8. Print 5 jobs
- Use Keywords
- Rare Words
http://career-services.monster.com/yahooarticle/make-your-resume-stand-
out#WT.mc_n=yta_fpt_article_stand_out_resume
9.
10.
11. Prove objective with
Attitude - energetic
Numbers – 75,000
Stories – governors
Tell the “rest of the story” in the job interview.
Begin negotiating as you write the resume!
15. Keep it simple . . .
Prove the objective
Resume critique:
- 3+ job titles in objective
- 20+ skills described by
Attitude
Numbers
Stories
16. Shortage of . . .
workers?
job skills?
or job search skills? Turn to:
The WINNER
gets HIRED!
17. Resources
http://www.startribune.com/how-to-get-your-r-xe9-sum-xe9-read-by-a-
human/364128971/ (copy appears later in this power point)
http://jobs.aol.com/articles/2016/02/23/score-an-interview-by-using-
keywords-in-your-resume/ (copy appears later in this power point)
http://www.wnyc.org/story/241076-resume-scan (online only)
http://www.cio.com/article/701272/5_Insider_Secrets_for_Beating_Applic
ant_Tracking_Systems?page=2&taxonomyId=3123 (online only)
http://www.cio.com/article/505849/Recruiting_Software_10_Ways_Job_Se
ekers_Can_Beat_the_System (online only)
This presentation is based on Creative Job Search (CJS) principles used in MN WorkForce Center
workshops, blogs, books, workbooks, etc.
http://mn.gov/deed/job-seekers/job-guide/index.jsp “How People Find Work”
http://mn.gov/deed/hibbing MN WorkForce Centers
http://blog.minnesotaworks.net Resumes, interviews, job fairs, etc.
Editor's Notes
Plan 4 D’s (training techniques to accommodate all learners)
Describe Big picture, notes pages
“DO” Resume demonstration
Demonstrate Print just 6 slides (3, 4, 7, 10, 13, 14) for customer with screen 11 on reverse side
www.MinnesotaWorks.net
Discussion Audience Q & A with reflection on
What you heard
How you might use the info
Promote MNW, CJS
Logical thing to attend
Highlight calendar
Objectives Response to job seekers who want resume help NOW
Resume tips based on how employers hire
Exposure to www.MinnesotaWorks.net and WFC workshops
Resumes that Earn Interviews
Up to 80% of resumes are eliminated by computers! Each student will print 5 jobs from www.MinnesotaWorks.net; i.e., 5 welding jobs, then create a resume to match those jobs online! Our goal is a resume with 3+ job titles in the objective and skills to match the job ad. The best resumes and answer the basic interview question, “Why should we hire YOU?”
Charlottte’s sample resumes will demonstrate how 20+ skills, modified by attitude, numbers, and stories, prove a candidate should be interviewed. We’ll watch what happens when Charlotte adds “bartender” to her “recruiter” resume in www.MinnesotaWorks.net!
BIO:
Dubbed “The Resume Expert,” Charlotte must have given her “5 Minute Resume Demonstration” 10 times a week before she retired from the MN WorkForce Center! She also ran a weekly Job Club for 6 years - until a 80% HIRE rate caused it to close! Surviving a 94% reduction in staff taught Charlotte to be a lifelong learner and recareer as the “Connection Maker” at the Iron Range Makerspace. Charlotte is a cum laude graduate of the University of MN Duluth and offers instructional presentations with a vivacious personality and lively stories about WORK ON THE RANGE!
Describe
Job seekers want Help NOW
A job so they talk about the wage, benefits
Say they “will do anything”
And sound desperate, below average
Employers need To know what job an applicant is applying for
To know why to hire that applicant
Do not hire desperate or below average people
Do not believe applicant will do anything
Even janitors don’t want JUST TOILETS!
