Presented to the Neiman Marcus ad team.

1. The way
to reach
Bergen
County’s
most affluent shoppers
The
Neiman Marcus
(201) Magazine
Partnership

3. The(201) BergenCounty, NJ market

4. Edgewater

9. 201-646-4223 • www.201.net
The Bergen County Market
MANHATTAN'S NEXT-DOOR NEIGHBOR
Averagehouseholdincome:
$101,249
Medianage:46.9
Applied GeographicSolutions,2006, ScarboroughResearch2006, Rel 2,NY
Married:60%
Ownhome:71%
Medianmarketvalueofowned
home:$471,195

10. 201-646-4223 • www.201.net
Home Values
Metropolitan area Median sales price of
existing single-family homes
1. San Jose-Sunnyvale-Santa Clara, CA $760,000
2. San Francisco-Oakland-Fremont, CA $733,400
3. Anaheim-Santa Ana, CA $690,700
4. Honolulu, HI $620,000
5. Los Angeles-Long Beach, Santa Ana, CA $586,500
6. San Diego-Carlsbad-San Marcos, CA $579,800
7. New York-Wayne-White Plains, NY
(BERGEN COUNTY: $545,100)
$498,400
8. Nassau-Suffolk, NY $473,700
9. Bridgeport-Stamford-Norwalk, CT $445,700
10. Washington-Arlington-Alexandria,VA $421,600
HIGHEST HOME VALUESIN THE COUNTRY
EAST OF THE ROCKIES!
National Association of REALTORS –IVp2006

11. Theunique Bergen retail
market

13. 201-646-4223 • www.201.net
The Magazine
(201)
THE BEST OF BERGEN
THE
PREMIER MAGAZINE
OF BERGEN COUNTY

14. What makes (201) stand out?
Editorial
We’re a different kind of
city/regional magazine
Advertisers
Topnational and area
retailers, manufacturers,
health care organizations and
restaurants.
Design
The local magazine with the
national magazine “feel”
Environment
Clean and uncluttered

15. 201-646-4223 • www.201.net
(201) Blankets Affluent
Bergen
Mailed to more than 50,000 households in
postal carrier routes that average more
than $150,000 HHI
Mailed to more than 2,000
Bergen doctor/dentist offices
Newsstands all over Bergen including:
•Borders, Barnes & Noble
•Whole Foods
•Major grocery chains
•CVS stores
•Mom-and-pops

16. 201-646-4223 • www.201.net
(201): Unique in the Bergen
Market
Theonly monthly magazinefor Bergen County and Northern NewJersey
Theonly oversized(10” x 12”) magazine in the area
Theonly magazinewith 100% Bergen County editorial content

17. The(201) reader

18. 201-646-4223 • www.201.net
(201) Readers
MATCHLESS PURCHASING POWER
Averagehouseholdincome:
$187,800
(Bergen$101,249)
Medianage:51.1(46.9)
Ownhome:90%(71%)
Marketvalueofownedhome:$636,196
($471,195)
Female:62%
Married:79%(60%)
ScarboroughResearch2006, Release 2, NY,ClarkMartire Bartolomeo
2006, Applied GeographicSolutions

19. 201-646-4223 • www.201.net
The (201) Reader
A MARKET WORTH MORE!
Investments in excess of
$100K* 39%
(Bergen:24%)
Have shopped in a
department store past
3 months:
99%
Bergen:95%
Collegegraduate
orhigher: 73%
Bergen:39%
US:25%
*besides primary residenceScarboroughResearch2006, Rel 2, NY

20. 201-646-4223 • www.201.net
(201) Magazine
WHY DO BERGEN’S MOST INFLUENTIAL PEOPLE READ(201)?
The best in Bergen shopping,
dining, interior design and more
Their interests and passions
• The people they want toread
about
• The places they want to visit

21. 201-646-4223 • www.201.net
(201) Delivers the Neiman
Target
Neiman shopper (201) audience
Median HH EBI $107,817 $187,800
Own home 69% 90%
College grad+ 50% 73%
Female 86% 62%
Married 67% 79%
“Affluent Suburbia” 35% 48%
ScarboroughResearch2006, Release 2, NY
NY DMA adults whohave shoppedNeimanMarcus
in the past 3months:total = 439,816

22. 201-646-4223 • www.201.net
Value-Added: Editorial

23. 201-646-4223 • www.201.net
It’s All Good
Premierlifestyle/fashion
magazinein demographically
desirable BergenCounty, NJ
Targeted circulation to most affluent
households
Engaging editorial
Theway to reach BergenCounty’s most affluent
shoppers
Exquisite design
Stunning reproduction