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Group 4: Josh Ochoa, Ava Okada, Angel Perez, Kenny Sayachak, Brian Simonds,
Mackenzie Usiski, and Casey Wu
Auto Industry
Problems
Changing Consumer Demands
● Began to change when Uber
and Lyft gained popularity
● $708 vs $100 monthly spending
on average
● Convenience and Freedom
Government Regulations
1 gallon of
gas
8,887 grams of C02
California has high
standards for
environment
regulations
Shift to Electric
● More Americans are Interested
in Electric Cars
● Over 361,000 Electric Vehicles
Were Sold in 2018 in the U.S.
● Technological Advancement
● Environmental Awareness
● Long Term Cost Savings on Fuel
Shift to Electric:
Since 2000s / High Priority
Changing Consumer Demands:
New Issue / Medium Priority
Government Regulations:
Since 1970 / High Priority
TimeConstraints
Analysis of Problems

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Mktg 489 ppt 2.0

  • 1. Group 4: Josh Ochoa, Ava Okada, Angel Perez, Kenny Sayachak, Brian Simonds, Mackenzie Usiski, and Casey Wu Auto Industry Problems
  • 2. Changing Consumer Demands ● Began to change when Uber and Lyft gained popularity ● $708 vs $100 monthly spending on average ● Convenience and Freedom
  • 3. Government Regulations 1 gallon of gas 8,887 grams of C02 California has high standards for environment regulations
  • 4. Shift to Electric ● More Americans are Interested in Electric Cars ● Over 361,000 Electric Vehicles Were Sold in 2018 in the U.S. ● Technological Advancement ● Environmental Awareness ● Long Term Cost Savings on Fuel
  • 5. Shift to Electric: Since 2000s / High Priority Changing Consumer Demands: New Issue / Medium Priority Government Regulations: Since 1970 / High Priority TimeConstraints