Mining jobs receive over 1,000 applications per opening
Statistics show More jobs than applicants now - monthly DEED press
http://mn.gov/deed/data/
Still, not easy, employers want MORE
Employers have many processes
May take 6 months
Computer screening
Telephone, online, face to face interviews
ROUGH out there
Print just 6 slides for customer on one side of page
Print highlighted resume graphic on reverse side of page
Demonstrate
Hand out page with power point (customer=just 6 screens)
Advise not to turn it over yet!!! (“key” on other side)
Old “Seeking work . . .” “To obtain a job . . .” no job title
People over 40 still teaching that, doesn’t work in computers
Worthless objectives ARE worthless
3 job titles Computer word match
Clarify what job the applicant wants
Meet employers needs
Psychological “fit”
Make it easy for employers to see what job and why to look at YOU
Without job title, employers view applicants as unprepared
Employers say - applicants didn’t do their “homework”
Job Fairs At Mining Industry Day, job fair (oft last Friday in Jan. in Chisholm, MN)
Out of the area people use the job title “miner”
Local people use “Haul truck driver” “Production truck driver”
Job ads use “Utility person” “Utility technician” “Plant operator”
“Mine operations” “Maintenance technician”
“Heavy equipment operator” or a trade like “welder”
Resume search in www.MinnesotaWorks.net
2010 for anonymity
Veterans preference
1st entries logged in that day (I was day before, yellow)
Employers see 1st words in objective
Decide whether to open, read more, print, interview
“DO”
Before Average employer takes 5 seconds; we’ll give you 10!
Average to skip name & address, bop about
Tina, Hibbing Taconite, states a resume is like a puzzle,
don’t make it hard to figure out
Charlotte’s resume
I am applying to YOU, today
Benefit of UI tax dollar - thanks for working!
Ready “Begin” announce “5 seconds” then 10
Reflect Guide audience responses
What people saw, might use
Bold letters, confidence, numbers, capital letters,
KIS Average job seekers will “see” what he needs to see
Guided questions
What caught your eye, . . . .
What am I hiding (age, BA in 1979, 30+ yrs)
We are here to train YOU on what employers need in a resume
KIS Keep It Simple
Print 5 job ads and highlight the “keywords”
Use those same words
Communicate how you “FIT”
Word match in the computer
Build out skills using those same words
Problem solving = rare or advanced skills = better wages!
Jobs; i.e., welder, weldor, welds, welding, welded, fabricator
Keywords: MIG, TIG, ARC, blueprint reading, fabrication
Rare words: underwater welding = more $!
Use the keywords to communicate your FIT to employers
Think about what past employers like about YOU at work!
This is an actual job as listed in www.MinnesotaWorks.net in 2014
US Steel Keywords embedded
Deal breaker words (actually repeated 3 times in full posting)
Resume without “deal breaker” gets dropped out of the process
1 minute silence
What words would YOU use from this job ad?
Which ones are the “deal breaker”?
Bold Keywords (skills employer wants)
Applicant Use same words
“FIT” psychologically
Match in a computer database
US Steel Applicants often do not meet “deal breaker” requirement
“1 year of manufacturing/industrial experience”
Define ONE year (or more) clearly (dates and stories)
Describe duties that prove manufacturing/industrial
Working at L&M Radiator doesn’t mean duties were
Manufacturing or industrial
Charlotte would have been an office worker!
What else? Safety
Shifts, overtime
Working conditions
Job description Hard, physical work in extreme conditions
The employer is telling applicants what is involved
Resumes should list past work experiences that PROVE person can do the work
It is okay to spend two weeks figuring out an objective (20 words or less)
Once the objective is established, it should drive the resume
Objective is a tagline, a brand, becomes the “package” being offered to employer
Took me years to figure out, then one man came up with this:
“Safe truck driver. Million miles safely driven.” YEA! Right on!
Prove skills with “keywords”
Attitude (how is driver safe, HR want this on paper)
Numbers (local miles or Western US, CDL, driving record)
Stories (trucks, license, routes, dispatch, customers)
“Art of Argumentation” really – proving you are the one to hire
Whether through the resume, interview, or actual job negotiations
May include Facebook, LinkedIn (look up Charlotte)
“Who you know” so connect, be proactive and tell people!
