This presentation was a group effort done for a Strategic Communication class. Our goal was to put together a faux campaign for James Laurinaitis, OSU football player, to win the Heisman Trophy as though we were hired to do this job in real life.

3. Total: 927 voters

4. Consist of media personnel and past Heisman winners

5. Selected by Regional Representatives

6. Each voter ranks their first through third choicesTarget Audience# 1 Why Voters? Strategies Target Audience# 2 Research Strategies Target Audience# 3 Why Fans? Research Strategies Message Timeline Budget Evaluation Evaluation cont. Conclusion

8. Biweekly Postcards

9. Buckeye Postcards

10. Highlight DVDsTarget Audience# 1 Why Voters? Strategies Target Audience# 2 Research Strategies Target Audience# 3 Why Fans? Research Strategies Message Timeline Budget Evaluation Evaluation cont. Conclusion

13. Public Service Announcement

14. Media Kits

15. Essay Contest

16. YouTube Video ContestTarget Audience# 1 Why Voters? Strategies Target Audience# 2 Research Strategies Target Audience# 3 Why Fans? Research Strategies Message Timeline Budget Evaluation Evaluation cont. Conclusion

18. Often recognized and help lead to the image that is Ohio State.

19. By getting our fans to rally behind James Laurinaitis, we can best affect our other target audiences.

20. Gain attention Target Audience# 1 Why Voters? Strategies Target Audience# 2 Research Strategies Target Audience# 3 Why Fans? Research Strategies Message Timeline Budget Evaluation Evaluation cont. Conclusion

23. Dorm contest

24. Event at the Oval

25. Rally Target Audience# 1 Why Voters? Strategies Target Audience# 2 Research Strategies Target Audience# 3 Why Fans? Research Strategies Message Timeline Budget Evaluation Evaluation cont. Conclusion

26. Message Target Audience# 1 Why Voters? Strategies Target Audience# 2 Research Strategies Target Audience# 3 Why Fans? Research Strategies Message Timeline Budget Evaluation Evaluation cont. Conclusion Heisman: 33 for the Trophy

27. Timeline Campaign Kickoff: August 15, 2008 Campaign End: December 1, 2008 Target Audience# 1 Why Voters? Strategies Target Audience# 2 Research Strategies Target Audience# 3 Why Fans? Research Strategies Message Timeline Budget Evaluation Evaluation cont. Conclusion

28. Budget The total budget for this project with the 15 percent mark-up: $18,671.92 Target Audience# 1 Why Voters? Strategies Target Audience# 2 Research Strategies Target Audience# 3 Why Fans? Research Strategies Message Timeline Budget Evaluation Evaluation cont. Conclusion

30. # wearing #33 Jersey

31. # of $0.33 hotdogs sold

32. Conduct same survey

33. # of reply cards received

34. # of stories heard or read on newsTarget Audience# 1 Why Voters? Strategies Target Audience# 2 Research Strategies Target Audience# 3 Why Fans? Research Strategies Message Timeline Budget Evaluation Evaluation cont. Conclusion

36. Defensive players considered for Heisman trophy

37. James’ final standing in the Heisman voting

38. Overall in order to evaluate ourselves we will see if we met our objectives.Target Audience# 1 Why Voters? Strategies Target Audience# 2 Research Strategies Target Audience# 3 Why Fans? Research Strategies Message Timeline Budget Evaluation Evaluation cont. Conclusion

39. Conclusion Target Audience# 1 Why Voters? Strategies Target Audience# 2 Research Strategies Target Audience# 3 Why Fans? Research Strategies Message Timeline Budget Evaluation Evaluation cont. Conclusion Please see the booklet for more detailed information Thank You!