2. INTRODUCING
Inca Productions is an high-end event Over the past 14 years, Inca Productions
production agency for lifestyle brands has delivered thousands of truly unique
that is outstandingly creative and and inspiring events for our clients. 80%
innovative in its approach, taking a of sales come from repeat business so
client's vision and turning it into a our happy and satisfied clients are
spectacular reality.
testament to our ability to consistently
exceed expectations. We are renowned
Inca s own brand is clean and for our originality, efficiency, dedication
uncomplicated – this reflects our and personal approach, ensuring every
transparent and simple working ethos, client feels like they are are Inca s only
and our creativity is saved for the end client.#
product: your event.
#
In this presentation you will find a cross-
Both in the UK and internationally, Inca section of productions we have created
has access to never before used venues, for a variety of clients, briefs and
world-class suppliers and specialists to budgets. Inca are happy to do as much
ensure that every event, whether it s a or as little as each client or individual
product launch, press day, party, awards requires. We work just as successfully in
ceremony or fashion show is abundant partnership with other creative marketing
with great design, press-worthy ideas and PR agencies as we do
and is a true reflection of either an independently. When required, we work
organisation's brand values or an with a dedicated celebrity booker who
individual's personal vision.
has given us an enviable track record of
securing celebrity performance and VIP
attendance at our events ■
2
#
3. INTRODUCING
1. Cartier Chelsea Bloom window display
3
4. RELEVANT WORK
Inca has extensive experience working
with luxury brands.
On the following slides, you will see a
snapshot of some of the events and
brand experiences we have created,
produced and delivered for varying briefs
and budgets ■
4
5. LUXURY
CLIENT
VISUALS
LOVE BALL
1.
2.
VENUE
Roundhouse
London
DESCRIPTION
Dinner, auction & dancing for
Russian model Natalia
Vodianova’s charity, Naked Heart
Foundation. Their mission is to
provide a safe and inspiring play
environment for every child living
in urban Russia. 450 guests
including high-profile celebrities
such as Stella McCartney.
Auction items donated by Dinos
Chapman, Tracey Emin and 3.
others. Performance by Yusuf 1. Main event space
Islam (formerly Cat Stevens) ■
2. Foyer
3. Stella McCartney
& Natalia Vodianova
5
6. LUXURY
CLIENT
VISUALS
1.
2.
VERTU
VENUE
London/NYC/Dubai/
Hong Kong/Moscow
DESCRIPTION
Global launch of VERTU
Constellation handset. Biggest
event was in London (1000
guests) with key elements
duplicated in the other cities.
Many top celebrities attended,
for example Kevin Spacey,
Holly Valance, Seal, David
Gandy, Blake Lively, Adrian 1. Exterior Lancaster House
2. Projections
Grenier ■
6
7. LUXURY
CLIENT
VISUALS
1.
VERTU
VENUE
Vertu Store, Milan
Esplendido, Portofino
DESCRIPTION
An interactive three day brand
experience for 50 selected
international journalists to
showcase the evolution of the Ascent
mobile phone collection. The guests
experienced the best the luxury
lifestyle category has to offer: Dining
at one of the world s top 50 2.
restaurants in Milan (Cacco), and
staying at one of the world s most
1. Event space
prestigious hotels (Splendido in 3.
2. Branded Audi A8s
Milan). Guests were transported in 3. Hotel
brand new Vertu Audi A8s ■
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8. LUXURY
CLIENT
VISUALS
1.
VERTU
VENUE
Le Petit Palais
Paris
DESCRIPTION
2 day press launch for the luxury
mobile handset maker s Signature 2.
collection. 80 international
journalists. Dinner and final night
party held at the Petit Palais, an
iconic building in the heart of the
city. The Royal Philharmonic
Orchestra were bought in from
3.
London to perform a specially
composed piece written for the
1. Product display
guests. They were accompanied by 2. Royal Philharmonic Orchestra
Andrea Griminelli, one of the 3. Petit Palais
world s leading flautists ■
8
9. LUXURY
CLIENT
VISUALS
1.
SENTEBALE POLO
VENUE
Coworth Park
Ascot
DESCRIPTION
2.
Polo and fundraising dinner
sponsored by Royal Salute for
Prince Harry’s charity, Sentebale.
500 guests. Highlight match
between Prince Harry and Prince
William’s teams.
In addition, Inca created a bespoke
Royal Salute bar and lounge area 3.
