content/people/play Friday, 9 July 2010
  36. 36. HTTP://WWW.FLICKR.COM/PHOTOS/ SIMON/ We live in the age of “point-at-things” Tom Coates Jaggeree Opportunity of life, Small piecesknocksloosely joined FROM THE PRINTING PRESS TO THE API /data/content/people/play Friday, 9 July 2010
  37. 37. HTTP://WWW.FLICKR.COM/PHOTOS/ STARSTREAK/ Need to describe our things better Jaggeree Opportunity of life, Small piecesknocksloosely joined /data/content/people/play Friday, 9 July 2010
  38. 38. HTTP://WWW.FLICKR.COM/PHOTOS/ 8439442@N05/ thing Jaggeree Opportunity of life, Small piecesknocksloosely joined /data/content/people/play Friday, 9 July 2010
  39. 39. HTTP://WWW.FLICKR.COM/PHOTOS/ 8439442@N05/ chair Jaggeree Opportunity of life, Small piecesknocksloosely joined /data/content/people/play Friday, 9 July 2010
  40. 40. HTTP://WWW.FLICKR.COM/PHOTOS/ 8439442@N05/ white chair Jaggeree Opportunity of life, Small piecesknocksloosely joined /data/content/people/play Friday, 9 July 2010
  41. 41. HTTP://WWW.FLICKR.COM/PHOTOS/ 8439442@N05/ white curvy plastic chair Jaggeree Opportunity of life, Small piecesknocksloosely joined /data/content/people/play Friday, 9 July 2010
  42. 42. HTTP://WWW.FLICKR.COM/PHOTOS/ 8439442@N05/ white reproduction 1973 Verner Panton monobloc chair Jaggeree Opportunity of life, Small piecesknocksloosely joined /data/content/people/play Friday, 9 July 2010
  43. 43. HTTP://WWW.FLICKR.COM/PHOTOS/ 8439442@N05/ we could tell you what this is, but you’ll have to pay us for the metadata Jaggeree Opportunity of life, Small piecesknocksloosely joined /data/content/people/play Friday, 9 July 2010
  44. 44. HTTP://WWW.FLICKR.COM/PHOTOS/ 8439442@N05/ we make these things but we don’t have the metadata for them Jaggeree Opportunity of life, Small piecesknocksloosely joined /data/content/people/play Friday, 9 July 2010
  45. 45. 3 things to learn 3 things to think about Jaggeree Opportunity knocks /data/content/people/play Friday, 9 July 2010
  46. 46. 3 things to learn 3 things to think about Jaggeree Opportunity knocks /data/content/people/play Friday, 9 July 2010
  47. 47. If your business makes things, digital or analogue, and you don’t provide metadata for them, you will become irrelevant in next decade or two (if you’re lucky). Jaggeree Opportunity knocks /data/content/people/play Friday, 9 July 2010
  48. 48. Objection: People don’t have time to create the metadata, or the skills or tools. This costs money you know. Jaggeree Opportunity knocks /data/content/people/play Friday, 9 July 2010
  49. 49. Response: Move some marketing budget, make it part of your workflow. Jaggeree Opportunity knocks /data/content/people/play Friday, 9 July 2010
  50. 50. Jaggeree Opportunity knocks /data/content/people/play Friday, 9 July 2010
  51. 51. Openness is critical to any business surviving. There is no closed on the open internet. Jaggeree Opportunity knocks /data/content/people/play Friday, 9 July 2010
  52. 52. Objection: My intellectual property is in/is my content and it’s metadata. It’s our business, why would we give it away. Jaggeree Opportunity knocks /data/content/people/play Friday, 9 July 2010
  53. 53. Response: Don’t. Make it part of your business to sell it then. At the moment if people want to work with you, they’re probably having to scrape your website. Jaggeree Opportunity knocks /data/content/people/play Friday, 9 July 2010
  54. 54. http://www.flickr.com/photos/soumit/ Jaggeree Opportunity knocks /data/content/people/play Friday, 9 July 2010
  55. 55. Jaggeree Opportunity knocks /data/content/people/play Friday, 9 July 2010
  56. 56. Jaggeree Opportunity knocks /data/content/people/play Friday, 9 July 2010
  57. 57. If you create and publish metadata and let people know what they are allowed to do with it, people will make new and amazing things you’ve never dreamt of. Jaggeree Opportunity knocks /data/content/people/play Friday, 9 July 2010
  58. 58. Objection: They don’t know our business as well as we do, they’ll only do bad things. Jaggeree Opportunity knocks /data/content/people/play Friday, 9 July 2010
  59. 59. Response: Not knowing your current business models frees them to invent your next ones. If you treat them well, they’ll only make good things. Jaggeree Opportunity knocks /data/content/people/play Friday, 9 July 2010
  60. 60. Jaggeree Opportunity knocks /data/content/people/play Friday, 9 July 2010
