2. 2
My Experience With Pine Village
The Website
• Constant use of words associated with individuality
• Daily Schedule listed
• Graduate Testimonies(Read Their Story)
• Information about staff and teachers
• Q&A Section
• LOTS of Pictures
• Blog
• Examples of Schools Involvement with philanthropy
3. 3
My Experience With Pine Village
The Initial Encounter
• Request More Info Button
• Same Day Follow up Email
• Large Info Packet attached
• Emailed back for a quick tour set up
4. 4
My Experience With Pine Village
The Tour
• Greeted by coordinator
• Showed us multiple classrooms
• Answered any questions we had
• Given large info packet, with similar information from email
info packet
• Followed up within days, asking we had more question, etc.
5. So what does PV put forward?
Educational Daily Schedule
Qualified Caring Staff
Good Curriculum
“According to BPN you
should start looking at Pre
Schools the January
before your child is three”
These bullet points are all in a BPN
article titled: “What aspects does a
good preschool have?”
6. My Experience with IBA
Presentation Project | August 2015 6
• Very summarized page
• Good colors and Pictures
• Good Quote from a parent
• Biggest Advantage to competitors: We partner with IBA’s other programs
7. What can we improve?
Presentation Project | August 2015 7
• Outdated Updates, not many pictures, impossible to contact?
• Emailed and called and was not responded to at all
• Got a hold of someone a week ago
• Contact information is different on every piece of marketing material
IBA’s current Materials
• Was handed a large packet of applications to fill out
• Recently “Enrolled Now”
• Have not been contacted about it
8. IBA vs. PINE VILLAGE
• Pine Village has a larger age range
• Pine Village has multiple locations
• IBA offers many diverse programs to enhance the
school
• IBA seems to have a better feeling of community
Presentation Project | December 2014 8
Differences Between Social Media
• Two Comparison Words
• Reinforce (IBA) & Jumpstart (PV)
• What word sounds better?
• PV has more pictures, links to different aspects of Pre
School, posts of their daily schedule, information on the
teachers, request info button, Q&A, etc.
10. Fix the Internal Process
Successful Child
Enrollment
Make a great Info
Packet
11. OPEN HOUSE
• Open house offered once a month from November- March of the following year.
• Include teachers, Q&A
• Enrollment Packets
• Speeches from caregivers and teachers
• Display Table
Presentation Project | December 2014 11
12. Other ways to Reach Out
Press Kit for Businesses
Offer a percentage discount
Make mailing list
Currently enrolled students
Realty Welcome Packs
Exchange discounts
Pine Villages schedule is available on the left, which you can access from their website.
*This is all from a BPN article. “Berkley Parents Network”
https://www.berkeleyparentsnetwork.org/advice/school/preschool_when
Display Table:
parent handbooks
developmental checklists
samples of classroom activities
photo albums
your preschool curriculum overview
awards that your center may have won
teacher profiles and photos
*If parent signs up for our mailing list with their work email, they get they discount*
*Currently enrolled students can get a discount for every child they refer that successfully enrolls*
*Reach out to realty companies in the neighborhood, to be included in their welcome packs*
* Boston Children's Museum, Science Center, etc. exchange their coupons that we will give out to parents, for the advertising of IBA at their events.*
