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AIPIA BrandGuard Blockchain Presentation v2

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How and why Blockchain should be used to authenticate products and resources

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AIPIA BrandGuard Blockchain Presentation v2

  1. 1. Is Blockchain the future of Serialization? Chaim Bechor BrandGuard LTD Conference 2017http://www.linkedin.com/in/chaimbechor
  2. 2. 2 Why Blockchain?➤ Agenda The Basics➤ Verifying Ownership➤ Verifying Authenticity➤ Challenges➤ Summary & Q&A➤
  3. 3. 3 Blockchain Restores trust in an untrusted transactional environment ➤ Why use Blockchain? ✓
  4. 4. 4 How is it related to Serialization? Database Tagged Item Tagged Item? We need to secure the database part ✓ This is fine
  5. 5. 5 Blockchain Technology The Basics
  6. 6. 6 Peer2Peer Blockchain implements a ‘distributed ledger’ Nodes inter-communicate to update and validate any change. No central facility
  7. 7. 7 Basic Structure Each nodes records all the transactions applied to this Blockchain – the entire history How it works Network Each Node stores a linked chain of blocks Nodes participates via unique pointer (‘URL’)
  8. 8. 8 Block Structure Each blocks contains all necessary data and pointers to ensure resistance to unauthorized change How it works #1 (First)
  9. 9. 9 Chain Structure Blocks are interlinked via hashed pointers (‘hash’ = unidirectional encryption using SHA256 algorithm) How it works #1 (First) #2 (First) Data Value #1 3 Hash#1 Nonce#1
  10. 10. 10 (Demo) (Web-Hosted simplistic case, Video) Go to: http://blockchaindemo.io/ Go to: http://https://anders.com/blockchain/ For a more elaborate video demo:
  11. 11. 11 Verifying Ownership using Blockchain Technology
  12. 12. 12 Kupat Tahu Presentation Distribution Point Perfect match between need and technology The ’Track & Trace’ Case Source Store Each change of ownership recorded
  13. 13. 13 Verifying Authenticity using Blockchain Technology ?
  14. 14. 14 Kupat Tahu Presentation Transactional tracking is not enough Authenticity Verification CounterfeitOriginal Counterfeit Serialization is safe: Cannot change or generate fakes …But can be easily retrieved
  15. 15. 15 Kupat Tahu Presentation Needs to add Complementary Measures Making Authentication Safe Original Serialization is safe …Access Control Unique Tags
  16. 16. 16 Challenges Mining Costs Network Depth
  17. 17. 17 Mining Cost Target: < $0.1 per code Ethereum mining uses the principle of ‘Computational Wall’ as a barrier to excessive mining’ Too expensive for the mission Solution: Private Blockchain As the number of codes increases, the energy required to mine a new one increases - exponentially
  18. 18. 18 Private vs. Public Network Depth Required vs. Available Network Depth ……. ~ 3 10+ > 10n Minimum OK Public Private Best
  19. 19. 19 Low Mining Costs Network Depth substantial Powerful /Convenient APIs Based on Jelurida.com BrandGuard is evaluating
  20. 20. 20 Q&As Chaim Bechor BrandGuard LTD WebSite: brandguardpro.com

How and why Blockchain should be used to authenticate products and resources

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