Catherine Hunter has over 15 years of experience in communications, public relations, and social marketing. She currently works as an Account Director at Ogilvy, where she leads public health campaigns for agencies like the CDC and HHS. Her work includes developing strategies, materials, and securing media coverage for initiatives focused on issues like teen dating violence, brain health, and gynecologic cancer awareness. Previously she held communications roles at Deloitte, RAND Corporation, and Congressional Quarterly, and has received several awards for her work.

1. Catherine Hunter, M.P.P.
Account Director, Social Marketing
RELEVANT SKILLS
Social Marketing • Public Education Campaigns • Media Relations • Strategic Communications • Research
Social Media • Message & Materials Development • Public Relations
EDUCATION
 M.P.P.,GeorgetownUniversity,2005
 B.A., Mass Communications/PublicRelations(Minor:Journalism),NCState University,1999
PROFESSIONAL EXPERIENCE
Cat bringsmore than 15 yearsof experience injournalism, government andpubliceducation communications,
and mediarelationsoutreachandstrategytoherworkat OgilvyWashington(Ogilvy).Catspecializesinsocial
marketingandhealthcommunications.AsanAccountDirectorinthe Social Marketingpractice,she provides
materialsdevelopment,messaging,mediaoutreach,andstakeholderoutreachforpublichealthprojects. Cathas
ledcommunicationsandtrainingeffortsforseveral Federal agenciesandprivate businesses,includingthe U.S.
Departmentof HealthandHuman Services(HHS), Departmentof Defense(DoD),the National Institutesof Health
(NIH), CentersforDisease Control andPrevention (CDC),andthe FoodandDrug Administration(FDA). AtOgilvy,
hercareer has focusedonthe developmentandimplementationof publichealthawareness andeducation
campaigns,targetingbothconsumersandclinicians,withspecialtiesin materialsandmessage development,
videoproduction, mediarelations,and social media.A formerreporter,Cat’sworkhaslentherexperience
workingwithpolicymakers,Service membersandVeterans,membersof Congress,healthcare professionals,and
healthcare consumers.
OgilvyWashington
Washington,DC 2010-Present
 Centersfor Disease Control (CDC). Cat isthe projectdirectorfor a pilotCDCcampaignto helpprevent
teendatingviolence.Inthisrole,she leadssocial mediaanddigital efforts;strategiccommunications
researchinthe form of focus groupsand communityvisits;developmentandadvancementof
communicationsstrategy;materialscreation;andthe developmentof anational rolloutplanandoff-
the-shelfcommunicationspackage. Inaddition,she servesasthe primarypointof contact betweenCDC
and fourcommunityliaisons,representingandprovidingoutreachtohundredsof youthinthe pilot
communities.
 Administrationfor CommunityLiving (ACL). Cat currentlyservesasthe medialeadforthe WhatIs Brain
Health? campaign,aninitiative aimedatraisingawarenessof brainhealthamongolderadultsand
promptingthemtotake stepsto protectit. Followingthe campaignlaunch,Catandher earnedmedia
teamwere able to secure prominentmediaplacementsforthe campaign’scelebrityspokespersonas
well asgeneral campaigncoverage,nettingmore than18 millionimpressions.Cathasalsoservedasthe
primaryand secondaryformative researchlead,conductingin-depthinterviewsincitiesacrossthe U.S.
as well asextensive literaturereviewstoinformthe campaign’sinitial direction,strategy,messagingand
materialsdevelopment.

2.  Centersfor Disease Control (CDC). Cat iscurrently part of a teamtasked withbuildingawarenessamong
womenandhealthcare professionalsaboutthe signsandsymptomsassociatedwithgynecologiccancer
for the InsideKnowledgecampaign.Workhasincludedacomprehensive PSA campaign;the
developmentof comprehensive brochuresandfactsheetsbasedonextensive formative andfocus
groupresearch;and interviewswithwomenwhohave benefitedfromthe campaign’sknowledgeand
detectionmessages.
 Agency for Healthcare Quality and Research (AHRQ), Cat wasthe deputydirectorfora national
campaignon behalf of the AgencyforHealthcare ResearchandQuality(AHRQ),helpingleadthe teamin
marketingstrategy, message and materialsdevelopment,andmediaoutreach.Inthisrole,she guided
the developmentof animatedvideosforconsumersandlive-actionvideosforcliniciansaswell as
collateral materialsforanumberof audiences. Catalsohelped manage the developmentof strategyand
contentacross digital andsocial platforms,includingWebsites,FacebookandTwitter. Catwas
instrumental inthe formativeresearchandaudienceanalysisthathelpedguide the developmentof the
campaign’sintegratedmarketingplan.She oversaw the creation,cultural adaptation,and
implementationof Spanish-language campaignsandcontent viaOgilvysubcontractorThe Media
Network.
 Food and Drug Administrative (FDA) Centerfor Tobacco Products. Cat provided stakeholderanalysis
and outreach, audience segmentationexpertise, andmediarelationssupport forFDA’snew anti-
smokingcampaigntargetingat-riskyouths.Inthisrole,she usedbehaviorchange theoriestoprovide
strategiccommunicationsguidance toFDA clients,helpingshape marketingandoutreachstrategies.
 National Intimate Partner and Sexual Violence Survey, akeycomponentof CDC’sDivisionof Violence
Prevention.Cathasprovidedstrategicguidance onstudyreleasesanddevelopment,includingmedia
monitoringandrelations.
 Eunice KennedyShriver National Institute of ChildHealth and Human Development,adivisionof NIH.
Cat providedearnedandpaidmediasupportforseveral componentsof thisproject,usingreportingand
analysistoguide strategy.Catalsolenthermaterialsdevelopmentandaudience analysisexpertise to
thiseffort,helpingcreate infographicsandmessagingplatforms.
Deloitte Consulting(formerly/alsoBearingPoint)
Washington,DC 2007-2010
 Ledthe communicationseffortsforaDepartmentof Defense (DoD) divisionservingmilitarymembers
and familieswithpsychological ortraumaticbraininjury,workinginclose cooperationwithService
members,officersandthe Departmentof VeteransAffairs;craftedandeditedtestimonyandresponses
for Congress,the Secretaryof Defense,JointChiefs,andother audiences,includingthe general public.
Developedmediastrategyforthe Resilience andPreventiondirectorate andconductedmediaandcrisis
communications trainingfordirectorsandseniorleadership.Oversaw eventmanagementforjoint
DoD/VA annual suicide preventionconference
 Servedascommunicationsleadforadivisionof HHS;createdcommunicationsandmarketingmaterials,
includingsocial mediaandWebsite content,regardingthe privacyandsecurityof healthITand
electronichealthrecords.
 Servedasthe communicationsleadona$70 millionfinancial systemimplementationforaglobal
company,shapedandimplementedthe communicationsstrategyandplan,createdmarketingmaterials
and award-winningaudio-visualmaterials,includingvideos;developedinternal andexternal
communicationsforthe company’sseniorandC-levelexecutives.
 Developedanddeliveredtrainingtoteamof NIHemployees.
 Leda company-wideinitiative atBearingPointtodevelopanew campaignmanagementandmedia
relationsprogram.

