PowerPoint presentation

1. Group 7 Report
Baranggot, Dancil,
Mantalaba,Gorres,
Timbal,Recto
Valley
FASHION IN THE
PHILIPPINE
POPULAR
CULTURE

2. In the Pre-colonial era, the earliest native men wore waist length
collarless doublet shirts made of rough cotton. Their loins were
covered with a pane designed to hang between the legs and mid thigh.
The women wore sleeved dresses that were appropriately short. The
women also wore a pane that attached from the waist reaching to their
feet that was accented with a colorful belt. To top of their fashion
sense, the men and women wore accessories and jewellery that
beautified their bodies.

4. During the American regime, Filipino
men were introduced to the
"Americana," westernized suits and
jackets. Women wore "terno" dresses
with butterfly styled short sleeves and
"panuelo," a Filipino national dress.
The different ways to how the men and
women dressed is a symbol of the
power struggle between the Americans
and Filipinos.

5. The 21st century has brought many
changes to the Philippine fashion.
From sleeveless blouses to mini
shorts, there are many variations to
how the styles today are used. The
"Barong Tagalog" and the
"Filipiniana terno", are what is
constantly used today as a symbol
for Filipino tradition and culture.

6. Whether you like it or not, we cannot escape from
fashion—or at least aboutclothing. We wear clothes
as part of our basic needs, aside from food
andshelter. It’s an art of covering our bodies,
protecting our skin from dangerousobjects.The
word “fashion” means something popular in style,
something of themoment. What in fashion at any
moment, speaks to wider thread in the
society.Fashion helps in defining the shape of any
popular culture. The reach andinfluence of pop
culture and fashion extended to young people.
Therefore,fashion is one of the most important
components of the global popular culture.

7. Ukay-Ukay Culture in the Philippines"
Ukay-Ukay is also known as second-hand clothes which have
a good quality but affordable price. It is now a trend to the
millennials because they can get benefits from buying Ukay-
Ukay. They tend to buy Ukay-Ukay rather than Brand new
clothes. Like Ukay-Ukay, Brand new clothes have a good
quality but have high price. Some of students tend to buy
brand new because it is unused clothes unlike to Ukay-Ukay.
Ukay-ukay is also those clothes which would give the person
a doubt to wear it fearing that it may hold some sort of
bacteria which causes other sickness.
Ukay-ukay may be considered a "special" type of good
available in the market. First, it has a different marketing and
sale process. Second, how it enters the market is unique.
There are various reasons consumers still buy these goods.
One is their low prices when compared to substitute and
complementary goods. Ukay-ukay nowadays is a very
affordable source of fashionable yet durable clothing material
for those with relatively low incomes. Some people would
resort to buying ukay-ukay items because the latter are

8. Ukay-ukay” is said to be derived from the Filipino word “hukay” or
“halukay,” which means “to dig.” Unlike how the clothes are placed on
racks, older thrift shops sold goods in piles called “wagwagan” where
customers had to actually dig through these piles to locate anything
they liked.
Cities such as Baguio, Manila, and even Cebu pioneered the practice of
thrift shopping. Most prominent is Baguio City’s Night Market which has
a broad range of new and secondhand products to fit any budget
Another ukay gem that can be found in Metro Manila is this mall in
Anonas. The building, Lolo Oboys Commercial Center, in Anonas,
Quezon city is among famous “ukay-ukay” places. Many aspiring
vloggers have visited this mall as it has a wide range of high-quality
items that even goes from on all four floors.

10. World-Famous Filipino Fashion
Designers
Jose “Pitoy” Moreno. Pitoy Moreno is
a pillar of Philippine fashion. ...
Michael Cinco. Michael Cinco is a
Dubai-based Filipino designer who is
best known for his magnificent
couture gowns. ...
Rajo Laurel. ...
Francis Libiran. ...
Mich Dulce. ...
Monique Lhuillier. ...
Oliver Tolentino
World Class Filipino
Designers

12. Before, the cultural practices in the
Philippines when it comes to clothing is
wearing baro’t saya for women and barong
tagalog for men. Baro’t saya is composed of
a blouse and a long skirt with a “panuelo”.
Barong Tagalog was an almost see-through
polo but throughout the centuries, the
Barong Tagalog has evolved. Buttons and
collars were added, as well as intricate
designs on its pina fabric and laces.
Underneath the transparent Barong Tagalog
is the Camisa de Chino, a type of shirt,
usually in white that is said to have
originated from the Chinese.

13. Throughout the years, with
the popularity of the hippie
and Philippine pop culture,
the Filipino clothing has
evolved, turned into more
comfortable and laidback
wear. Thus the change in the
Philippine culture when it
comes to clothing

14. Young Filipinos have been
exposed to traditional Filipino
dresses and outfits since
kindergarten. They saw and even
wear those in many school
events. They can also see them
in movies and TV shows, the
filipiniana section in many
department stores, and many
special formal occasions.

15. Have you seen how young Filipinas are
dressing today? They seem to adapt to the
K-pop culture, western styles, and trending
fashion.
Korean Culture's rising popularity worldwide is
called Korean Wave. This paper will not focus
on the Korean Wave effect in the music,
television drama preference of Filipino Youth.
We need to look at clothes in the historical and
social context in which it is made in order to
understand fashion.