What is A Digital Experience Platform? Its components and changing trends in the industry

1. Introducing
Digital Experience Platform
&
#TheArtOfSellingOnline
An Unboxd TechLabs Presentation
Presented by: Chinmay Panda

2. What is A DXP
A Digital Experience Platform(DXP), Which is the evolution of traditional
Content Management Systems which aim to solve a critical business problem. I.e.
to improve customer satisfaction by delivering a unified experience to him
across multiple digital touch points.
In an era when your customer resides in multiple continents, speaks multiple
languages, interacts with your content through multiple channels, it becomes a
herculean task to deliver consistent message across all channels, failing which
there is huge hit on brand loyalty
An Unboxd TechLabs Presentation
Presented by: Chinmay Panda

3. How it is different from a traditional CMS
A traditional CMS helps you manage content effectively. However, DXP changes
the whole game, It changes the focus from product to customer. It helps you
personalise your content for each particular customer to make him feel special
and to increase brand loyalty
Imagine a world where everyone can build a website, Everyone sells online,
Products N Pricnings are not the differentiators anymore, How do you sell more
than your competitor?
Answer is by delivering better customer experiences. Hence the ‘X’ - Experience
Factor becomes really crucial
An Unboxd TechLabs Presentation
Presented by: Chinmay Panda

4. What Are The Components Of a DXP?
A DXP can be a single system or multiple systems working in sync to help you
achieve your objective. It’s not a one shoe fits all kind of solution. It depends on
the market you are operating in, The target audience, The channels , The
Competition etc. But the core philosophy remains the same.
The DXP solves different purposes at different times. It also depends on the
maturity of the organisation. The need of a startup will be different from the
needs of an established company even though both are in same sector.
Hence the components can vary. But standard modules include the followings:
An Unboxd TechLabs Presentation
Presented by: Chinmay Panda

5. Checklist For A DXP
1: Product Discovery: The user should be able to get what he wants with
minimum hassle both on Google search n on your portal
2: Marketing Automation : Is your marketing strategy robust enough to provide
personalised communication to each user?
3: Social Integration: Do you sell through all possible channels?
4: Engaging Content: Are you able to entertain your end user? The more time he
spends interacting with your content the more you sell.
An Unboxd TechLabs Presentation
Presented by: Chinmay Panda

6. Industry Trends
1. Ads are gonna die. They are ineffective, irritating, irrelevant in most cases
2. Mails are outdated - The World works on chat now
3. Social Selling is future
4. Ad Tech will give way to content analytics
5. AI will be more n more used for content recommendation
6. Local Selling will drive the growth in E Commerce
7. The Bigger your brand is the more you sell - You can’t build a brand with Ads
8. The More you write, the richer you become - You ll be able to influence
people what to buy n what not to buy with your articles and analysis - The
more influence you have over your audience, The bigger celebrity you
become
An Unboxd TechLabs Presentation
Presented by: Chinmay Panda

7. Concluding Notes
Industry will evolve very fast.. Slow, Lethargic Companies will die
Innovation is key to survival
An Unboxd TechLabs Presentation
Presented by: Chinmay Panda