4.
within the marquees. The bar was
1. Princes William and Harry playing polo
subsequently taken to a number of 2. Prince Harry & Ellie Golding
other key polo events during the 3. Product
4. Winning team and Prince Harry
UK season ■
9
10. LUXURY
CLIENT
VISUALS
RANGE ROVER
1.
2.
VENUE
Curiositas
Geneva
DESCRIPTION
Exclusive evening party to
entertain 100 international
motor journalists to reinforce
the Range Rover Evoque
customisation messaging
announced at the Geneva Motor
Show.
Wireframe design installation by
award winning artist Benedict
Radcliffe was unveiled to
illustrate the fact that customers 1. Installation installation
2. Outdoor installation
can personalise the inside of the
car ■
10
11. LUXURY
CLIENT
VISUALS
BMW
1.
VENUE
The Laban Centre
Deptford
2.
DESCRIPTION
Launch of BMW s scientific report
called “The Secret Life of Cars”, to
reinforce BMW’s position as a world
leader in understanding the 3.
psychology of modern driving, car
design and usage.
1. Product display
50 journalists ■
2. Car Display
3. Signage
11
12. LUXURY
CLIENT
VISUALS
1.
WALDORF ASTORIA
VENUE
Syon Park
London
DESCRIPTION
2011 launch party for the opening of
the new Waldorf Astoria hotel,
London Syon Park.
500 guests.
Inca created a fish bar to highlight
the importance the hotel places on
sourcing fresh and local produce.
Performers included West End
musical The Rat Pack.
3.
Guests included worldwide Hilton
1. Fish bar
hotel clients, and celebrities such as 2.
2. Frank Sinatra tribute
Gillian Anderson ■
3. Willy Wonka room
12
13. LUXURY
CLIENT
VISUALS
1.
GARRARD
VENUE
Mayfair Flagship
London
DESCRIPTION
Event to celebrate the extensive
refurbishment of the Mayfair store.
500 guests from the fashion world.
2.
Creative direction by Jade Jagger.
First ever performance by Dita von
1. Event pass
Teese in the UK ■
2. Store exterior
13
14. LUXURY
CLIENT
VISUALS
1.
LEVIEV DIAMONDS
VENUE
Royal Albert Hall
London
DESCRIPTION
Sit down dinner event for 2000
guests including many Russian
business magnates.
Cirque de Soleil were used to
showcase some of the world s
biggest diamonds in an innovative 2.
dance display featuring models
wearing couture ■
1. Main Event Space
2. Exterior shot of event
14
15. LUXURY
CLIENT
VISUALS
CARTIER
1.
VENUE
Cartier Sloane Street store
London
DESCRIPTION
Window installations for Chelsea
in Bloom 2011 ■
1. Chelsea Bloom window display
15
16. LUXURY
CLIENT
VISUALS
BOSS ORANGE
1.
VENUE
El Xalet
Barcelona
DESCRIPTION
2 day press launch for new fragrance,
exploring the journey of how the perfume
was developed. 80 journalists.
5 locations.
2.
Event culiminated in a glamorous party.
The face of Boss Orange, Orlando Bloom
was guest of honour ■
3.
1. Event space
2. Event space
2. Orland Bloom
16
17. HEALTH AND BEAUTY
CLIENT
VISUALS
LACOSTE
1.
2.
VENUE
Mason de L’Amerique Latine
Paris
DESCRIPTION
International 2 day press event
for launch of four new key male
colognes.
80 journalists.
2 locations: Day at Maison de
L Amerique Latine & Night at
Maison Blanche.
1. Product display
Exploration of how fragrances
2. Event branding
were developed ■
17
18. LUXURY FASHION EXPERIENCE
One of Inca s specialisms is fashion,
and for the past 14 years we have
worked extensively with many luxury
designers for London, New York, Paris
and Milan Fashion Week.
On the next slide you will see just some
of the brands we have been fortunate
enough to work with.
Further on in this presentation you will
see detail from some of the fashion
events we have delivered, as well as
imagery from the many catwalk shows
we have created and produced ■
18
19. FASHION EXPERIENCE
CLIENT
VISUALS
BRITISH FASHION COUNCIL
1.
VENUE
Savoy Theatre &
Savoy Hotel, London
DESCRIPTION
British Fashion Awards 2010
2.
