2. WHAT MAKES A
TV COMMERCIA
L MEMORABLE?
And follow up
question, is it the
product you
remember or just
the
commercial itself?
CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB
3. WHAT PEOPLE
THOUGHT WHEN
THEY SAW A
GIVEN TV
COMMERCIAL.
Did they remember
the spot itself? Did
they remember the
brand? ....or Both?
CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB
4. KIND OF GOES WITHOUT
SAYING THAT IF YOU’RE
A BRAND MANAGER OR
BRAND MARKETER OR
ADVERTISER--
IF GIVEN THE
CHOICE,
you would like the
people to remember
your BRAND or
PRODUCT, right?
CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB
10. WHAT HAVE YOU
OBSERVED?
HUMOR was
definitely the
most-oft used word
to describe what
makes a commercial
memorable.
CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB
11. Other words
that came up
a lot were
“TAGLINE”
AND
“JINGLE”
WHAT HAVE YOU
OBSERVED?
CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB
12. WHAT HAVE
YOU OBSERVED
Many mentioned the
use of an ICONIC-
TYPE CHARACTER
as being an integral
part of making a
commercial stand
out from the pack
CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB
14. DOESN’T MATTER HOW
GOOD YOU ARE AT
SOCIAL MEDIAAND/OR
ADVERTISING
AND MARKETING.
What gets people
coming back and
becoming loyal
customers is:
a quality product,
service or ware and
sold at a good
price.
CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB
15. TO WRAP IT UP-
-
I. “HEART AND OR
HUMOR.-- One that
tickles the funny
bone, makes you laugh
out loud and call a
person in the other
room.
CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB
16. SEE THE
DIFFERENCE?!
“It is best done
with an icon, a
grabbing tag line,
a memorable
jingle, and humor,
with the icon and
the brand tied
together.”
NESCAFE
CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB
17. TO STAND OUT AND
BECOME
MEMORABLE
it must be UNCONVEN-
TIONAL. The
conventional is boring,
and immediately
forgotten, because it
never engages the
consumer.
CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB
18. IF YOU DON’T
REMEMBER THE
PRODUCT OR SERVICE,
THE AD IS A FAILURE.
The ad should address a
need, demonstrate how the
product or service meets
the need, and do it in a
compelling, memorable
way, with a device known
as a “HOOK” that even
after 25 years after it ran,
people still remember
CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB