3. is usually expressed as a percentage and is typically used for personal
financial decisions, to compare a company's profitability or to compare the
efficiency of particular investments.
Return On Investment (ROI)
4. Cost of Ignoring
(COI)
A newer metric developed in
response to criticism of the lack of
social media. Also known as a
company's losses by forgoing giving
full attention to its social media
outlets. Emphasizes the need for
online engagement.
5. Hardware- the changing of
technological devices. Tools,
implements, and other items used
in home life and activities. Ex -
Gardening
Software- a programs and other
operating information used by a
computer. It is also an active and
continuous change throughout time.