The international fashion
community came together
to celebrate the creativity and
business success of British
designers and fashion talent ■
1. Award Ceremony
2. Dinner
1
9
20. FASHION EXPERIENCE
CLIENT
VISUALS
VIVIENNE WESTWOOD & PALLADIUM
1.
VENUE
The Wallace Collection
London
DESCRIPTION
2.
Vivienne Westwood designed six key pieces for
Palladium to raise profile of the precious metal.
800 guests.
Live acoustic set from Jessie J.
The February 2011 Fashion Week party ticket to
3.
have.
High end celebrity attendance from the fashion
crowd ■
1. Jessie J performance
2. Main event space
3. Palladium Crown
20
21. FASHION EXPERIENCE
CLIENT
VISUALS
JASMINE DE MILO
1.
2.
VENUE
Villa Windsor
Paris
DESCRIPTION
To showcase the latest
collection at Paris Fashion
Week.
Inca was privileged to work in
the Villa Windsor, which had
never before opened its doors to
the fashion press. We created a
series of live installations to
perfectly compliment the
collection.
1. Villa Windsor
2. Live installation
500 guests ■
21
22. FASHION EXPERIENCE
CLIENT
VISUALS
DONNA KARAN
1.
VENUE
Donna Karan Store
London
DESCRIPTION
Party to celebrate 20th 3.
anniversary of fashion label.
Held in the Bond Street store,
over the three floors with a
rocking New York dance floor in 2.
the basement.
500 guests.
Performances by Bryan Ferry
and Jamie Callum ■
1. Main event space
2. Store branding
22
23. FASHION EXPERIENCE
CLIENT
VISUALS
1.
MARGIELA
VENUE
Margiela Flagship store
London
DESCRIPTION
Exclusive drinks event to mark the
Maison Martin Margiela shop
opening on Bruton Place.
A low key yet prestigious event – in
keeping with Margiela s understated
extremely cool identity.
200 guests ■
1. Store interior
23
24. FASHION EXPERIENCE
CLIENT
VISUALS
SWAROVSKI
1.
VENUE
Swarovski Head Office
London
DESCRIPTION
2.
Press day production 2009
250 guests ■
1. Flower Swarovski Display
2. Swarovski Union Jack
24
25. CASE STUDIES
CLIENT
VISUALS
CHANEL
1.
VENUE
Saatchi Gallery
London
DESCRIPTION
Chanel trunk show for
international VIP clients
showcasing the SS 2010
collection.
Brass band performance.
VIP post show party held in the
adjacent gallery.
1. Event branding
300 guests ■
25
26. FASHION EXPERIENCE
CLIENT
VISUALS
FASHION FOR RELIEF & GARRARD
1.
VENUE
Somerset House
London
2.
DESCRIPTION
Garrard joined Naomi Campbell’s fashion
show and auction Fashion for Relief in
benefit of the White Ribbon Alliance. Top
fashion personalities were brought together
to help raise an outstanding £15,000
3.
1. Cheryl Cole
2.Naomi Campbell
3. Olympic Winners Walk
26
27. FASHION EXPERIENCE
CLIENT
VISUALS
DISARONNO
1.
3.
VENUE
Debenham House
Ascot
DESCRIPTION
Garden party to celebrate Stephen
Jones’ 25th anniversary as one of
the world’s most celebrated
milliners.
Jones created a bespoke bottle top
hat for the Disaronno bottle.
2.
The limited edition bottles were
used in competitions and sold as 1. Stephen Jones
exclusive gift sets in department 2. Disaronno with hat top
3. Hat display
stores.
!
500 high profile guests and trade 27
press ■
28. FASHION EXPERIENCE
CLIENT
VISUALS
GILES DEACON
1.
VENUE
Farmiloe Building
London
DESCRIPTION
3.
S/S 2011 show at London Fashion Week ■
2.
1. Posing from press
2. Finale
3. Model walking
28
29. FASHION EXPERIENCE
CLIENT
VISUALS
JAEGER
1.
2.
VENUE
Somerset House
London
DESCRIPTION
A/W 2011 show at London Fashion Week ■
3
1. Model walking
2. Model walking
3. Model walking
29
30. FASHION EXPERIENCE
CLIENT
VISUALS
TEMPERLEY
1.
2.
VENUE
Phillips de Pury
London
DESCRIPTION
3
S/S 2009 show at London Fashion Week ■
1. Model walking
2. Model walking
3. Model walking
30
31. FASHION EXPERIENCE
CLIENT
VISUALS
AQUASCUTUM
1.
