Devry biam 510 week 8 final exam project

1. Devry BIAM 510 Week 8 Final Exam Project
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Devry BIAM 510 Week 8 Final Exam Project
Table of Contents
Management Section.3
Introduction.3
Using Directed Data Mining. 7
Methods Section. 13
Decision Trees.13
Survival Analysis. 15
Market BasketAnalysis. 17
Text Analytics. 20
Analysis Section. 23
Review Efforts. 23
Recommendations – Re-Analysis. 25
Knowledge Gained.33
Conclusion. 34
Appendix A – Email Confirmation. 35
References. 36
Management Section
Introduction
1. Discuss the role of BI in each of the four stages ofthe customer life cycle.
2. Describe the specific tools thatmightbe appropriate for each and whatquestions or issues theywould address.Make
at leastone of them a directed data mining approach.
3. Find at leastone example of each stage from a web search
Using Directed Data Mining
1. Select one of the specific tools you described in your answer to the previous question.
Response:
2. Describe for each of the 11 components whatyou would do to appropriatelymanage the process.This should include
issues such as
1. resources required;
2. possible problems encountered and appropriate responses;
 measures ofprojectsuccess or failure;and
1. Descriptions oftarget and input variables.

2. You may also wantto refer to the diagram in Week 3’s lecture materials and the related materials in Chapter 5 for
additional details.
Methods Section
Decision Trees
Discuss in your own words how decision trees work
1. What are the strengths of a decision tree approach?
2. What are the weaknesses?
3. When should they be used?
Survival Analysis
1. Discuss the role hazards play in survival analysis.
2. Describe how survival analysis would be used when trying to identify the behavior of multiple groups of
customers
3. Discuss the role of censoring in survival analysis.
4. Provide specific examples of how survival analysis might be used to derive customer value.
Market Basket Analysis
Describe the insights a market basket analysis might provide an organization
 Define the four measures of association rules and provide examples of each.
 What are the three types of rules, and how might they occur?
Text Analytics
 Compare and contrast the two major approaches to text analytics: bag of words and natural language
processing.
 Describe the steps in a corpus.
 How is a term document matrix used?
Analysis Section
Review Efforts
Note: Week 5 was chosen for possible recommendations.
1. Describe what you consider to be the strengths of the analysis approach you used in this iLab
2. Describe what you consider to be the weaknesses of the analysis approach you used in this iLab.
3. Develop a set of recommendations of what might be done to improve the analysis you did in this iLab. You
should have at least three
recommendations……………………………………………………………………………………………..