Sneak Preview of the Sell Beyond Borders Program

2. Who are we?
Canada’s leading and largest think tank
• Work with private, public, and not-for-profit
organizations
• Work with leading agencies: WEF, OECD
• Not-for-profit, not government
Our mission: Building a better future for Canadians
by making our economy and society more dynamic
and competitive

3. The Research
• It all started in Halifax!!
• Commercialization gaps
• Pre internet curriculums
• The new global multi cultural reality
• Growth challenges
• Free Trade Agreements

4. Things have changed
• It’s more than your company and
products
• It's more than relationships
• There are many “foxes" today
• Risk aversion
• Consensus decision making
• Cost cutting vs. business building

5. The Reality
• It's now about "Educating"
• It's about "Networking"
• It's about managing
• It's about taking control of the process
• It's about making a difference

6. The Plan
• Find best in class “Available
Curriculum”
• Include "Cross Cultural" communication
• Include the CBI research outcomes

7. Sell Beyond Borders:

8. Challenge
• Who are your top 10 customers?
• How much business do you do with
each of them?
• What are their goals and priorities for
the next 12-24 months?
• How can you help deliver against these
priorities?

9. Halifax, NS
November 8, November 29-30, 2017
February 28, 2018