Ed Case is running for U.S. Senate in Hawaii. He was born and raised in Hilo, graduated from Hilo public schools and the University of Hawaii, and obtained his law degree from UC Hastings College of Law. He has a long career in public service including serving in the Hawaii state legislature and U.S. House of Representatives. The document provides tips for 18-34 year olds to support Ed Case's campaign through social media, organizing peers to vote, and promoting Ed Case's experience and positions that will represent younger generations.

1. 18-34s’ Guide
to Supporting
ED CASE
Campaign Etiquette Get to Know Ed
If someone asks you a question and you • Born and raised in Hilo, eldest of six kids
don’t know the answer- don’t make up a
• Married to former HPA classmate, Audrey
story! Be honest. Say: “I don’t know, but
www.edcase.com has a lot of information • Has four kids ages 21-28
that may help you/interest you.” Also
• Went to Hilo public schools, graduated
mention that the person can email Ed at from HPA in ‘70; obtained BA in Psychology
edcase@edcase.com. in ‘75 from Williams College in MA;
Register to Vote before the
graduated in ‘81 from UC Hastings College August 11th Primary Election
If you talk to uninvolved 18-34s, tell them
of Law If you haven’t already registered to
how important it is to get to know the
candidates now because it’s likely that • Legislative Assistant to US Senator Spark vote, please do so ASAP!
whoever wins will be in office for much of Matsunaga ’75-’78
Voter registration forms and absentee ballot
our lives (20+ years) and make decisions
• Law clerk to HI Supreme Court Justice applications are available at
that will directly affect us and our future. William Richardson from ‘81-‘82
http://hawaii.gov/elections.
Be informative, not confrontational! We • Attorney at Carlsmith Ball ‘83-’02 (became
don’t want the 18-34s to be known as a partner in ’89; managing partner ’92-’94); Register your friends and family too!
cocky bunch. Attorney at Bays Lung Rose Holma ’07-now
Get to know the form so you can help others.
(managing attorney ’10-’11)
We want to be known as passionate, You can submit their forms for them, but
engaged young adults that care about their • Elected to HI House of Representatives in
‘94; served until 2002 (peers elected him remind newly registered voters to bring a
future and the future of their country! picture ID with them to the voting booth!
as Majority Leader in ’99)
Most importantly,
• Ran for Governor in 2002 (Hirono beat
have fun with the campaign! Case narrowly 41% to 39%) and Lingle beat
It’s amazing to be a part of a network of Keep in mind the following deadlines:
Hirono in general election
other enthusiastic young adults, working Primary Election Voter Registration Deadline
nd
towards a better future. • Represented the 2 Congressional District
July 12, 2012
in the United States House of
So keep on cultivating the energy and Representatives from 2002-06 Absentee Ballot Application Deadline
reppin’ Ed everywhere you go! August 4, 2012
• Likes the outdoors and the ocean including
bodysurfing
Remember: Votes = Winning!

2. Facebook and Twitter Talking Points: Why Ed?
Social media is a powerful tool. If you Messaging is key when talking to our peers
haven’t already: about Ed. The following points should
“Like” the official campaign serve as your guide:
Facebook page Ed Case Hawaii.
“Like” the page 18-34s for Ed Case. Ed is a local boy
• Only candidate in this race who is born
Suggest both pages to your friends. and raised in Hawaii (Hilo)
• Keaukaha Elementary & Hawaii
Preparatory Academy (HPA) graduate
Follow @EdCaseHawaii and
@1834sforEdCase on Twitter. Ed is open-minded
Retweet/Mention them both and use #HiSen • Not afraid to reach across the aisle
• Collaborates to get the job done
Please try to write comments/replies of Who We Are • Listens to others before making a
support to posts/tweets by the official decision
The “18-34s” are students and young
accounts relatively often. professionals between the ages of 18 and 34 Ed is a strong effective leader
who support Ed Case for U.S. Senate.
Tumblr • Will actually make decisions on the hard
People need to see what we’re doing! Our age group is the least likely to get questions and not push them off to our
involved and vote, so we are too often generation
Submit photos to the 18-34s tumblr by ignored. Not wanting to perpetuate that, we • Can explain the reasoning for his
emailing them to: have banded together to engage in the decisions and will be honest about why
daurtub875@tumblr.com. political process, encourage our peers to do
the same, and make a difference NOW. Ed will represent the people of Hawaii
Subject line = subject of your post. • Makes decisions based on what’s best
Participation in politics is the best way we for our state/ country and not for special
The hashtags you put in the body of the know how to show we care about our future interests
email will be added to the post. and the future of our country! • Less than 2% of his campaign
Save the email address in your phone to contributions come from Political Action
Organizing Your Peers Committees (Hirono’s are about 40%)
make it easy.
By 2015, we Millennials will make up
Try to post at least one photo a day! Ed listens to our generation (Y-gen)
a third of the electorate.
• Doesn’t discount anyone, no matter age
We’re a voting base that’s often overlooked • Many individuals in leadership positions
because of our age and the assumption that in his campaign are 18-34, which shows
we’re apathetic. But if that were the case, that Ed trusts us and believes us to be
you wouldn’t be reading this brochure! smart and capable enough to execute on
We are strongly influenced by our peers his behalf
because we trust them. This means we have
the power to mobilize them! Ed will represent our generation
• He is liberal on social issues and fiscally
So reach out to your friends and get moderate
personal- convey your enthusiasm for Ed, • Strong environmental, GLBT records
see if they’d like to become an 18-34 or • Refer to his voting record at:
attend the next Case event.
www.EdCase.com
And be sure to get a voter pledge!
Paid for by Case for Hawaii