3. Importance
of program
Subsequent to CVS being a part of our school, students
in Marketing Education had a background and skills in
marketing. However CVS brought something new to
Greater Lowell Technical High School.
This store has created a new learning environment for
students.
Being the first High School CVS Store, CVS has
created new opportunities for not only the school and
its students, but also for the company itself.
CVS and Jonathan DaSilva have offered a training
program and guidance to help prepare Marketing
Education students for real world occupations.
CVS opened a student-run store at Greater
Lowell Technical High School in October of
2015.
Greater Lowell Technical High School is the
largest Technical High School in the country.
Greater Lowell Tech also has the largest
marketing program. Students buy products for
the stores, deal with the IRS and financial
aspects of businesses. Students also obtain
educations and required skills needed for a retail
position. Despite this education the students are
getting, CVS has benefited both the school and
the students in more ways than one.
4. Benefits to
Students
CVS has created opportunities for hands-on,
industry-based training and experience.
Provides scholarship opportunities for college
bound seniors.
Provides a growth-oriented career pathway for
work bound students.
5. Benefits to Students
As a result of this program CVS has created many opportunities for the Marketing
Education students at Greater Lowell Technical High School, including a college scholarship for
graduating students and occupations for those who undergo training. Part of the partnership with
CVS includes students undergoing training just as a CVS employee would. This greatly benefits
Marketing students because it gives them insight into the company and the works behind it. It
also gives students an opportunity that many high school students are not provided with.
CVS has devised a Co-Operative Education occupation opportunity with juniors and
seniors in the program for both Medical Assisting and Marketing Education. Obtaining hands-
on opportunities to a student-run CVS store is beneficial to the Marketing students. The training
and experience helps students prepare for occupations, not only with CVS, but it is vercital with
many retail businesses.
6. Benefits to
CVS
Creates a pipeline of skilled employees.
Graduates of the program are prospective
management and employee trainees.
7. Benefits to CVS
The program between CVS and Greater Lowell Technical High School is not only
beneficial to the students but to the company as well. With the program in place it creates an
employee pipeline for CVS. CVS has created many pharmaceutical stores within schools, but
never a retail store.
The Marketing and Medical Assisting students are receiving training personally by an
executive of CVS, and with this training we learn what store managers are taught. This gives us
more of an insite to the company rather than any other 17-18 year old that would apply.
Considering the training students have experienced, CVS have trained employees at hand, with
skills that could be extremely beneficial to the company.
Through generating this partnership, Greater Lowell Technical High School’s CVS has
influenced many other executives to expand this program to other schools. This program has
granted the company with prospective employees and a broad scope of opportunities. As a result
of this program, CVS can only benefit and grow from this point on.
9. What We Have Learned
The Marketing Education and Medical Assisting students have received training,
experience, and are condigned with future benefits successive to their completion of the
program. The students of Greater Lowell Technical High School have gained ascendancy
to alternative high school students.
Marketing Education students, who have completed the program, will leave high
school with adequate knowledge to obtain an occupation with CVS. As the result of
extensive training and preparation these students will be able to acquire a position within a
retail business, not only CVS.
Medical Assisting students, who have completed the program, will leave high school
also with adequate knowledge to obtain an occupation with CVS. As the result of
extensive training these students will be able to obtain a pharmaceutical position within a
Healthcare business, not only CVS.
11. Products: What is Needed
● Phone Chargers
● Pens
● Mechanical Pencils
● Face Wash
● Headphones
● Chapstick
● Oral Hygiene
Throughout the 2015-2016 school year Greater Lowell Technical High School’s CVS store has made a
total gross profit of $2,721. The students have observed which products the consumers bought, and which
products did not sell. The following products listed below are what sold out and what our store needs restocked.
● Water
● Locks
● Cough Drops
13. A study was conducted at Greater Lowell Technical High School on May 19, 2016.
The students in Marketing Education created a list of highly requested items. They asked
consumers to check off the products that they are most likely to purchase.
The survey asked 157 students and staff what products they would like to see in Greater
Lowell Technical High School’s CVS store.
The following slide shows the feedback collected.
15. Under the OTHER
category many students
and staff listed food
related items.
As you saw in the result of the survey
FOOD was the most requested item
with a startling 145 votes out of 157
students!
However, CVS is not currently allowed
to sell food related products.
Chantal Jackunchuck researched ways
CVS could legally sell food.
That presentation can be found below.
https://docs.google.
com/presentation/d/1H9zyfLozf91GNfz8Gzkz
C0gsQXExX3UZY4GmEWpkzPs/edit
17. Dear CVS,
The students of the Marketing Education Program would like to say thank you for this
opportunity. This program has taught us many valuable lessons that we can use in daily life.
Thank you for graciously donating products and setting up a scholarship for graduating seniors.
Your company has done many great things in the past and we are thankful that you took the time,
and effort, to make this program part of your great future. We appreciate you taking the time to
look at this presentation.
Sincerely,
The Students of Marketing Education
