2. CONNECTIVITY
LEADS TO
EMPOWERMENT

3. End of 2013:
World internet penetration: 39%
Global mobile penetration: 96%
ITU 2013

4. Social Change,
new rules.
LEADERSHIP CAUSES CONTAGION

6. (LEADERSHIP)

7. Internet has lowered the barriers to
become the leader of a movement.

8. The MoveOn-Effect.
„Rather than “organizing without organizations,” the internet has
given rise to “organizing through different organizations.” D. Karpf

9. 1 million leader‘s programme:

10. 500,000 petition starters

11. (CAUSES)

14. „My name is Abby Goldberg, and as a 13-year-old girl who,
after seeing the devastation that millions of plastic bags
have caused the environment and ocean life, I made my
school project this year to be getting a local ban on single-
use plastic shopping bags in my home town Grayslake, IL.
My friends and I were making great progress, until the oil and chemical industry pulled a
dirty trick to kill my campaign; these lobbyists used the politicians that they bought to
pass a bill that would make it illegal for towns across Illinois to create plastic bag bans!“

16. (CONTAGIOUS)

17. „Those who engage in social issues online are twice as likely
as their traditional counterparts (donation) to volunteer
and participate in events. In other words, slacktivists often
graduate to full-blown activism.“
2011 study from Georgetown University in November “Dynamics of Cause Engagement“

18. = 500 per day.
15.000 new petitions each month.
= 20 per hour.

19. 9.6 VICTORIES
PER DAY.

20. College grad Molly Katchpole
fights Bank of America for an
unfair 5$ debit card fee - and
wins.
chn.ge/oGDP7P

21. France: Nathalie convinced her
local government to stop
spraying areal pesticides in the
Lot region.
change.org/fr

22. People around the world ask
their government to
nominate Malala Yousafzai
for the Noble Piece prize -
and win.
change.org/malalaspreis

23. Three teenagers fight for the
first female moderator in 20yrs
for presidential debate - with
great success!
chn.ge/MUj13G

24. Saudi women win Secretary
Clinton’s public support for
their right to drive!
chn.ge/lWzOp9

25. Ryan

27. Guess what is
happening
tomorrow?

28. OurJob.

31. Paula Hannemann
Campaigns Director
@ChangeGER
paula@change.org