2.
VENUE
Flagship store, Regent Street
London
DESCRIPTION
3
A/W 2010 show at London Fashion Week ■
1. Model walking
2. Model walking
3. Model walking
31
32. FASHION EXPERIENCE
CLIENT
VISUALS
MATTHEW WILLIAMSON
1.
2.
VENUE
Royal Horicultural Halls
London
DESCRIPTION
3.
A/W 2010 show at London Fashion Week ■
1. Model walking
2. Model walking
3. Model walking
32
33. FASHION EXPERIENCE
CLIENT
VISUALS
DUNHILL
1.
VENUE
Curtain Road Studio
London
2.
DESCRIPTION
S/S 2009 look book shoot and
production ■
1. Group Shot
2. Individual Look
33
34. GENERIC CASE STUDIES
The following case studies demonstrate
Inca’s skill of combining great brands
with big ideas to generate high profile
and thought provoking experiences ■
34
35. CASE STUDIES
CLIENT
VISUALS
COINTREAU
1.
VENUE
No. 1 Marylebone, London
Angel Organzo, New York
DESCRIPTION
Product launch / brand seeding amongst
trendsetters.
2.
3.
200 fashionistas, celebrities, high-end PRs,
journalists, bloggers.
Dita von Teese (brand ambassador for new
Cointreau cocktail).
1. Burlesque Show
Bespoke Burlesque show in Cointreau 2. No. 1 Marylebone
glass covered in Swarovski diamonds ■
3. Dita von Teese
35
36. CASE STUDIES
CLIENT
VISUALS
JOHNNIE WALKER BLUE LABEL
1.
VENUE
Global
DESCRIPTION
2.
Inca created a comprehensive event
toolkit to provide global markets with
guidance on how to activate the event in
their territory. Three different activation
budget levels were presented within the
toolkit.
Contents included comprehensive
information on how to create an event
to fit the strict Johnnie Walker Blue 3.
Label brand guidelines.
1. Event space imagery
Extensive detail on materials permitted 2. Product display imagery
3. Event space imagery
(e.g. carpet type, venue furniture and
36
dressing, bar set up) ■
37. CASE STUDIES
CLIENT
VISUALS
2.
SAMSUNG OLYMPIC TORCH
1.
VENUE
The East Winter Garden
Canary Wharf
DESCRIPTION
Press launch to 350
journalists, marking the start of
the Olympic torch relay and
countdown to London 2012.
David Beckham and Zara
Philips attended ■
1. David Beckham
2. Stage set up
37
38. CASE STUDIES
CLIENT
VISUALS
MOTOROLA
1.
VENUE
Cape Town
South Africa
DESCRIPTION
3 day event for launch of four new
handsets in emerging markets to 2.
40 international journalists.
Focusing on mobile phones giving
previously unobtainable credit to
Africans. Embracing & celebrating
the African way: demonstrated by 3.
the event environment, food, drink
and showcasing contemporary 4.
local art. Performance by South 1. Event space
African a cappella singing group 2. Exterior
3. Interior projection
Ladysmith Black Mambazo ■
4. Dining Table
38
39. CASE STUDIES
CLIENT
VISUALS
1.
PERSOL
2.
VENUE
Centre 548, New York
Galerie Nikki Diana Marquardt, Paris
DESCRIPTION
3.
Persol wanted to create an
exhibition to express their obsession
with craft. The event linked the
obsession that goes into making a
pair of Persol sunglasses (there are
30 steps) to the obsession in film
making. The films showcased
included: Brazil – Directors Vision;
La Dolce Vita – Casting; Marie
Antoinette – Costume Design;
Darjeeling Ltd – Production Design; 1. Display
2. Exhibition entrance
Aviator – Historical Authenticity; The 3. Exhibit 1
Persol Story. 350 guests at launch
event ■
39
40. CASE STUDIES
CLIENT
VISUALS
AFRICA RISING
1.
VENUE
Royal Albert Hall, London
DESCRIPTION
Event to showcase African talent
particularly in the areas of 2.
jewellery and fashion design.
2500 guests. Colin Powell
gave an address. Performances
from Seal and Christina
Aguilera. Catwalk shows from
top international designers
Ozwald Boetang & Chris Aire.
Largest technical spec ever
installed in the Royal Albert Hall 1. Colin Powell
■
2. Seal
40
41. CASE STUDIES
CLIENT
VISUALS
1.
