Concerned about tag tracking and marketing optimization on your website then Magento 2 GTM is a tool specifically developed to manage tags on websites. This has many benefits and you can access a central account to manage tags on the web and add all the third-party tracking codes and analytics etc. The best part is that it improves agility and practically eliminates dependencies on the development team, as you can easily add scripts using Google Tag Manager.
2. ABOUT
Concerned about tag tracking and marketing optimization on
your website then Magento 2 GTM is a tool specifically
developed to manage tags on websites. This has many
benefits and you can access a central account to manage
tags on the web and add all the third-party tracking codes
and analytics etc. The best part is that it improves agility and
practically eliminates dependencies on the development
team, as you can easily add scripts using Google Tag
Manager.
The benefits of using Magento 2 GTM are as follows:
3. A Centralized Tag Management Source
Google Tag Manager is one of the tops and
most widely used JavaScript tag management,
therefore, anyone with Google Tag Manager
experience will have all the knowledge you
need to make edits to your site.
4. There is No Need for a Developer
Digital marketing agencies with so many
technical skills can quickly make changes
to Google Tag Manager and publish them
without calling a developer.
5. Easy to Use
Magento 2 GTM Extension is very simple and
easy to use. You can easily export your GTM
configuration to a text file that can be saved
and imported.
6. Reduce the Number of Magento
Extensions Required
Installing separate extensions for
AdWords, Facebook Tracking, Snapchat,
and Microsoft Bing on your Magento store
is time-consuming and resource-intensive.
You only need to install and maintain an
extension using Tag Manager.
7. Remove Topics and Order Success
Page Editing
99% of merchants, developers, and agencies
don't know or use best practices when putting
JavaScript tracking code snippets in the
Magento store, and often hardcode each
JavaScript code snippet at random places
within theme files, making it harder to time.
continue with. Make it untraceable as you
switch between different service providers.