Not just word match Problem solving is higher skill level
Past work behavior predicts future
Employers and computers
Match jobs to people
So use the same words
Psychological & skill “FIT”
Nontraditional MALE customers wrote these examples based on research:
Objective “Compassionate CNA, NAR, or nursing assistant
seeking hospital position in pediatric ward”
Resume “Delicately operated backhoe to remove 6 foot
shrubs next to brick building for landscaping”
Don’t just copy Charlotte (energetic, enthusiastic)
or use common words (experienced, dependable)
Negotiations Begin with the objective
Continue with resume, interview, your “package”
Resume Becomes the “cheat sheet” for an interview (stories get you going)
Bring 10 copies to interview (keep one for yourself)
“Answer” sheet printed on back of one page power point
Print just 6 slides for customer with this resume graphic on reverse side of page
Review “key” in top right corner
Attitude, Numbers, stories
Use bold, capitals, small font less than 10 times each
Explain “package” (objective, brand, what I offer)
Tips to help computers read the resume
“Priority” is how most databases match
Past tense verbs (“ed,” not passive like “responsible for”, implied “I”)
Objective Drives the resume
Reasonable if it takes 2 weeks to figure out!
Rare to reach this level by editing an old resume
Best practice = start new, don’t look at old til rough draft
Try quiet - “listen,” I eventually “heard!”
Try CJS workshops
Charlotte’s workshop evaluations state “energy” & “motivated”
Reflect 1 minute silence = think about how you might do this,
Make some notes . . .
What you heard, saw, learned
How you might apply technique
www.MinnesotaWorks.net demonstrate features online
Check time & adjust demo accordingly!
Front page Up to 5 resumes, low employer views = problems
Employers may search without posting jobs . . . Why?
Employers may print, save, email, call, wait, etc., or use Who Recruited Me
Charlotte’s viewed 90 times in 2015, 1,000+ all together (something’s right!)
Search for Jobs Zip code, select from map, Statewide, telecommute
Occupation. 30 days or all, FT or PT, shift
Keyword: welder, weldor, welds, welding, welded, welder/fabricator
wild card * / “bull” (bullets rolled between computers)
Match Job Openings to Your Resume (# jobs, # stars, job titles)
Open jobs to find words to improve match – 5 star resume is possible!
Best Picks Jobs Applied for Online Links to Other Sites
Resume - Contact Information, display - Location/Schedule, 100 miles, FT/PT, shifts
- Education vs Certificates, 2-3 - Objective, 20 words is enough
- Notes, skills, low on page - Words You Can Use, “bartender”
- Uploaded resumes-unedited has no objective, “unknown,” or notes dump
- “Do not let employers see this resume” vs “Resume Completed – Display . . . “
Convert resume to MS Word (tips in upper right corner or “key” on resume)
Keep text only, Times New Roman, font of 12, left justify, line spacing button,
save as “.rtf” with a title like “Hanegmon Charlotte Recruiter”
New, fresh start
Overwhelmed? Just use this one screen
Objective is the driver
Just prove it
Keep it Simple
20 skills Quite doable
See sample resume
20 is from Creative Job Search resume chapter
WFC Services, workshops, staff – help is available!
Q & A Reflections
What you heard, saw, learned
How you might apply these techniques
Oral evaluation
What did you get out of this class
What are you taking away from this presentation?
Summarize what you learned, what you are going to do/change . . . .
Research included WFC experiences with
Over 2,000 employers
Their websites
Over 50,000 resumes
DEED website, blog, and Library articles
Principles based on
What we’ve learned
Mistakes we’ve made
Mistakes our customers made
Creative Job Search, a DEED publication and workshop in all WFC’s
ALL resume samples created in www.MinnesotaWorks.net then tweaked for paper
Reference materials on following screens include:
More resume samples
Resume critique chart used at 3 job fairs/year, up to 80 resumes/event
Two articles referenced above
Resume Critique chart Used at job fairs
Up to 3 per year, up to 80 job seekers/event
