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Event Design Portfolio


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This is a portfolio of my work completed as Coordinator, Marketing Events & Partnerships at Leading Authorities, Inc. from 2007 to 2009.

Published in: Design, Business
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Event Design Portfolio

  1. 1. CATHERINE COOLING Event Design Portfolio__________ <ul><li>Over the following pages, you will find examples of: </li></ul><ul><li>Collateral + Theming </li></ul><ul><li>Room Theme + Design </li></ul><ul><li>Social Media </li></ul><ul><li>E-Invitations + Online Registration </li></ul><ul><li>Registration + Assigned Seating </li></ul><ul><li>Experiential Events </li></ul><ul><li>Partnerships </li></ul><ul><li>Endorsements </li></ul>
  2. 2. CATHERINE COOLING Collateral + Theming___________ The Great Healthcare Debate included an x-ray “Your Diagnosis” survey and, more surprisingly, a registration desk with a scrub-wearing medical staff admitting you into a hospital and seating you at the appropriate ward.
  3. 3. CATHERINE COOLING Room Theme + Design _________ The Experience Economy CEO Breakfast with Jim Gilmore included actual items to identify each association CEO (a toaster to represent the Association of Home Appliance Manufacturers’ CEO) instead of a name badge. The goal was to facilitate assigned seating and conversation. The 10 Big Ideas to Boost Attendance at Your Next Meeting event used tent cards instead of a formal registration, playfully allowing the attendee to write their own name. The “good idea bells” were rung when anyone came up with a big idea. Tall, white chairs distinguish the presenters from the audience. Energy drinks create an atmosphere of excitement, and stopwatches are used as a prop for an exercise.
  4. 4. CATHERINE COOLING Social Media________ _________ In order to communicate and connect on a deeper level with our clients, we have been blogging and posting information on our events on LinkedIn and Facebook. These tools are already very important for event communications. In addition to social networking, I recently worked to debut a new service available to our clients: livecasting, or live webcasting, from our office studio. This service allows us to reach and connect with more than just our DC and Chicago clients.
  5. 5. CATHERINE COOLING E-Invitations + Online Registration The use of e-mail invitations and online registrations streamlined event communications and facilitated the registration process, thus increasing the number of registrants. Re-formatting the information into different sections increased its readability and usefulness.
  6. 6. CATHERINE COOLING Registration + Assigned Seating_ In addition to the specific theme of each event, I created a system to facilitate the registration process and include assigned seating. Due to attrition for unpaid events and a need to assign seating, each attendee is given one of the allotted seating cards (four are shown at right) and are seated at the corresponding table top sign (shown below). When the tickets are gone for one table, we shuffle the remaining attendees into open seats.
  7. 7. CATHERINE COOLING Experiential Events____________
  8. 8. CATHERINE COOLING Partnerships__________________
  9. 9. <ul><li>“ Catherine is by far the most amazing supervisor and boss I have ever encountered. She has taught me pristine organization, communication , and technological skills that I will take with me throughout my professional career. She is an inspiring leader, and throughout the past year and a half I now consider her as someone I strive to become like in the business world . With the strong work ethic and positive attitude that she exudes everyday I am confident when I say that she is a true role model and strong leader.” </li></ul><ul><li>- June 8, 2009 Shani Ben-Shlaush, Marketing Assistant, Leading Authorities, Inc. reported to Catherine </li></ul><ul><li>“ Catherine and I have worked closely together for the last 2 years on projects requiring weekly if not daily contact. The dedication, attention to detail and work ethic is something I will miss. She is extremely intelligent and has an ability to deal with people of all ages and walks of life. I highly recommend her!” </li></ul><ul><li>-June 5, 2009 Tom Cahill, Vice President Event Services and Production, Leading Authorities, Inc. </li></ul><ul><li>“ Catherine is a huge asset to any organization . She brings creativity, positivity and a strong work ethic to everything she does. I had the pleasure of working with her on various events and each time she exceeded expectations.” </li></ul><ul><li>-June 4, 2009 Richa Batra, Event Consultant, Leading Authorities, Inc. </li></ul><ul><li>“ Brilliant young woman. Totally professional, creative and reliable. A total joy to work with. If I could clone her, I could retire...” -June 9, 2009 Rainey Foster, Partner, Leading Authorities, Inc. </li></ul><ul><li>More recommendations available at: </li></ul>CATHERINE COOLING Endorsements________________
  10. 10. <ul><li>Created as Coordinator, Marketing Events & Partnerships, Leading Authorities, Inc. </li></ul><ul><li>Compiled examples of experience from 2008-2009 events hosted or sponsored by Leading Authorities, Inc. </li></ul><ul><li>Further details and references available upon request </li></ul>CATHERINE COOLING Event Design Portfolio__________