3. RAND Corporation
Arlington,VA 2006-2007
 ServedasmediarelationsofficerforEastCoast office,promotingcomplex policyresearchthrough
traditional andsocial mediarelations.Builtmedianetworksandrelationshipstoenhance RAND’s
visibilityandstatusasa researchleaderinthe areasof international affairs,homelandsecurity,
terrorism,energyandeducation
 Developedpressreleases,talkingpoints,mediakits;wrote andplacedop-eds;conductedmediatraining
for researchersand scientists;fulfilledandrespondedtodailymediarequests.Trackedandanalyzed
storyplacementtofurtherbuildmediarelationsandstrategy
 Plannedandexecutedpressconferencesandbooktours
 Providedstrategicguidance andcreativeinputfor publicservice advertisingdevelopmentand
implementation
 Workedcloselywithgovernmentaffairsstaff tobuildstrategicrelationshipswithanddevelop
educational materialsformembersof Congress
Congressional Quarterly
Washington,DC 2005-2006, Summer2004
 Reportedandwrote articlesonlegislationinthe energy,environment,agriculture andIndianAffairs
arenasfor a publicationrelieduponbylawmakers,policyanalystsandgovernmentaffairspecialists
 ResearchedandreportedonSenate andHouse votes,markupsandcommittee meetingsfordaily
editionandwebsite
 Wrote in-depthcongressional andnational newsfeaturesforthe CQweeklymagazine
 Coveredpassage of groundbreakingenergylegislationandwasfirsttoreporton prospectsfor
agriculture inthe fiscal 2007 budget
Fannie Mae Foundation
Washington,DC 2004-2005
 Examinedurbandevelopmenttechniques,bestpracticesandhistoryforfoundationVicePresidentJim
Carr
 Cultivatedstrongquantitativeanalysis skillsandwrote comprehensiveresearchsummaries
Project for Excellence inJournalism
Washington,DC 2003-2004
 Assistedformertopprintandbroadcastjournalistswithdeveloping,editingandimplementingthe
Committee forConcernedJournalist’sTravelingCurriculum, whichusedanalytical andqualitativedata
to improve newsroomsaroundthe country
 Analyzedparticipantdataandprogramevaluationsforresearchandnewsroomtrainingprojects
 Contributedtoresearchonreporter/editorbehavior,contentanalysisandpollingissues
Freelance Reportingand Editing
Raleigh,NC 2002-2003
 Wrote and editedfeature andnewsarticlesforavarietyof local publications
Chattanooga Times Free Press
Chattanooga,TN 1999-2002
 Produced5-7 storieseachweekfora metrodailywitha readershipof 100,000

4.  Wrote news,feature,investigative anddeadline stories
 Providedextensivecoverage of six NorthwestGeorgiaschool systemsandstatewide K-12andhigher
educationissues,aswell asGeorgia’s2002 U.S. Senate race
 Won several awardsforeducationandspot-newscoverage
 Produced3 in-depth,computer-assistedreportingseriesandanenterprise seriesonpubliceducation
trends
AWARDS & ACHIEVEMENTS
 International Associationof BusinessCommunicators(IABC)GoldQuill Awardof Excellence (2009)
 IABCBronze Quill Awardof Excellence (2008)
 Departmentof Defense Letterof Appreciation
 Societyof Professional JournalistsExcellence forDeadline Reporting
 ProfessionalAssociationof GeorgiaEducatorsExcellenceinEducationReporting
 GeorgiaSchool BoardsAssociationBeaconAward