1. Audience research focus group
questions
The purpose of these questions is to explore the type of attitudes and
feelings the target audience feel towards themselves, the artist and their
music from a music video. This will help in developing marketing material
that is suitable for its audience and effective in attracting their attention
and leading them to develop an interest in the media text.
Charlotte Marston
2. • Q1. why do you like indie music?
………………………………………………………………………..
• Q2. do you typically listen to music by artists
you relate to over those that you don’t? why
or why not?
…………………………………………………………………………
3. • Q3. what is your favourite independent music
video?
………………………………………………………………………..
• Q4. what did you like about it?
…………………………………………………………………………
4. • Q5. what sort of things would you expect to
see in an indie music video?
……………………………………………………………………….