  61. 61. Jaggeree Opportunity knocks /data/content/people/play Friday, 9 July 2010
  62. 62. Jaggeree Opportunity knocks /data/content/people/play Friday, 9 July 2010
  63. 63. 3 things to learn 3 things to think about Jaggeree Opportunity knocks /data/content/people/play Friday, 9 July 2010
  64. 64. The move towards a machine readable web of data, and social and algorithmic software to consume it, is as unstopppable as a river. Jaggeree Opportunity knocks /data/content/people/play Friday, 9 July 2010
  65. 65. HTTP://WWW.FLICKR.COM/PHOTOS/ NATIONSTUDIO/ Jaggeree Opportunity knocks /data/content/people/play Friday, 9 July 2010
  66. 66. You can’t control it, you can merely accept or at best try to influence. Embrace and enable the change. Jaggeree Opportunity knocks /data/content/people/play Friday, 9 July 2010
  67. 67. HTTP://WWW.FLICKR.COM/PHOTOS/ HTTP://WWW.TOMHUME.ORG/ ADACTIO/ 2009/04/TRACKING-UK-LIBERAL- INDECENCY.HTML I had a first play with the Guardian APIs yesterday, and was pleasantly surprised by how simple and effective they were... And, being the kind of childish individual who still gets kicks out of looking rude words up in the dictionary, I decided to use the API to examine changes in obscenity in the last 10 years. Tom Hume Jaggeree Opportunity knocks DATA CHEMISTRY / MESHU 2010 BONNIER HACKDAY /data/content/people/play Friday, 9 July 2010
  68. 68. HTTP://WWW.TOMHUME.ORG/ 2009/04/TRACKING-UK-LIBERAL- INDECENCY.HTML A few observations: Swearing is growing slowly year-on-year, across the board; Unusually, in 2001, swearing stayed more-or-less level. Bastard declined after 2001 - probably an after-effect of 9/11, after which most other swearing grew; Wank is massively underperforming over the last decade, whilst cock is flat; Shit has grown disproportionately and steadily since 2005, whilst fuck has gone as far as it can; Jaggeree Opportunity knocks DATA CHEMISTRY / MESHU 2010 BONNIER HACKDAY /data/content/people/play Friday, 9 July 2010
  69. 69. Jaggeree Opportunity knocks DATA CHEMISTRY / MESHU 2010 BONNIER HACKDAY /data/content/people/play Friday, 9 July 2010
  70. 70. HTTP://WWW.GUARDIAN.CO.UK/ OPEN-PLATFORM/BLOG/TRENDING- SWEAR-WORDS In a bid to retain some sense of self-respect, I'll for now ignore the fact that this graph has achieved a readership that dwarfs anything else I've written in my career to date, and focus instead on how I did it. Jaggeree Opportunity knocks DATA CHEMISTRY / MESHU 2010 BONNIER HACKDAY /data/content/people/play Friday, 9 July 2010
  71. 71. Jaggeree Opportunity knocks DATA CHEMISTRY / MESHU 2010 BONNIER HACKDAY /data/content/people/play Friday, 9 July 2010
  72. 72. Jaggeree Opportunity knocks DATA CHEMISTRY / MESHU 2010 BONNIER HACKDAY /data/content/people/play Friday, 9 July 2010
  73. 73. You can’t control it, you can merely accept or at best try to influence. Embrace and enable the change. Jaggeree Opportunity knocks /data/content/people/play Friday, 9 July 2010
  74. 74. Jaggeree Opportunity knocks /data/content/people/play Friday, 9 July 2010
  75. 75. Jaggeree Opportunity knocks /data/content/people/play Friday, 9 July 2010
  76. 76. Data is a new material we’re only starting to learn to mould and sculpt. What we’re making now will seem as trivial as early experiments with plastic. Jaggeree Opportunity knocks /data/content/people/play Friday, 9 July 2010
  77. 77. HTTP://WWW.FLICKR.COM/PHOTOS/ JAGGEREE/ Jaggeree Jaggeree Opportunity knocks The new raw materials and data chemistry /data/content/people/play /think/help/create/work Friday, 9 July 2010
  78. 78. HTTP://WWW.FLICKR.COM/PHOTOS/ JAGGEREE/ Jaggeree Jaggeree Opportunity knocks The new raw materials and data chemistry /data/content/people/play /think/help/create/work Friday, 9 July 2010
  79. 79. HTTP://WWW.FLICKR.COM/PHOTOS/ CHEMHERITAGE/ Jaggeree Jaggeree Opportunity knocks The new raw materials and data chemistry /data/content/people/play /think/help/create/work Friday, 9 July 2010
  80. 80. HTTP://WWW.FLICKR.COM/PHOTOS/ 45131642@N00/ Jaggeree Jaggeree Opportunity knocks The new raw materials and data chemistry /data/content/people/play /think/help/create/work Friday, 9 July 2010
  81. 81. HTTP://WWW.FLICKR.COM/PHOTOS/ JAGGEREE/ Thank you Chris Thorpe @jaggeree Jaggeree Opportunity of life, Small piecesknocksloosely joined /data/content/people/play Friday, 9 July 2010

×