1. Rio Review … Communications& Creative Services
Olympic Content / Fan Engagement
We created an extensive Rio Viewers’ Guide, ‘Today in Rio’
daily previews,‘Oracles of Volleyball’alumni insights,daily
match graphics and stories,social posts,videos;a Gold Map
and Open Court web pages; and a Rio 2016 microsite, an
NGB first,builtby CorinneCalabro.The USAV website had
1.8M unique visitors and 7.5Mpage views in August.
Aug. 6 Biggest Single Day in sitehistory,
187,804 (previous best, 76,784, 07.12.16)
August Biggest Single Month in sitehistory,
1,786,660 (previous best, 495,438, 07.16)
2016 Biggest Single Year in site history,
3,941,960 (previous best, 2,914,077,2015)
> Website traffic grew from 2012 to 2016 by 172 percent – an
increase of one million unique visitors – duringthe Olympic
Games (1.6M to 584K); and 167 percent for the Paralympics.
> USAV accounted for 28.8 percent of all TeamUSA.org page
views with 7.5 million,a network that features 25 sports.
> USAV earned 2.2M digital engagements (likes,comments,
shares,mentions and new followers) duringthe Olympic
Games, ranking #30 among 200+ U.S. sports franchises.
> Total Digital Engagement for the year to date (through
9/25) is 10.2M, exceeding 2015 (7.6M) by 34%.
> Duringthe Rio Olympic and Paralympic Games, USAV
published 928 posts, 30 posts per day on average, earning
2.5k engagements per post.
> DuringAug. / Sept., USAV added 122k new followers across
social channels,and has grown 34% during2016 to date.
Social media growth Aug. 1 Sept. 1 Growth
Facebook 581,367 617,894 36,527
Instagram 334,419 374,941 40,522
Twitter 156,061 174,866 18,805
> USAV athletes grew their social following by 774k during
the Games; largestincreases goingto Kerri Walsh Jennings
(+264k), April Ross (+150k), Matt Anderson (+81k), Aaron
Russell (+35K),Kelsey Robinson (+29K) and Max Holt (+21).
> Athletes earned a combined 4.3M digital engagements
duringthe Olympic Games, and 10.8 for the year to date
(through 9/25),a 82% increase from 2015 (5.9M)
> The top 30 most-viewed bios on TeamUSA.org in August
were volleyball players;and 41 of the top 53 were too.
Athlete Page Views
1. Rachael Adams 130,144
2. Karsta Lowe 123,785
3. KelseyRobinson 120,599
4. Kim Hill 115,183
5. Foluke Akinradewo 113,621
6. KellyMurphy 113,091
7. Jordan Larson 112,517
8. Kayla Banwarth 107,539
9. Alisha Glass 102,608
10. Matt Anderson 86,465
> A MNT practicevideo was featured in Instagram’s “Best of
Rio” post; the video was viewed 4.6 million times.

2. Open Court debuts
Launched the first-ever Open Court promotion with 10 RVAs
at 37 sites attracting796 participants to ‘try volleyball for
free.’ The Florida Region had 246 participants atsix locations,
averaging41 per site.Great Lakes had 216.
 Badger (6 sites,65 participants), Evergreen (1 site, 36),
Florida (6 sites,246), Great Lakes (8 sites,216), Heart of
America (3 sites,71), New England (1 site, 3), Ohio
Valley (5 sites,98), Palmetto (1 site,22), Puget Sound (2
sites,3), and Rocky Mountain (5 sites,36).
 A special Open Court kickoff attracted an estimated 250
kids in downtown Colorado Springs on Aug. 5.
 Generated 92K page views to RVA pages (an increase of
over 500 percent from a typical month).
 Of all NGBs on the TeamUSA.org platform, USAV had the
most visits through NBC’s Gold Map programat 42k. Out
of the 34 sports/disciplines participating,USAV was third
behind gymnastics and swimming.
Oracles of Volleyball
Created and launched a new web series, The Oracles of
Volleyball, participants included a veritablewho’s who of
volleyball greats,including, Misty May, Lloy Ball, Holly
McPeak, Dain Blanton, Nicole Davis, Kent Steffes, Kim Oden,
Scott Fortune, Tayyiba Haneef-Park, Bob Ctvrtlik, Eric
Fonoimoana, Todd Rogers, and Gabe Gardner and
Paralympians Brent Rasmussen, Allison Aldrich Lori Daniels,
Bren Jensen and Kendra Lancaster, who shared their unique
insighton the Games’ experience and the volleyball in Rio.
Athlete Video Vignettes
Produced 26 athlete video vignettes for Rio,beach, indoor
and sitting,givingfans a glimpseof the person behind the
athlete. The videos amassed 565,000 views (Facebook, 466K;
YouTube, 78K; website, 19K). Videos by Matt Podschweit,
Rose McPherson and Stephen Munson, a USAV first.
Graphic Design
Designed, distributed a daily preview email,“Today in Rio,”
sent to Leadership (RVA/Staff), Team Leaders, alumni,and
media/SIDs,a USAV first.Created, posted pre- and post-
match graphics for every U.S. match, graphics for Gold
Map/Open Court and an Olympic Medal Legacy infographic,
by Barbara Grice.Today in Rio produced by Karen Patterson.
Media Coverage
We had five USAV press officers in Rio versus two in London,
managingmedia relations:Bill Kauffman (women’s indoor),
B.J. Evans (men’s indoor), CorinneCalabro (beach),Charlie
Snyder (beach), and Karen Patterson (sitting).
Tallied over 50 outlets producingfirst-run stories.The
Associated Press,the biggest U.S. wire service,covered every
singleU.S. Olympic match expandingthe reach of volleyball
coverage. Major outlets included:Boston Globe, Chicago
Tribune, Los Angeles Times, Mashable, New York Times,
Sports Illustrated, Time, USA Today, Washington Post, Yahoo
News; NBC, CBS, ABC, ESPN and more.
Bill,B.J., Corinne, and Karen coordinated dozens of requests
from NBC and its many properties and worked directly with
on-site production crews,producers and commentators.
Managed all interviewrequests on- and off-site at training
facilities,in studio,theMPC, and USOC ManagingVictory.
Managed numerous pre-Rio opportunities,from the USOC
Media Summit, Today Show’s ‘100 Days Out’ event, Olympic
Roster announcements, and the Anaheim Angels’ Sendoff,
plus the FIVB World Tour, Grand Prix and World League
events. Worked with BullseyeCommunications on lifestyle
media placements on talk shows,magazines and digital.
USAV Media Summit
Created a USAV Media Summit with media training for beach,
indoor and sittingathletes; plus portraitphotography by
Getty Images and ISI Photos; and video interviews.
Partners included Kivvit, the U.S. Olympic Committee’s media
trainingprovider;Arizona State Cronkite School of
Journalism,directed by NBC Olympic producer for beach
volleyball Tom Feuer, and ISI Photos and Mark Liskevych,
who created social-ready images of our top players, which
were shared with our athletes.
Graphics by Barbara Grice
USAV Communications & Creative Services
Corinne Calabro, B.J. Evans, Barbara Grice, Bill Kauffman,
Rose McPherson, Stephen Munson, Karen Patterson,
Matt Podschweit, and Charlie Snyder.