An insight means a very deep, data-driven understanding on how your customers truly behave. For most businesses “understanding customer behaviors and their needs out of data” turns into the key capability to become truly customer centric. Insights Management is the process to discover and mature insights all the way to actual impact to enhance customer experience as well as profit.

1. How Insights Management closes the Value Gap
FROM INSIGHTS TO
BUSINESS IMPACT

2. $
INSIGHTS MANAGEMENT FOSTERS GROWTH OF INSIGHTS INTO
BUSINESS VALUE

3. The benefits of
insights
management
ACCELERATE INSIGHTS into impact.
INCREASE THE VALUE of your insights through
maturity stages.
ADVANCE on YOUR DATA VALUE CHAIN to stay
on top of the ‘Analytics Race‘.
Systematically manage your insights across teams
and functions to ENHANCE INNOVATION.

4. DATA
COLLECTION
DATA
CONSOLIDATION
DATA
ANALYSIS INSIGHTS
MANAGEMENT
DECISIONS, ACTIONS,
& RESULTS
INSIGHTS MANAGEMENT CONNECTS THE BROKEN LINKS IN THE DATA
VALUE CHAIN TO ACCELERATE DATA ANALYSIS INTO REAL IMPACT

5. Accelerating
insights into assets in
a systematic process
Enhancing
collaboration
across silos
Demonstrating
value to brands
and business units
INSIGHTS MANAGEMENT IS A CAPABILITY THAT BREAKS SILOS ACROSS
ORGANIZATIONS THROUGH SHARED LANGUAGE, WAYS OF WORKING, AND A
CLEAR SENSE OF ACCOUNTABILITY

6. Our Customizable Solution

7. HYPOTHESIS
Collect ideas and
develop hypotheses
for observation
VETTED
HYPOTHESIS
Get endorsement from
Data Analytics Team to
proceed
VALIDATED
INSIGHT
Get business sponsor
endorsement and
approve business case
IMPACT
Roll-out successful pilots
across markets and track
Insight Lifetime Value
INSIGHT-IN-
FIELD
Launch pilot to
demonstrate business
case
AT CAMPANA SCHOTT, OUR INSIGHTS MANAGEMENT BLUEPRINT HELPS
SYSTEMATICALLY CAPTURE VALUE FROM COMPANIES’ INSIGHTS BY
MATURING IDEAS INTO REAL BUSINESS IMPACT

8. REPORTING
INSIGHTS
BOARD
PORTFOLIO
COCKPIT
Insights Hub
Our Insights Hub is a platform that supports your team with a streamlined
process to manage your insights, track outcome-based experiments and
projects through a cockpit dashboard, and gain access to automated
reporting.

9. INSIGHTS HUB
Insights Board
✓ Visualize your insights pipeline for multiple business groups.
✓ Use a structured process driving insights through maturity stages.
✓ Accelerate early hypothesis into impactful business cases.

10. ✓ Manage pilots and experiments.
✓ Aggregate and collate all data sources.
✓ Use broadly scoped data, analytics, and market intelligence projects
in a sustainable manner.
INSIGHTS HUB
Portfolio Cockpit

11. ✓ Ability to separately track your insight pipeline per business
group to showcase IMPACT over time.
INSIGHTS HUB
Reporting

12. Follow us on LinkedIn:
linkedin.com/showcase/campana-&-schott-usa

13. CONTACTS
Dr. Daniel Jonas
SVP Digital & Business Transformation at
Campana & Schott USA
E-Mail: daniel.jonas@campana-schott.com
LinkedIn: linkedin.com/in/dr-daniel-jonas
Carolin Diercks
Consultant Business Transformation
at Campana & Schott USA
E-Mail: carolin.diercks@campana-schott.com
LinkedIn: linkedin.com/in/carolindiercks

14. Campana & Schott USA
Thank You!