The document proposes activations in Sacramento, Fresno, Bakersfield, and Pismo Beach to promote Vespera, a tiny home hotel brand. The activations would feature a customized tiny home, fully staged premium room, and food and drinks. They estimate the total cost at $102,649.47, with the largest expenses being the activation space rental at 40% and experience packages at 33%. The goals are to generate interest in Vespera and offer a 20% discount code for guests.