Assignment Three

1. FA 102a
Research and Speculative
Product/Service Development
Data recorders to be required in cars Carolyn Leonardo

2. Assignment one, Research
“Black boxes to be required in all new cars
from 2015”
http://www.kurzweilai.net/black-boxes-to-be-required-in-all-new-cars-from-2015
Data recorders to be required in cars Carolyn Leonardo

3. Assignment one, Research
- Data recorders to be installed in U.S. for recording data
before, during, or after a crash
recombu.com
Data recorders to be required in cars Carolyn Leonardo
flickr.com

4. Assignment one, Research
- Sense’s driver emotional state (say, road rage,
or even intentions), and disables the vehicle
Data recorders to be required in cars Carolyn Leonardo
www.claimsjournal.com

5. Assignment one, Research
- Electronic screens from displaying broadcast
television, movies, video games.
Data recorders to be required in cars Carolyn Leonardo

6. Assignment one, Future Product or Service
Data recorders to be required in cars Carolyn Leonardo
-Data recorders in cars
may reduce accidents
- Preventing intoxicated
people from driving
-Recording speed and
phone use

7. “Where is the love?”
Source for Brand Character Words
Data recorders to be required in cars Carolyn Leonardo

8. Selected words from original post:
“Technology, Recorder, Safety Driver”
Naming Process
Name Possibilities:
Rec-Tech(from combining Recorder and Technology)
Steer Safe(from combining Automobiles and Safety)
Driver-D-Tech(from combining Driver, Data and Technology)
Carolyn LeonardoData recorders to be required in cars

9. Driver-D-Tech
I could not use Steer Safe or Rec-Tech because products using those names already exists
“Driver” consists of the user of the product
“D” for data
“Tech” short for technology
Also the sound of D and Tech together sounds like detect, which goes along with the
product use which is detecting unsafe activity in vehicles.
Final Product/Service Name
Data recorders to be required in cars Carolyn Leonardo

10. Brand Character Diagram Sketches
Carolyn LeonardoData recorders to be required in cars

11. Persona
Helpful
Reliable
Truthful
Tone
Protect
Saves Lives
Reduce Harm
Language
Safety
Protection
Control
Purpose
Guidance
Decision Making
Equality for Drivers
Driver-D-Tech
Brand Character Diagram
Data recorders to be required in cars Carolyn Leonardo

12. Safety
Assignment Three, Logotype Research, Word From Diagram
Data recorders to be required in cars Carolyn Leonardo

13. Assignment Three, Logo Type Research
http://www.womeninroadsafety.co.
za
http://marinabayboston.com
http://www.lifx.com/pages/press
http://logotion.com/buy/
http://www.volvocars.com/us
Data recorders to be required in cars Carolyn Leonardo

14. DDT
Assignment Three, Finished Logotype
Data recorders to be required in cars Carolyn Leonardo