GSK
VENUE
KoKo, London
DESCRIPTION
The goal of the night was to raise
awareness within young British
women to help fight the battle
against cervical cancer. A variety
of performances by Paloma Faith,
Sugababes La Roux and Pixie
Lott took the night away followed
by a fashion show by PPQ ■
1. Paloma Faith performing
41
42. CASE STUDIES
CLIENT
VISUALS
1.
BRITISH HEART FOUNDATION
VENUE
Victoria Basement, London
DESCRIPTION
2.
Mending Broken Hearts launch
celebrating the charity’s 50th birthday.
Hosted by Laura Bailey with 500
guests.
The ‘Tunnel of Love’ event included
an auction with fashion donated by
Chanel, Dior, Gucci, Prada, Mulberry,
Anya Hindmarch, Jenny Packham 1. Tunnel of Love
2. Claire McGuire performs
and Stephen Jones. Art was donated
by Damien Hirst, Sir Peter Blake and
Rob Ryan. Raised £90k +.
VIP guests included Erin O’Connor,
David Gandy, Rachel Stevens and
Martine McCutcheon.
Performances by Sunday Girl and
Clare Maguire ■
42
43. DIGITAL
Inca Digital is our new media division Our capabilities include:
dedicated to developing engaging, #
innovative and impactful content for the Holographic projection#
award winning events Inca has become Projection front and rear #
known for. # Short film creation#
360 projection#
Our creativity goes hand-in-hand with a Hand generated animation#
deep understanding of brand marketing, Editing and post production#
and as such we also create carefully Live streaming
crafted digital assets for pre-event, event Website design, development & building
and post-event communications, Mobile strategy and app development
ensuring key messages are kept alive Social media#
within target audiences.
Viral marketing material
Inca are focused on our clients ROI and
will only ever recommend technology
solutions that will help them achieve their
business objectives ■
43
44. DIGITAL
CLIENT
VENUE
DESCRIPTION
DIESEL
Bryant Park, New York City
A/W 09 Digital Projection on catwalk ■
1. Interior Catwalk with Interactive Graphic panel
2. Interior Catwalk with Interactive Graphic panel
3. Catwalk finale
44
45. DIGITAL
CLIENT
VENUE
DESCRIPTION
British Fashion Council
N/A
Production of award winning short film ■
1.
1. Surface projection
45
46. DIGITAL
CLIENT
VENUE
DESCRIPTION
P&G
Sketch, London
360° Projection ■
1.
1. 360° projection in a corner
46
47. DIGITAL
CLIENT
VENUE
DESCRIPTION
Y3 for Adidas
Paramount, London
Editing and post projection ■
1.
1. Back projection
47
48. DIGITAL
CLIENT
VENUE
DESCRIPTION
BRITISH FASHION
Royal Courts of Justice, London
British Fashion Awards 2009 3D projection ■
COUNCIL
1. Main event – Royal Courts of Justice
2. Stage projection
48
49. DIGITAL
CLIENT
VENUE
DESCRIPTION
Giles Deacon
Royal Courts of Justice, London
Creation of post event viral material ■
1. First looks line up backstage
49
50. DIGITAL
CLIENT
VENUE
DESCRIPTION
COSMO AWARDS
Banqueting House, London
Front projection ■
50
51. SPONSORSHIP, PARTNERSHIPS & COLLABORATIONS
Inca actively manages hair and make-up
sponsorship for all fashion shows that we
produce globally each season.
Inca Productions has also launched several
brands into previously unthinkable target
audiences by creating successful
partnerships between global and high
profile fashion designers.#
#
All partnerships have been tied to the core
business, communicating key messages to
the media and consumer and have
developed the profile of the brand into the
style, lifestyle and women s/men s media,
thus increasing awareness and ultimately
having an impact on sales.#
#
On the following pages are campaign
images from some of the luxury
collaborations we have been fortunate
enough to work on.
Further information on the detail
(objectives, strategy & results) of these
partnerships is available upon request ■
51
61. CONTACT
For further information on any of Inca’s past
events and shows, or to discuss a specific
project you have in mind, please don’t
hesitate to contact either:
Nina Ferguson
Founding Partner
nina@incaproductions.co.uk
or
Olivia Macfarlane
Business Development
olivia@incaproductions.co.uk
(+44) 020 7223 5512
www.incaproductions.co.uk ■
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