Presentation delivered at UC Berkeley GIF Lab to graduate students interested in starting their own geospatial technology services business.

1. Catherine Burton
Managing Partner, Endpoint Environmental LLC
UC Berkeley GIF LAB
December 1, 2011
Starting A Business and
Finding Your Niche
www.endpointenvironmental.com | proprietary

2. 1. Personal History
2. Starting A Business
3. Finding A Niche
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3. Personal History
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4. Resourcefulness
Education v.
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5. Passion
is the
motive
of the act
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6. Love
Remote
Sensing
Image
Analysis
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7. www.endpointenvironmental.com | proprietary

8. Locate Tire Piles from Space
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10. Starting A Business
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11. Imagination
is more
powerful
than
knowledge
-Albert Einstein
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12. Seek Advice
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14. Business
is about Money
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15. Location
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16. Never Stop
Looking
for Work
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17. 50% of all businesses fail
in the first 5 years.
May take 2 years
to become profitable.
Government contracts may take
12 months to begin.
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18. What’s your Albatross?
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20. Give Yourself
Time to Reflect
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21. Finding A Niche
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22. Keep your eyes and your mind open
to new streams of revenue
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23. It’s not what you do
but what you don’t do.
- Apple
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24. There’s an old Hindu saying that comes into
my mind occasionally:
“For the first 30 years of your life, you make
your habits. For the last 30 years of your
life, your habits make you.”
– Steve Jobs, 1985 interview with Playboy Magazine
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25. Endpoint Environmental
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26. Endpoint Creed
The Customer is KING
The answer is YES
We do it as a TEAM
We are RESPONSIBLE
We have to WORK HARD
We have to LOVE what we do
We welcome COMPETITION
We will adjust to CHANGE
We will pay attention to DETAILS
We will exercise URGENCY
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27. Meat and Potatoes
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28. Tire Piles
Input original
satellite
image
= Known
tire sites
= New
tire sites
= output
from TIRe
Model
Final map
with road
layer
1
4
2
3
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29. Invasive Species
1 2 3
4 65
7 8 9
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30. In Closing
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31. Find
Success
Through
Failure
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32. In general, people want you to do well.
The only person who gives up on you is you.
Life is full of second chances.
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33. Thank You For Your Time.
Catherine Burton
catherine@endpointenvironmental.com www.endpointenvironmental.com | proprietary